2016 is
expected to become another competitive year for businesses in different
industries. With the ease of entry and minimal capitalisation that is
required in various entrepreneurial endeavours, it is anticipated that
more and more people will try their hand in becoming their own boss
through putting up their own businesses. With this, there is an apparent
need to be engaged in more aggressive marketing strategies in order to
successfully manage the competitive landscape. One of the most important
is small business websites. Keep on reading and we will let you know
why a website is an essential component of a marketing mix for small
businesses.
Improve Online Visibility
One of the best things
about websites for small businesses is the fact that it will help you
to become more visible. It is not enough that customers hear about your
business. If they are interested, they will perform a quick online
search. If you are not present online, you can lose potential clients.
On the other hand, if you are online, you will be more visible,
especially if your website is optimised to appear on the top of search
engine results.
Build Credibility
Another reason on why you
should consider the importance of websites for small businesses is the
fact that it makes you more credible. Your online presence has a lot to
do when it comes to building a solid reputation. Even if you are a small
business, if you have a notable online presence, you can easily be
credible in the eyes of your clients, similar to your larger
competitors.
Break Geographical Barriers
The internet is a
community that has more than 2.2 billion users all over the globe.
Websites for small businesses are one of the most effective tools to
have an extensive reach. This will allow you to communicate to your
prospects and clients all over the globe. It can break barriers and can
bring your company closer to your target market. Even if you are
thousands of miles apart from your audience, a website will help you to
convey a message and nurture profitable relationships.
Provide a Sales Platform
Websites
for small businesses are also beneficial because it can be a sales
channel. Today, many businesses are tapping the power of the internet
through electronic commerce. This makes it easy to sell goods and
services in the absence of having a physical shop or office.
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Tuesday, May 2, 2017
How to Maintain a Good Online Reputation
Reputation
is everything, both online and offline. Companies who have built up
solid reputations will benefit in the long run. Your online reputation
is based on what you do, how you handle yourself and what marketing
efforts you use. Of course, as you probably know as with anything, there
is a right and a wrong way of marketing your company, the one way can
boost visibility and profits, the other can have a negative impact that
can leave you struggling to regain control for years to come.
In order to maintain a good reputation online you will want to ensure that everything remains up to date at all times. This means keeping your website updated with product information and if you are selling online, ensuring your stock is updated. This reduces the risk of finding yourself with orders you cannot fulfill, as you can imagine this is going to give you a negative reputation in the long run.
The next step to good reputation management is to ensure that you work hard at your communication and customer services at all times. Communicate with your customers, ensure that they are up to date with the progress of certain things, such as what your company is up to and ensure that they understand the communications. Customer service is just as important and with more companies operating online, customers tend to expect better service than they have received in the past. The service you provide will determine how reputable you are online now and in the future.
You must portray a professional image at all times. This is something that needs to be taken very seriously from the products you supply and the information you provide, you will also want to pay very close attention when answering comments and posts online both on your blog, social media pages and on other pages. You want to focus on portraying that professional image at all times to ensure you are seen in a professional light by your clients and prospective clients.
Be consistent in what you do. When you are working on a blog, ensure you update it regularly so that your clients don't get bored or disappointed that there are no more posts. Do the same with social media and ensure you update regularly. Being consistent in your advertising, services and quality of products is what is going to help you improve your online reputation and help you gain customers in the future.
If you can make use of a reputation management service, an internet marketing agency which is able to ensure that you enjoy quality content at all times. They will focus on the content you provide to ensure it is of the highest standard without unwelcome spelling and grammatical mistakes. Remember Google is looking for quality content when it comes to search engine optimization and this ensures that you gain a good reputation with them and your customers moving forward.
In addition to this, you want to share interesting facts. When you are on social media and you see so many different posts, photographs and comments, it is easy to want to push that share button on absolutely anything you find fun and amusing. Bear in mind that your social media pages are a marketing opportunity and therefore you should only be sharing content that is going to be interesting and informative for your clients. You want them to read it, like it and share it with their family and friends, helping you boost your visibility at all times.
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In order to maintain a good reputation online you will want to ensure that everything remains up to date at all times. This means keeping your website updated with product information and if you are selling online, ensuring your stock is updated. This reduces the risk of finding yourself with orders you cannot fulfill, as you can imagine this is going to give you a negative reputation in the long run.
The next step to good reputation management is to ensure that you work hard at your communication and customer services at all times. Communicate with your customers, ensure that they are up to date with the progress of certain things, such as what your company is up to and ensure that they understand the communications. Customer service is just as important and with more companies operating online, customers tend to expect better service than they have received in the past. The service you provide will determine how reputable you are online now and in the future.
