Tuesday, November 27, 2018

100 Essentials to Selling Online Courses

Have you got some killer course content that you've developed? Or have you been thinking about what you could teach and share with others? Are you interested in getting it online and running? Can you make a meaningful living doing this? Let's take a look at the some of the powerful tools that are available to you. I'm going to tell you how to create and sell online courses. I can think of about 100 things that you need to consider before you launch your course.
1. Do Some Research on Supply and Demand for your Course
Find out how to price this course, or if people will even be interested in it. Before you invest a lot of time and money into the project, know that you'll get a favorable outcome.
2. As Things Develop
In the development phase, you will have many things to focus on. While you're designing your course, concentrate on building value into it. Value is the most important factor in your course's success.
3. Watch Your Time Management
Make sure to have the course ready to go when it's supposed to. Budget your time as you go to prevent a panic at the end.
4. Find the Sweet Spot
Work in the area where your knowledge and passion intersect. Determine what problem you are solving with your course. Layer that in and you've got it!
5. Integrate Different Learning Styles
People learn in different ways. Vary the course content to include visual aids and videos, along with activities to do along the way.
6. Choose Your Dates
Decide what day you will begin accepting enrollment, and when your course will start. This will help you to establish your time line and grand plan for the work.
7. Check the URL
You want to get a great URL for your course as soon as you develop the name for it. Start checking... keep it simple!
8. Keep It Clever!
Be sure to give your courses short, catchy names. Remember, it's got to grab them right away.
9. Verify First
Check and make sure that the catchy name you think of is actually your original thought. Make sure it's not registered to someone else.
10. Create Your Course Outline
Have the roadmap to understand where you are going with the course. Know what you need to cover, and when you should introduce it.
11. Keep Success in Mind
Every aspect of your content planning should lead to success for the student. How will it help them be more successful?
12. Develop Your Content
Do your research and make sure your content is interesting and unique. Make sure it fills a need. What do people want to learn about? What will they buy?
13. Create Your Branding
Create the branding for your course. What is it about? What does it improve? What does it address within your niche?
14. Use Subject Matter Experts
Bounce things off an expert on your topic. Use them to help you write, or to check for accuracy, especially if you're not sure.
15. Look for Win-Win Partnerships
When you are trying to promote your courses, who can help? Form alliances with folks that can benefit from your success as you launch your online courses.
16. Decide whether you will use free or paid web hosting
If you are building a site for commerce, which I assume you are, then the flexibility of paid hosting will work best for you.
17. Considering using a service that offers e-commerce design and help.
If you want someone in your corner to help, they can get you started, show you how to manage your site, and build your confidence.
18. Choose your Platform
Will you use a service to build your website? If so, consider one with the best plug ins. Use all the tricks you can to make your site work for you.
19. Get Plugged In
There are plugins that can get your courses online and manage them well. Familiarize yourself with the different software available before you decide.
20. Consider Course Management Software
Use your course management software to load the course content on your site. Follow your course outline. Inspect and make sure the progression is right.
21. Look for the eCommerce Solution for Your Marketing
You can find affordable software to help with marketing your courses, setting up your online store, and CRM (Customer Relationship Management). Some companies offer a one stop solution.
22. Look for Similar Courses
Although we realize that your content is unique, shop online for similar courses. This may remind you of sections of your content that you may have overlooked.
23. Develop your Pricing Plan
Again, look for courses that offer a product that is like yours. Get an idea for the pricing you want to set on your courses. Try to stay in the mid-range on pricing. You don't want to come in too high, but you need to show your value.
24. What's the Plan for Customer Support?
Make sure you understand how your customer will contact you and what that feels like for them. Selling online can be a bit trickier when it comes to communication. You must have a plan in place to answer inquiries and complaints quickly.
25. It's All About the Headlines!
Like any other advertising, you need to engage your prospects and customers at the top of your page, or they will never get to the bottom. Make sure your marketing page has a catchy, attention grabbing headline.
26. Make the Site Visually Appealing
Making your site look awesome goes hand in hand with the headline to draw customers in and keep them wanting more.
27. Consistency is Key
Use the same font, same theme, and carry the same design through the entire curriculum. Consistency will impress.
