Internet Trends

The contemporary society has become a global room at such a rapid pace. Technology has successfully broken down the wall of distance in the dissemination of information. Before now, it would have been a very long rigorous process for me writing this and getting it typed using some manual sluggish typewriter that could take hours. But thanks to technology for saving me the stress.

The internet has become a networking zone. A meeting place for socialization and business. As a matter of fact, the easiest way to sell or market a product is through online marketing. In a few minutes you will be reaching to thousands of potential consumers with little or no stress. Virtually seven out of ten have constant access to the internet, either through laptops or cell phones.

With the aid of internet, dissemination of information spreads like wild fire across regions. This brings to the awareness of the general public events and issues happening around them. Some of these issues are of great interest either by their delightful or controversial tone as perceived by the public. Either ways, they become trending online, generating highest traffic for bloggers and on top of the chart for journalists.

Internet trends are products of perception. What people perceive an issue to be determines their reactions towards it. So internet trends can be subjective to an individual society. Issues relating to same-sex marriage would not trend in an European society as much as it will trend in an African society. Reason being because of the different perception of both societies on the subject matter. However there are global trends that cut across societies.

One feature of trends is duration. Every trend has a time span after which it becomes faded and stale. The length depends on how much traffic it generates online which is determined by comments and discussions about the issue.

By and large internet trends can serve as opinion poll. They portray people's views, mindset and understanding about the issue at hand. Asides from generating dollars for bloggers and site owners, internet trends are statistical analysis. Not only does it show people's opinion, it also gathers data on statistics of number of comments either positive or negative on each issue. Internet trends can serve as tools for random sampling for a research purpose. Interesting to also mention the less-cost dimension of internet trends. It is easy and faster to a larger audience.

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Digital Transformation Myths and Trends in 2018

You have been hearing about Fourth Industrial Revolution. It's probably the hottest topic for businesses, thought leaders, policymakers, scientists and of course technocrats.

Klaus Schwab, the Founder and Executive Chairman of the World Economic Forum, who coined this term, writes - "The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create the mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres."

He makes a very important, pertinent point - "Neither technology nor the disruption that comes with it is an exogenous force over which humans have no control. All of us are responsible for guiding its evolution, in the decisions we make on a daily basis as citizens, consumers, and investors."

While Digital Transformation as a term is still misunderstood, today, digital transformation as a business imperative is widely agreed upon. What then is a digital transformation in practice? Is it an IT project? Or the introduction of a few cool tools in the company? Or the addition of a mobility is driven customer relationship management (CRM) initiative to engage customers better?

As an organization, if you are looking to embark on the digital transformation journey or trying to stay away from it, there are still a few myths around digital transformation that you need to steer clear of. If you want to lead your organization through digital transformation, the first step is understanding the realities of digital transformation - rather than getting carried away by the hype.

In this article we use excerpts from a few, prestigious industry reports/white papers to dispel a few myths.

The reports/white papers that we quote from include:

• World Economic Forum's (WEF) White Paper on Digital Transformation of Industries: Digital Enterprise, developed in collaboration with Accenture
• Forrester's Report, The Digital Business Imperative, co-authored by Martin Gill and Nigel Fenwick
• Digital is a fad; a trend that my business need not think about
• digital transformation process

Digital has transformed the market context for every business, and the pace of change is accelerating.

The WEF White Paper says - There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause of large-scale and sweeping transformations across multiple aspects of business, providing unparalleled opportunities for value creation and capture. Business leaders across all sectors are grappling with the strategic implications of these transformations for their organizations, industry ecosystems, and society.

Digital Transformation means exceptional customer experiences powered by new technologies

Digital has impacted not just channels and customers. It is disrupting organizations from within - changing the way they do business. Digital brings new opportunities for organizations that can embrace the technology fast enough. It speeds time-to-market, reduces costs, and unlocks new revenue streams.

Forrester Report says - Digital business isn't just about customer experience; it's also a way to drive operational agility. Digital operations can increase speed-to-market, make employees more productive, promote leaner processes, and maximize asset utilization.

Let me build an app. My digital transformation is done.

Digital transformation is not about the introduction of a few tools that are geared to change a particular facet of your business, be it employee collaboration or customer transactions.