You must portray a professional image at all times. This is something that needs to be taken very seriously from the products you supply and the information you provide, you will also want to pay very close attention when answering comments and posts online both on your blog, social media pages and on other pages. You want to focus on portraying that professional image at all times to ensure you are seen in a professional light by your clients and prospective clients.
Be consistent in what you do. When you are working on a blog, ensure you update it regularly so that your clients don't get bored or disappointed that there are no more posts. Do the same with social media and ensure you update regularly. Being consistent in your advertising, services and quality of products is what is going to help you improve your online reputation and help you gain customers in the future.
If you can make use of a reputation management service, an internet marketing agency which is able to ensure that you enjoy quality content at all times. They will focus on the content you provide to ensure it is of the highest standard without unwelcome spelling and grammatical mistakes. Remember Google is looking for quality content when it comes to search engine optimization and this ensures that you gain a good reputation with them and your customers moving forward.
In addition to this, you want to share interesting facts. When you are on social media and you see so many different posts, photographs and comments, it is easy to want to push that share button on absolutely anything you find fun and amusing. Bear in mind that your social media pages are a marketing opportunity and therefore you should only be sharing content that is going to be interesting and informative for your clients. You want them to read it, like it and share it with their family and friends, helping you boost your visibility at all times.
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Four Ways to Motivate Your Team
In
any industry, people can get burnt out, bored, or feel unappreciated.
It's the job of a good leader to make sure each and every team member
stays engaged and motivated. Here's a list of the four most important
ways to do that:
Recognition
When your team member goes above and beyond in some way, make it a point to commend her for her contribution. This can be done in several ways, and depending on the size of your team and their personalities, you can make adjustments.
Sometimes showing recognition might mean a one-on-one thank you or taking someone out to lunch. Another team member might find being thanked in front of the rest of the team to be especially gratifying. Someone else may appreciate a recommendation on her LinkedIn page or even a small gift such as a bottle of wine. Match your expression to the personality of the team member.
Compassionate correction
Everyone makes mistakes, even the smartest, hardest-working and proficient of your team members. When that happens, address the problem with compassion. If they are aware of their mistake, it's very likely they are already embarrassed and regret the error.
It never helps to yell or to make someone feel badly. Don't pretend it didn't happen, but let them know you are aware of the problem and that you want it to be fixed. Also, work with that person to craft a plan to ensure the error doesn't happen again.
Job security
Even contractors want to know that they will still be employed next month. If you don't have a contract set up, make sure you get one signed by both sides so no one is left to wonder where they stand. If the contract is coming to a close, address it with the team member well in advance so if you want them to continue working with you, they will be available. If you don't need their services, it's kind to let them know, so they can start searching for a new gig elsewhere.
Competitive pay
This is a big one. In the gig economy, you get what you pay for. If you don't want to pay much for a skilled labor (such as web development or copywriting), then you won't be able to hire the quality talent you want. Do some research on current wages for the types of team members you want to hire, and pay accordingly. Oh, and pay on time!
But what happens when you're deep in your business and you really don't have time to devote to motivating your team in these ways? An online business manager keeps the team motivated in their work.
Recognition
When your team member goes above and beyond in some way, make it a point to commend her for her contribution. This can be done in several ways, and depending on the size of your team and their personalities, you can make adjustments.
Sometimes showing recognition might mean a one-on-one thank you or taking someone out to lunch. Another team member might find being thanked in front of the rest of the team to be especially gratifying. Someone else may appreciate a recommendation on her LinkedIn page or even a small gift such as a bottle of wine. Match your expression to the personality of the team member.
Compassionate correction
Everyone makes mistakes, even the smartest, hardest-working and proficient of your team members. When that happens, address the problem with compassion. If they are aware of their mistake, it's very likely they are already embarrassed and regret the error.
It never helps to yell or to make someone feel badly. Don't pretend it didn't happen, but let them know you are aware of the problem and that you want it to be fixed. Also, work with that person to craft a plan to ensure the error doesn't happen again.
Job security
Even contractors want to know that they will still be employed next month. If you don't have a contract set up, make sure you get one signed by both sides so no one is left to wonder where they stand. If the contract is coming to a close, address it with the team member well in advance so if you want them to continue working with you, they will be available. If you don't need their services, it's kind to let them know, so they can start searching for a new gig elsewhere.