28. Be Clear and Organized
Make sure the site flows and makes sense. People won't want to take a course from you if there are errors on your page.
29. Use a Membership Software and Sign Customers Up!
You've planned and organized... now it's time to enroll customers and start delivering content.
30. Members Only
With your membership software, you can keep "members only" topics or products that only members can access.
31. Social Media Strategy
Think about what your social media goals are. Then consider what social media platforms will work best to help you meet those goals.
32. Don't Sell... Engage!
When you're on social media, don't sell. Use this time to engage and network with others that you have common interests with.
33. Use Keywords to Find a Facebook Group
Join a group or two that are talking about things that you want to talk about too. Again, keep it social. Selling on social media is a put off.
34. Start Your Own Facebook Group
Once you've launched your courses, invite participants to form a community on social media. Set up a Facebook group and invite people as they sign up.
35. Publish an Article on Linked In
A well written article about your course topic will wow them on Linked In. Tell them about it!
36. Go on YouTube
Make short videos and post them on YouTube. Make sure that they can be found in search engine rankings.
37. Tweak Your Website as Necessary
Use analytics from your marketing software to see where the weak spots in your site are. Are people looking, but not engaging?
38. Variations on a Theme
Try to make the theme of your website related to the content. The look should express the feeling you are trying to create.
39. Link It Back
Make sure that your website contains a clear link to your course. Be sure that the link stands out!
40. Get Those Email Addresses
Be sure to capture email addresses from visitors to your site. These will become your bread and butter as you grow your business. Hopefully, I'm late to the party with this advice, and you already have an audience.
41. Here's Your Gift!
Offer a free gift to people that sign up for your email list. A newsletter, an eBook, or some other information that is useful.
42. Find a Podcast
Be the featured guest on a podcast, where you can talk about the subject matter of your course. Try to find a relevant podcast that's mid-size.
43. Blog It!
You should already have a blog, but this is a great way to get the work out about the course offerings you have.
44. Be My Guest... Blog
Offering to be a guest blogger on someone else's blog gives you a whole new audience to engage and inform.
45. Smile! You're on Webcam!
Don't overlook hosting a webinar to talk about your courses. Be persuasive, but don't give away all your content. Just throw out the juicy tidbits of knowledge and leave them wanting more.
46. Happy Landing!
Create your landing page! Be sure to include some multimedia and example course material.
47. Make Sure Your Landing Page is 100% Wonderful
This is where the action is! It's usually the first page they see, but it's definitely the last page they see before it's time to take action and ENROLL NOW
48. Stay Above the Fold
Put the important stuff "above the fold". In print advertising, this is the top portion of the page that is above where a piece of mail is folded. Online, it the part of the website you see without scrolling.
49. Keep It Simple
Keep your text on the landing page simple, and use sub headlines to keep the reader's attention. Be sure to include a clear call to action!
50. Plan to Spend Plenty of Time Marketing Your Courses
It will usually take time after you launch your courses for them to take off. This time will most likely be spent selling the value of them to countless people in your audience.
51. Engage with a Newsletter
Remember that email list we've been building? Use it to send an informative newsletter out to people that will want your course.
52. Use Your Welcome Email
Be sure to mention your course when you send a welcome email to people that opt in to your email list.
53. More About Email
Capture the email addresses of everyone that signs up for one of your courses. This will indicate if they're a good candidate for your upcoming courses.
54. Even More About Email
If you are offering something free in exchange for their email address, make sure it's something that they would buy otherwise. You have to offer something of value, or they won't be ongoing customers.
55. Sign On!
Include the name of the course in your signature line on all emails. This can be changed, of course, as the courses change.
56. Keep Your Content Valuable
Make sure you are adding value whenever you send out information or engage in social media.
57. Save Time - Save Money!
Explain to your prospective student how they will save time and money by taking your online course.
58. Just a Little Teaser
Right about the BUY NOW button, give a little peek of what they stand to learn in your virtual classroom. Make it compelling.
59. Follow Up
Don't forget to follow up with people who have completed one of your customers. Repeat customers are the easiest to snag, and loyal customers can make you a success!