Competitive pay
This is a big one. In the gig economy, you get what you pay for. If you don't want to pay much for a skilled labor (such as web development or copywriting), then you won't be able to hire the quality talent you want. Do some research on current wages for the types of team members you want to hire, and pay accordingly. Oh, and pay on time!
But what happens when you're deep in your business and you really don't have time to devote to motivating your team in these ways? An online business manager keeps the team motivated in their work.
Sophie Zollmann is a wife and mother of two working as an Online
Business Manager for online entrepreneurs allowing them to get out of
the day-to-day management of their business to focus on what they do
best. She's been working in a virtual capacity for 13+ years beginning
with data entry, moving onto mystery shopping, and finally landing in
virtual assistance and online business management. She loves helping
entrepreneurs get back to working ON their business not IN it.
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Create A Website That STANDS OUT
How can you get more people interested in your website/products?
The Internet is a 24-hour lead machine. It has the potential for selling products and attracting interest even while you sleep. On the other hand, if not utilized strategically, the Internet can cause more trouble and damage to your business than good. Here, we will look at 4 methods people and businesses can utilize to improve their online influence through strategic SEO techniques.
1. EARN INBOUND LINKS
The number and quality of inbound links on you website directly impacts your website's rating. An inbound link is a hyperlink from another website to your website. Because of the positive effect of inbound links to a website, some company resort to buying inbound links from other websites. However, this activity can lead to more harm than good and is forbidden by search engines. Search engines are now very good at detecting suspicious or unnatural links within websites. A detection of manipulative links can cause your website ratings to plummet; in worse case scenarios, the search engine has the right to remove your website entirely from the host site. To improve the chances of inbound links to your site, we recommend you focus on developing content that is interesting and relevant to the majority of people who will visit your website.
2. DESCRIPTIONS & TITLE TAGS
Title tags are still important for increasing SEO results. Title tags should be present on all of your site pages and should be interesting and attractive to your target group of site visitors. (Titles play a huge role in creating interest in a page and explaining the purpose and desired action for the visitors.) Furthermore, titles that are too long or too short can hurt your SEO effort. Your programmers should find the ideal balance. Meta descriptions follow the same guidelines as the title tags. The description should not be too long and not too short. Page descriptions that are too long will discourage viewers from reading while descriptions that are too short can prevent viewers from understanding the desired action on the page. A balance is required. Other elements that will affect your pages ranking include external links (the hyperlinks to other websites), images, text formatting, bullet points, and H1 tags (usually the title of a post of other important text on your page) There are services available that can audit your website information to find potential SEO problems for your website, but most of them are paid.
3. OFFERING ORIGINAL a NEW INFORMATION
The information and content posted on your website should be original and fresh for users. Information that is duplicated from other websites is frowned upon by search engines and can further damage your website ranking. New and original ideas have far greater potential for attracting customer interest and being shared than copying information that is out of date and has already been "sitting" online for several years. Encourage the writers of your website to produce new ideas/materials or to build on what other sites offer. With the idea of new content in mind, many companies include a blog on their website because new and original information will be posted by your customers and can increase your SEO benefits.
4. SITE & CONTENT UPDATES
If the information on your website has been view-able for an extended period of time, people will lose interest in your website. You should make a continual effort in updating and posting new content on your website. This will greatly increase interest and viewers on your website. Certain groups of people might be interested and likely to view the content of one piece of information you post. At the same time, changing the content might attract a group with different interests. Thus, by regularly updating and refreshing your information, you can gain greater numbers of viewers overall.
The Internet is a 24-hour lead machine. It has the potential for selling products and attracting interest even while you sleep. On the other hand, if not utilized strategically, the Internet can cause more trouble and damage to your business than good. Here, we will look at 4 methods people and businesses can utilize to improve their online influence through strategic SEO techniques.
1. EARN INBOUND LINKS
The number and quality of inbound links on you website directly impacts your website's rating. An inbound link is a hyperlink from another website to your website. Because of the positive effect of inbound links to a website, some company resort to buying inbound links from other websites. However, this activity can lead to more harm than good and is forbidden by search engines. Search engines are now very good at detecting suspicious or unnatural links within websites. A detection of manipulative links can cause your website ratings to plummet; in worse case scenarios, the search engine has the right to remove your website entirely from the host site. To improve the chances of inbound links to your site, we recommend you focus on developing content that is interesting and relevant to the majority of people who will visit your website.
2. DESCRIPTIONS & TITLE TAGS
Title tags are still important for increasing SEO results. Title tags should be present on all of your site pages and should be interesting and attractive to your target group of site visitors. (Titles play a huge role in creating interest in a page and explaining the purpose and desired action for the visitors.) Furthermore, titles that are too long or too short can hurt your SEO effort. Your programmers should find the ideal balance. Meta descriptions follow the same guidelines as the title tags. The description should not be too long and not too short. Page descriptions that are too long will discourage viewers from reading while descriptions that are too short can prevent viewers from understanding the desired action on the page. A balance is required. Other elements that will affect your pages ranking include external links (the hyperlinks to other websites), images, text formatting, bullet points, and H1 tags (usually the title of a post of other important text on your page) There are services available that can audit your website information to find potential SEO problems for your website, but most of them are paid.
3. OFFERING ORIGINAL a NEW INFORMATION
The information and content posted on your website should be original and fresh for users. Information that is duplicated from other websites is frowned upon by search engines and can further damage your website ranking. New and original ideas have far greater potential for attracting customer interest and being shared than copying information that is out of date and has already been "sitting" online for several years. Encourage the writers of your website to produce new ideas/materials or to build on what other sites offer. With the idea of new content in mind, many companies include a blog on their website because new and original information will be posted by your customers and can increase your SEO benefits.
4. SITE & CONTENT UPDATES
If the information on your website has been view-able for an extended period of time, people will lose interest in your website. You should make a continual effort in updating and posting new content on your website. This will greatly increase interest and viewers on your website. Certain groups of people might be interested and likely to view the content of one piece of information you post. At the same time, changing the content might attract a group with different interests. Thus, by regularly updating and refreshing your information, you can gain greater numbers of viewers overall.
The days of attempting to increase SEO ratings through stuffing
your website with keywords is over. Search engines are cracking down on
this type of activity because it doesn't focus on quality. Other web
designers try to insert specific words into their text to increase their
SEO chances. However, such actions may sound unnatural to your viewers,
increasing the chances of lowering overall ratings and user activity.
As a rule of thumb, to increase your SEO ratings, focus on creating
quality. This will make your search engine provider happy, create
interest among your viewers, and will increase the likelihood of people
sharing your information and coming to your site.
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Tips to Succeed in Selling Resell Rights Products
You have
a collection of digital products on your computer and you intend to
make money with the products. You have also understood the rights you
gain from the products. You may have understood that making money with
those products is by selling them. But how to succeed in selling the
resell rights products?
Through this article I'll show you three tips you can use to succeed in selling resell rights products.
Do Research for Keywords of Your Products
The first thing you should do to succeed in selling resell rights products is that you give people what they want through your products. You offer everything needed or solutions for your customers.
It's been admitted that people searching in the internet is to find information. The information could be used to overcome their problems. Therefore, you should know what people want. To get this, you have to do the keyword research.
Ideally, keyword research is done before you determine the type of your business. However, since you've had your resell rights products, you can search keywords related to your products.
For instance, you've had a collection of health and fitness products. In this case, you should do the research by using health and fitness as your main keywords. They are your seed keywords.
By doing this, you'll find a list of related-health keywords and related-fitness keywords. Then, based on each keyword, or a combination of several keywords, you write the content and publish on your website.
Supply Fresh Content Regularly to Your Website
You've created keyword-based content for your website. Then you should publish them regularly on it. So that your website will be always fresh or always updated.
Having regular updates is important to your website. Search engines love this very much. People will also come and come back to you website if they know that your website is updated regularly or has good and fresh content.
In addition, if your website provides solutions to your visitors, more and more people will come to your website. You'll have your loyal readers too.
It's better to publish 10 articles in 10 times than publish 10 articles only once. And this is far much better you publish 10 articles for day one, 10 articles for day two, 10 articles for day three, etc till day 10. This means that during 10 days you've published 100 articles.
Drive Traffic to Your Website
If you consistently update your website by providing fresh content your website will finally get targeted traffic. But this will take long time. To get traffic soon, you should do some steps.
The first thing to do is that you register your website to major search engines, such as Google, Yahoo, and Bing. This step will notify the search engines that you have a new website and therefore the search engines will index your website as well as the updates.
Then, you can also promote your website to your friends or communities. You may want to use social media like Facebook and or Twitter or the like.
You also need to submit your articles to some article directories, web 2.0, guest blog writing or commenting.
Conclusion
You can succeed in selling resell rights products by applying the tips above. First, you do research for keywords related to your products. Second, with the use of your keywords, you create content and publish on your website regularly in order to make your it keep fresh. And, you do some steps to get traffic to your website.