60. The Role of SEO
Some website platforms will provide SEO as part of the package, or will have a plug in for it. Make sure it's utilized. It doesn't matter how awesome it is... if nobody sees it!
61. Keywords
Watch out for keyword overload. Some people think that adding a bunch of key words onto a site will boost rankings. Search engines are looking for interesting, valuable content, and will boot you out if you are oversaturated with keywords.
62. Ask for Endorsements
Once you've had people take your courses successfully, ask them to write a short testimonial about their experience. This will add credibility to your marketing efforts.
63. Start Promoting Early
As soon as you are certain that you will be offering an online course, start the buzz! Let people know that it's "coming soon" and get them excited.
64. Establish Yourself as the SME
Tell them why you're a reputable source when it comes to your niche. Is it your experience? The research you've done? Your education?
65. Avoid Offering Free Classes
Don't offer free classes. This will teach people that you're someone who likes to give free classes. If you are just starting, or if you're not feeling confident, opt for a lower fee... but not free!
66. Set Your Price According to Content
If you have a ton of content, and it includes interactive portions, multimedia gems, and goes for 10 hours, you're not going to charge the same as 4 pages of written text. Make your content worth the extra price.
67. Enter Promo Code
Price the course as you see fit, and then experiment by offering a promotion. Using a Promo Code will let you know what your discounting should be, based on sign ups.
68. Set Financial Goals for Yourself
Know when it's worth your while to do this. Be aware of what you need to make to break even, and show a profit.
69. Offer Your Services
If your courses are on a business topic, consider offering to host a webinar for a relevant business. Show them what you can do, and encourage participants to sign up for your email list for more.
70. Get a Flashy Twitter Hashtag
Get really creative and come up with an irresistible hashtag for Twitter. Something about your niche, but with an element of fun.
71. Ask for Feedback
And... use it. The advice that participants give you is invaluable. This is the part where you get your grade!
72. About the Surveys
Consider surveying the students halfway through the course, and then again at its completion. You're more likely to get answers when the course is running. So, give yourself two chances at feedback.
73. Payment Systems
Set up your payment system early in the process of launching your first course. Don't let this be a last-minute problem.
74. If You Have a Successful Course, Relaunch It
There's no reason to run a successful course once and stop. Keep rerunning this course, and it will keep making you money. You can change it up now and then, but let it stay on the market.
75. Don't Be Afraid of Hard Work
They call it "passive income", but you have to work constantly if you're going to have real success with it. Be prepared to roll up your sleeves!
76. Stand Out from the Rest
What makes your course unique? Try to offer something to entice participants away from those other guys that are competing for your customers.
77. Don't be a Generalist
You've got to pick something to specialize in, and let customers come to you. Something that you love and that you're good at. Think about it. You'll have to launch a whole training college if you want to focus on... everything!
78. Talk to the People
See if you can dedicate one or maybe two hours a week to hangout and chat with people who visit your website. This adds a personal element to the learning relationship, and can help you build your business.
79. All About You
Along these same lines, make sure you include a bio section on your website. People will do business with people that they know over strangers.
80. Shopping for an LMS
When you are considering launching an online course, you need to decide on an LMS platform. Keep in mind that some help with designing the course. Some help with marketing the courses. The best ones will do double duty for you!
81. Organize Yourself with a Chart
There's a lot that goes into creating and selling online courses. I'm sure you'll agree. Project management is key, so consider using a Gantt chart, or something similar to remind you of deadlines and to keep your work on target.
82. It's in the Cloud
Make sure that you've got a cloud storage solution in place for storing large files. I think it goes without saying these days, that storage space is important.
83. Change Is Inevitable
If you are promoting a course that will ask people to make changes in their lives, target one or two areas that they can work on. Asking people to change more than two or three things is going to lower their chances for success.
84. Show Them the Blueprint
When the course launches, the first thing you want to do with your enrollees is the preview the course. Show them the master plan and let them see what's in store.
85. Make Use of Live!
The latest trend is going "Live" on Facebook. Use this to your advantage and give a live invitation to interested parties to check out your courses.
86. Additional Information
Sometimes, you may want to suggest additional reading. Or, you might recommend that the participants review documents that are not part of the course structure. Send these in an email. It will give you further contact, and give them the information.
87. Mind Your Time
This project will take a minimum of 6 months for most people to complete. Keep that in mind from the start. This is why planning and pacing is so important.
88. Allow for Different Devices
Well before launch, check that the course shows properly on mobile devices. Many students will opt to participate on phones or tablets.
89. Assigning Homework
Many facilitators think that because a class is presented online, that they have to make up for it by overloading participants outside of designated class time. Avoid this mistake, and keep outside work to a minimum. You want them engaged for the most part.
90. It's in the Numbers
When you are marketing your online courses, remember that approximately two percent of people targeted will respond. Does that give you an idea of how many email addresses you will need to reach your revenue goals?
91. Bring a Friend
Offer people that sign up for your course a bonus if they recommend a friend that signs up. Increase your participants and your email list!
92. Test Your Launch
Before you do your full-scale launch, do a test run. Email select people on your list. Pick the ones that usually open your email. Offer them the course on a pre-launch special at 50% off. If they bite, it's a good indication that you're in good shape for the launch.
93. Be Available
Communication can make or break your success in facilitating online courses. Take the time to be available.
94. Appeal to the Emotions
One important thing to remember, and it applies to all marketing, really. Don't sell with logic. Sell with Emotion. People make buying decision based on emotions.
95. Provide Real World Scenarios
Throughout the course, give participants the "So What?". Tell them how this knowledge will benefit them, and where they can apply it.
96. Consider the Learner
People come from different educational and experiential backgrounds. It's imperative that you address them on their level. Don't talk down to them, and don't talk over their heads.
97. Do a Pre-Assessment
A quick knowledge check before starting the course will let you and your participant know where the room for improvement lies. The can be useful for both of you, and for ongoing courses.
98. Let Me Stop and Assess
Allow for periodic assessments throughout the course. How will you know if the information is sinking in otherwise? Stop and check for knowledge every now and then.
99. Have You Created a Monster?
Don't overcomplicate things for yourself. Don't make the course so complicated that it's hard for you to maintain and rework when necessary.
100. Keep Up with the Competition
It's important that you understand the industry, and one of the best ways to do that is to see what the other team's up to. Check in on the competition from time to time. This will help with your course development and your marketing strategy.
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Data Entry, A Simple Money Making Opportunity

Have you got quick typing skills? If yes,did you know that it help you earn income online? Well, Data Entry is one of the best ways that you could put these skills to work and earn a legitimate substantial amount of income online.
What Is Data Entry?
It involves the entering of information into electronic forms online or on a database. It could be in form of surveys or questionnaires. A data entry worker has to be very proficient in the use of basic computer applications such as Word, Excel and a number of computer applications. An example is EpiData Entry which I would highly recommend.
How To Get Started
One can get jobs from online marketplaces such as Fiverr, Upwork, Freelancer and many others. You just have to create an account on these platforms and apply/bid for jobs whatever the case may be.
Experience helps in getting jobs but if you're just planning to start out, there are a lot of jobs out there on the Internet for you. And in no time, you'd have built your own portfolio and even start attracting high-paying clients with big jobs.
You might even get recommended to organizations who need data entry workers and get hired by them. That is just to say that you could get jobs either as a freelancer or in an office depending on what your personal targets are.
With the right amount of dedication and hardwork, one could make tons of dollars from this business online. And once clients see these traits in you, they would keep giving you jobs so long as you deliver within the agreed timeframe. The competition for jobs is also not as much as other freelancing jobs so you could be on your way to earning a significant amount of income online.
It's almost the perfect freelance job with lots of free time (when you're not working) and it could be also be done on a part-time basis. A lot of Internet entrepreneurs such as myself have seen the potential in doing Data Entry and are still making steady income from it everyday.
Almost anyone could start this business with little or no startup costs required. All you need to get started is just your computer, an internet connection and some basic softwares and you're good to go. Take that first step today, sign up on freelance job websites and offer your services. You'd be amazed at how much people are willing to pay just to do their data entry. Take advantage of this opportunity today!