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Through this article I'll show you three tips you can use to succeed in selling resell rights products.
Do Research for Keywords of Your Products
The first thing you should do to succeed in selling resell rights products is that you give people what they want through your products. You offer everything needed or solutions for your customers.
It's been admitted that people searching in the internet is to find information. The information could be used to overcome their problems. Therefore, you should know what people want. To get this, you have to do the keyword research.
Ideally, keyword research is done before you determine the type of your business. However, since you've had your resell rights products, you can search keywords related to your products.
For instance, you've had a collection of health and fitness products. In this case, you should do the research by using health and fitness as your main keywords. They are your seed keywords.
By doing this, you'll find a list of related-health keywords and related-fitness keywords. Then, based on each keyword, or a combination of several keywords, you write the content and publish on your website.
Supply Fresh Content Regularly to Your Website
You've created keyword-based content for your website. Then you should publish them regularly on it. So that your website will be always fresh or always updated.
Having regular updates is important to your website. Search engines love this very much. People will also come and come back to you website if they know that your website is updated regularly or has good and fresh content.
In addition, if your website provides solutions to your visitors, more and more people will come to your website. You'll have your loyal readers too.
It's better to publish 10 articles in 10 times than publish 10 articles only once. And this is far much better you publish 10 articles for day one, 10 articles for day two, 10 articles for day three, etc till day 10. This means that during 10 days you've published 100 articles.
Drive Traffic to Your Website
If you consistently update your website by providing fresh content your website will finally get targeted traffic. But this will take long time. To get traffic soon, you should do some steps.
The first thing to do is that you register your website to major search engines, such as Google, Yahoo, and Bing. This step will notify the search engines that you have a new website and therefore the search engines will index your website as well as the updates.
Then, you can also promote your website to your friends or communities. You may want to use social media like Facebook and or Twitter or the like.
You also need to submit your articles to some article directories, web 2.0, guest blog writing or commenting.
Conclusion
You can succeed in selling resell rights products by applying the tips above. First, you do research for keywords related to your products. Second, with the use of your keywords, you create content and publish on your website regularly in order to make your it keep fresh. And, you do some steps to get traffic to your website.
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A Good Idea To Start Making Money On The Internet
A lot
of regions in the world today are currently going through some
economical and financial crisis, the internet can help any person in
those regions to start making money since a lot of international
businesses are unaffected. In fact, anybody can start making money on
the internet by targeting corporations and consumers from other
countries. This is thought to be outsourcing because the services and
commodities you render online are acquired from other areas that offer
better deals and prices. And its more effective because you can always
steer clear of the penalties and service fees imposed by regional
governments.
One of the easiest ways to start making money on the internet is through outsourcing and you can do this by serving as a handler for businesses. A whole lot of online companies require manual expertise and employees to operate properly. People can hire qualified staff for their companies through the internet. There are lot of jobs that can be done over the internet and such job opportunities are open to qualified persons from any part of the world. Online job opportunities are possible considering the level of access and communication that can be established through the internet. People can serve as a middle man or a handler that allows them to earn money online easily.
Another way to start making money on the internet is by outsourcing resources and products to other countries that lack them. A good example will be the export of minerals and valuable resources from underdeveloped countries. You can always sell these products and resources through the web. The products can be sent through different international courier services that can handle large deliveries all over the world. You can start earning thousands of dollars through this type of business.
Are you a newbie looking for ways to start making money on the internet? Follow the above ideas and you will start getting results within a short frame of time.
Apart from outsourcing, there are still many other ways that anyone can start making money online from anywhere they are. Blogging and affiliate marketing are some other good options that you can also consider but I will talk about that in another article. It's important that you always stay alert so as to take advantage of any available opportunity. Running a successful online money making business can help you to achieve the success you need in life.
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One of the easiest ways to start making money on the internet is through outsourcing and you can do this by serving as a handler for businesses. A whole lot of online companies require manual expertise and employees to operate properly. People can hire qualified staff for their companies through the internet. There are lot of jobs that can be done over the internet and such job opportunities are open to qualified persons from any part of the world. Online job opportunities are possible considering the level of access and communication that can be established through the internet. People can serve as a middle man or a handler that allows them to earn money online easily.
Another way to start making money on the internet is by outsourcing resources and products to other countries that lack them. A good example will be the export of minerals and valuable resources from underdeveloped countries. You can always sell these products and resources through the web. The products can be sent through different international courier services that can handle large deliveries all over the world. You can start earning thousands of dollars through this type of business.