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How To Become A Successful Freelancer Within A Short Period Of Time

Freelancing, the world of working at your own pace, the freedom of being your boss. That is one comfort that every individual who calls himself/herself a freelancer loves to enjoy.
But like all things, freelancing also has its "not so good" part and that is where most freelancers fall into nowadays. But worry not, I'm here to guide you to that "Freelancing Heaven" you so much desire.
Almost everyone can do freelancing but only a number of people can actually do it right. And if done right, it can be the source of a substantial amount of income to you. The most important aspect of freelancing is getting selected for jobs and I'm going to tell you how get the gigs you want.
How To Get Selected For Jobs
1. Be Unique- Millions of freelancers might be offering the services you render but you should have something that sets you apart. It could be attention to detail, a particular skill set that not everyone possesses etc. Always try to let your clients know this when bidding / applying for gigs.
2. Don't Appear Cheap: A lot of freelancers do this and eventually rack up so many cheap gigs that they can't complete at times. This can result in some of them getting negative reviews because of clients dissatisfaction and delay in project delivery time. It is better to do one $300 job very well than take on 10 gigs worth $30 each and fail to deliver.
3. Set realistic timeframes: Some freelancers agree to just about any set of terms just to get the job including an unrealistic timeframe which causes client dissatisfaction later. As a freelancer, clients should be able to hold you to your word and if the timing of a project does not suit you. Then it is better to notify the client of a more suitable time or not start the project. Your reputation is at stake. One bad review can do quite the damage to your profile.
4. Under-promise and Over-deliver: The point here is that you should only promise what you can deliver. Don't over-exaggerate your skills to a client. It always backfires in the long run.
5. Upload samples of your works to your profile. And if you're just new to freelancing, make your profile look as professional as possible.
6. Always try to improve on your skills. And show a willingness to produce quality work.
7. Understand your client's wants and then advice them based on how best your skills can help them achieve their aims. Clients feel good when the freelancer actually cares about how successful the end-product of their business relationship would be and not just about how much he/she is going to be paid after the job has been completed.
There are thousands of freelancers who make a regular and stable income online. I believe that if you follow the above set of rules, you might just exceed your own expectations.
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Incorporate Technology in Classrooms: Introduce ICT in Education

As the advent of laptops and broadband services have given a whole new meaning to innovation in technology and access to internet, ample of people these days, from across the globe are spending more time online, performing different chores like e-shopping and boosting their entrepreneurial activities from the comfort zone of their home. The list is not just limited to that, but also listening to radio, playing e-games, using social media sites, or chats online with their loved ones, all that also falls in this category. If we look meticulously, each one of us has one active email account on Yahoo, Google and Hotmail. Moreover youngsters are seen to be more inclined towards internet addiction these days, particularly towards the latest inventions like iPad and the other newest forms of technology.
We mostly use technology either to have fun, to stay in connection with our loved ones or for business purposes, but have you ever wondered how often have we used it in our education? Are your school systems and technology advanced enough that your children are submitting their assignments through email or online? Are your teachers so up-to-date with the latest technology that they are taking help of presentations and documentaries available online to teach students from primary and secondary levels instead of just adhering to the allocated syllabus and documentaries? Most probably you must've never pondered over it! Before we shed light over why not, we must first look into why we should use Information and Communications Technology (ICT) into our classrooms.
When integrated into classrooms ICT does not only add immense value to the quality of your teaching but also offers a holistic learning experience for pupils. This form of technology makes education much easier and visual for children, saves their time, and opens more avenues for young scholars to make their assignments more creatively and productively. If incorporated wisely into the system, this form of technology can make complicated and trivialized concepts more comprehensible and simple for children. Moreover this facility will also give them the opportunity to become a part of the IT village globally, improving their communication and technical skills.
ICT also makes any topic more interesting, as teachers get a wide-selection of pictures, movies, spreadsheets and the online quizzes to conduct with their lesson plans. With the interactive classroom sessions and student participation one can be certain that this technology elevates the prospects for any institution of producing well-informed and tech savvy individuals who are enough competent enough to survive in the saturated job market of the 21st century.
This brings our attention to the fact that if ICT can help a teaching system that much then why it hasn't been incorporated yet. This is perhaps because many teachers treat ICT as a stand-alone activity. They don't consider it important enough to make it a part of their lesson plans and the curriculum. Most of the teachers even these days prefer using a white board or a black board to explain all the topics. This conventional way of teaching certainly works. However students face innumerable dilemmas in memorizing the concepts for longer time spans and forget them as soon as their term gets over.
It would be better if teachers encourage children to participate into online activities, graphs, videos, templates, databases, graphs, and presentations in their lesson plans to make all the explanations more clear and engaging. Such resources are conveniently available on various educational portals that are user-friendly and offer convenient services to the users.
Students can also be encouraged to write online essays, reports, observations and essays. With the latest invention of Google Pixel it has now become more convenient for them to plan, organize, draft and proof read their present work and save it with minimal errors.
With ICT the most boring subjects like mathematics and science can also bring life to their most boring lessons. For example instead of drawing the pie and bar charts on the whiteboard, which are mostly not even clear, they can garner data online or through textbooks and MS Word and explain it through charts on PowerPoint or Word to give in-depth details to students on a particular topic. On their end also this will help them to represent their data professionally in different colleges, universities, and various other work places in the longer term in their career.
If practiced rationally, ICT can reshape the face of entire education system. However to achievement of this goal requires meticulous planning of the structure that can bring positive difference in the ways our students learn.
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Do What You Love to Do By Starting a Digital Franchise Business

Across the world teachers are telling their students to do what they love to do. Imagine back when you were in kindergarten or grade school and you did whatever you wanted to do (within reason). Meaning you did not have as many fears as you have now as an adult.
Possibly you desired to be a firefighter, a teacher, a doctor, an artist or even an actor yet as you became older for whatever reason you set aside the things that you loved doing to do something else. You actually settled.
Several artists will say "I do not want to be a broke artist so I will work a job and do my art on the side". Often times the art is not only put on the side but it is not even an after thought. Years will pass by and the feeling of painting or drawing will rise until you feel an undeniable feeling that must be addressed.
This is where we are now as a global world. People across the country now know that they can position themselves to do what they love while they are working, or care giving, or teaching. Long gone are the days where you can only dream about doing one thing.
Doing what you love is an expression of who you are and why you were created. Doing what you love can literally bring you more peace than you ever imagined that you would have in your life.
In one particular industry called the "digital franchise business" there are people from all walks of life such as:
real estate agents and brokers
those disengaged about their careers
contractors
parents
grandparents
teachers, nurses, doctors, lawyers
those hit hard with the economic system
college and university students
baby boomers and retirees
veterans and disabled veterans, just to name a few
The digital franchise business is a business that offers digital products and people purchase the business and resell it. The cool thing about this is people who desire to do what they love talk about the things that matter to them, they talk about the things that they love, they talk about their experiences and areas of expertise and attract others to do the same. In order for them to continue to do what they love they resell the digital franchise business and earn a good income depending on the businesses compensation plan.
Doing what you love and earning from doing what you love is a win-win for many people.
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Wednesday, November 21, 2018

How To Become A Billionaire - How To Get Paid In Three Different Ways At The Same Time Monthly

We see it everywhere. As the internet becomes more influential in our lives, people are taking advantage of the internet and they are leveraging its power to make an outstanding living. The difference between someone who is successful in starting a business online and someone who is not is primarily due to a lack of education. If you notice internet billionaires like Mark Zuckerberg and the Google brothers are alumni of some of the finest schools. However, I will not be a hypocrite. You do not have to go to an Ivy league school to be successful in an online business.
To be successful in an online business you need some basic things. Although it might sound generic and common, you will need determination, discipline and the right guidance to witness success in the online world.
Before I tell you how you can get paid in three different ways at the same time monthly, let me clarify why determination,discipline and the right guidance are important.
Determination is required because you must do a lot of research in order to find what makes your market or customers want to buy the products or services you will be responsible for selling. The internet is filled with hundreds of millions of different pieces of information and it will take months to eliminate what is valid and what is not.
Discipline is required because you will need to work vigorously for weeks at a time. It will get emotionally, mentally and physically draining to be on a computer or laptop for the amount that will be required to see success.