Are you a newbie looking for ways to start making money on the internet? Follow the above ideas and you will start getting results within a short frame of time.
Apart from outsourcing, there are still many other ways that anyone can start making money online from anywhere they are. Blogging and affiliate marketing are some other good options that you can also consider but I will talk about that in another article. It's important that you always stay alert so as to take advantage of any available opportunity. Running a successful online money making business can help you to achieve the success you need in life.
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The Top 5 Recording Disasters You Should Avoid at All Costs
Just as in everyday conversation, a wonderful naturalness occurs when there's balance, fluidity and variety in the spoken words. Trying to get that same 'feel' into a web audio message needs a little careful attention to the simple fundamentals. And, just as important is keeping a watchful eye on those things that can sabotage your efforts. Here's what to avoid:
1. Being Amazingly BORING
Sadly, most selling and marketing messages in print suffer from this disease. If it's dull in print, it'll be dull in the spoken word. You see, creating compelling, irresistible, can't-walk-away-from-messages is the simple treasure that'll keep people on your website in the present, and what will keep them coming back to your website in the future. Being able to transfer your genuine enthusiasm, and sincere and exciting language into a simple audio presentation can act as a powerful antidote to the sea of lifeless, achingly boring, humdrum-sounding messages.
Put yourself in the shoes of one of your prospects and challenge yourself to find out what catch phrases and key words excite them and what gives them the juice for living life. Once you do that, you'll have more information than you can handle! Use this information to your advantage and there will be absolutely no way that your audio messages will get dumped into the deaf-eared graveyard.
2. Poor Quality Recording
Trying to battle with audio messages that are poor in quality, crackly, include countless distractions, cave-like echoing, and other background noise is something most people just haven't the patience for. And I don't blame them. Which is why it's especially important, considering the trigger-happy (mouse-clicking) way people use the Internet not to cause them undue distress!
Nowadays, people are used to listening to high-quality stereo sound on their TV's, superfine state-of-the-art car audio systems, crisp sounds from their phones, DAB digital radios, DVD players, and even high audio quality from their singing, dancing morning alarm clocks. Their hearing is 'conditioned'. Give them anything less than high quality sound, and they click away right there and then!
Test the recording that you want everyone in the world to listen to before airing it. Listen for the clarity, for the crispness, for the technical excellence. Get trusted friends to give you their honest feedback on your recording. It'll save you countless lost prospects, and it'll help swell your bank account!
3. Lack of Relevant Content
Enthusiasm, drive, excitement, passion are all essential ingredients to make any conversation sparkle. But, what use is it if the core content has no structure, aim, or substance? Listening to conversations that go round in circles, with no meaningful outcome, is sure to leave audiences confused, bewildered, and clamouring for the exit door.
Having something important, worthwhile and informative in your audio presentation will keep your audience hanging on for more. Strive to research a little as to what will keep your audience intrigued, attentive, and responsive.
4. Language Gymnastics
Another killer flaw you must be on the alert for is the way in which things are said, and the language used to convey a message. Having a website with an audio file littered with 'ums', 'errs', grunts and a whole host of other conversation-killers will help your audience click away faster than a speeding bullet. Also, trying to sound lofty, pompous, or superiorly intellectual can also send prospects scuttling away from your website instantly!
The key is to speak like you talk! For some reason, when we know we're recording ourselves, we tend to clam up. We become a little more conscious about how we're speaking and about how we'll sound to the people listening. When this happens, our 'voice' loses its personality, its electricity switches itself off. Once we're able to relax and speak as if we were speaking to a friend over a cup of coffee, the naturalness and spontaneity quite simply return. Try it for yourself right now if you like. You'll immediately relate to what I'm saying.
5. Shouting rather than Conversing
If you've ever observed how fruit sellers use their voices to sell their fruits, or how policemen use megaphones to control a crowd of protesters, or how 'jobbers' on the stock market floor use their voices to get themselves heard, you would probably have thought that it's the way of their trade. You're not wrong.
And using your voice on something as 'impersonal' as the Internet is an opportunity for you to tame the coldness of it all. It will seem unusual at first to speak the opening of a message to an audience whom you have never met and whom may never have heard your voice before. But, with the magic of your spoken message it is possible to 'touch' and influence a great many more prospects than if all you had was the written word.
And 'conversing' your spoken message will give you a much better shot at someone responding to your audio, than if you blasted it across the internet like a fruit seller. Don't believe me? Test it and see.
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