Lastly the right guidance will be required because if you are just going at it on your own, you will make more mistakes than you would not have with an expert. Studies show that people who are led by the right people when they start their own online business are more likely to spend waste less money, time, and energy.
How Do You Get Paid In Three Different Ways At The Same Time Monthly?
You are able to accomplish this by starting your own online business just like Mark Zuckerberg and the Google twins. However, the only difference is you will be in the comfort of your own home. There are many opportunities online that enable strong-minded individuals the chance to sell products and services online and profit off of selling them, just like a real business.
For example, let's say you are in an online business opportunity that allows you to sell products and services like cell phone, home security, and high-speed internet and cable. Most opportunities are built to pay you in three different ways.
The first way is residual. Residual income is when you get paid based on how many products and services you are able to sell.
The second way is double residual. Double residual income is based on your ability to introduce other people to your particular opportunity and help you sell more products and services.
The third way is bonuses. If you and your partners are able to sell products and services at a high consistency, you will receive healthy bonuses every month.
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Monday, November 19, 2018

Measuring Audience Engagement Accurately

When you write and post content, there are several different results that you expect to achieve. One of those results is engagement with your readers. Ironically, that is the easy part. What is much more difficult is measuring the engagement in a way that gives you a clear understanding if what you are doing is working effectively.
The vagueness of the term, "engagement"
When it comes to a typical conversation that you might have with another person (face to face), you probably have a good idea about what engagement is. You converse with the other person and the conversation is exciting and compelling. Both you and the other person are interested in what you both have to say. You have succeeded at engaging each other. However, as obvious as it may be in that context, it may be much more difficult to determine engagement online. Basically, you need to figure out if your content is engaging in general.
What is content reach?
What is meant by the term, "content reach" is the number of readers who read your content, even if they don't read it all the way to the end. Of course, if a person reads your content for three seconds and then walks away, how much good does it actually do you and your business? It is not particularly useful. In fact, to take it one step further, it is practically meaningless because if the person is not willing to read your content all the way to the end, there is no chance that the person will share your content with anyone else.
Your goal is that the person reads your content (and, of course, becomes highly engaged) and wants to continue to read what you are sharing on an ongoing, long-term basis. That is one of the many good ways that you build a solid relationship with the other person.
A better solution
One of the extremely important elements to your content is your call-to-action (CTA). Your CTA should tell your readers exactly what you want them to do. Interestingly, they will probably be willing to do whatever you want. That is exactly why your CTA needs to be as effective as it can possibly be. Part of your CTA should be gathering contact information of your readers. That way, you will be able to keep in close contact with them. That is a way to determine how well your content is doing with those readers.
Don't mistake the amount of time spent for the actual engagement
If you can track how much time a person spent on your content page, it is a measure of how much he or she was reading. However, with that said, if a person spends two minutes on your page, that doesn't go a long way to saying that he or she actually read your content from beginning to end. It is just not enough time for most people (unless that person is an amazing speed reader).
Of course, a positive thing that you can say in that case is that the person didn't leave right away. That should count for something. Sometimes, in that situation, what seems as though the person is staying on your page for a long time may be giving you a false impression. Perhaps, that person walked away while still on the page and came back quite a while later. There are several possible explanations.
Just because a person is sharing doesn't mean that the person is reading
That seems rather ironic but the fact is that you can read the first sentence of a particular piece of content and consider it good enough to share with others. However, you may not have read any more than that first sentence. How crazy is that? Of course, you want your readers to share your content; however, you also want them to read your content regularly. One thing that is for sure is that a person will not leave a comment, question, etc, regarding your content if that person is not engaged. That is just a fact.
Conclusion
Measuring engagement can be daunting, difficult to initiate, and overwhelming. The fact is that after you write and post your content, your objective is that your readers become engaged by it. If that doesn't happen, you need to rethink your content. If you determine that your content is not engaging, you need to write new content that is engaging. It is that simple. Of course, engagement also goes beyond just posting content and waiting to see if your readers are engaged. You should also take the opportunity to initiate some valuable interaction with them. That will serve to deepen the relationship.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
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