Forrester Report Says -

• Digital fundamentally changes your relationship with your customers. You can't address this change with a bolt-on digital strategy that adds an app here or a site there. To remain competitive, you must re-engineer how your business creates value for your customers in the digital age.
• Re-envision your business not as a set of products and services but instead as a part of the personal value ecosystems that your customers assemble according to their needs and desires. Learn to increase value by expanding your company's role in your customers' personal value ecosystems.

Digital Transformation can only occur through disruptive technologies

Every digital transformation exercise need not take the examples of Uber and Airbnb in terms of the use of emerging technologies. The technology stack that you would use depends on your business context and technological leverage is just one part of the digital transformation. Sometimes, you may achieve significant enhancement of productivity, agility, and customer-centricity through the use of tried-and-tested operational technology (networking and databases) and strategic technology (enterprise resource planning or customer relationship management) or mobility.

WEF White paper says - A truly digital enterprise stands for more than just using new technologies for the sake of it. Rather, what truly distinguishes and gives a digital enterprise its competitive advantage is its culture, strategy, and way of operating. Digital enterprises strive continuously to enable new and leaner operating models underpinned by agile business processes, connected platforms, analytics and collaboration capabilities that enhance the productivity of the firm. A digital enterprise relentlessly searches out, identifies and develops new digital business models, always ensuring that customers and employees are at the center of whatever it does.

Digital transformation: I need to get this done this year so I am not falling behind

Digital Transformation cannot be and need not be a sprint. It is a long journey with multiple touch points and milestones; dependencies and synergistic endeavors.

Forrester Report says - You need to transform your business by applying digital thinking across everything you do - how you win, serve, and retain customers; how you operate your internal processes; and how you source business services.

For example, your answers to the below questions alone will help you craft a roadmap that takes digital transformation beyond the realm of IT.

Digital transformation business success

• Have you identified areas in your business where automation is most relevant?
• Is your existing workforce consistently improving productivity and quality?
• Which steps have been taken to convince your investors about your digital vision and the long-term value-creation of your digital transformation journey?
• How much of your revenue is coming from new sources of digital business?
• Do your company leverage analytics around customer data, operational data, and compliance?
• Do you have a digitally literate leadership team?
• Have you established training programs to overcome the digital skills gap and reskill your existing employees?
• How are you empowering employees through digital channels to enable faster decision making and encourage greater agility within your organization?

These are just a few myths we have tried to address. We invite you to share your take on these as well as other myths.
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Pick A Problem You Can Solve?

One of the keys to successful digital product creation is picking a problem you can solve. Too often, many new Internet marketers will choose to create a product they like, but that usually doesn't solve a problem that is currently in the marketplace. As a result, there is no real demand for that product.
The common result in this case is that the person will go to a great deal of time and effort to create his/her product, but when no or few sales comes through, the person becomes disillusioned by the prospect of making a profitable living online, calls it "a scam," and often returns to their dreary job, figuring it's the only way to "make it in the world."
To have an in-demand product, you need to create a product that solves a problem. If this problem is widespread throughout the industry, and you develop an effective solution for it, people from all across the industry will want to get their hands on your item, setting you up for some nice profits. Thus, it is critical that you find a problem you can solve, then develop a solution for it, whether it's an e-book with information of an effective solution for the problem, a software program that can alleviate the problem, a membership site with information and resources that can solve the problem, etc.
You may be wondering, "how do I identify a problem I can solve?" Here, you will need to do some observation and some research. Some of the best ways is to go to your favorite search engine, type in the industry or topic you are interested in along with "+ forums." This should bring up a list of online forums that serve the people in that industry or who deal with that topic. You can go to these forums and read about the current topics and issues being dealt with in that industry. You may have to register at these forums first in order to access some sections of them, but this is not the case at all forums.
If an issue or problem continues to be brought up by several members of a forum, chances are that this is a problem you can build a product around in an effort to solve or alleviate it. This is a problem that is demanding a solution, and you have the opportunity to provide that solution and make good profits by doing it, plus build your reputation as a problem solver and solution creator.
You can also read about various topics and information in online newsletters, magazines, and ezines related to your industry to find potential problems that you can build a product around. Oftentimes, there are statistics in publications regarding common problems people in an industry are facing; if the statistics indicate a great deal of people are struggling with that same problem or issue, you have a potential product idea to build around.
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CRM for Online Retail Business: Top Benefits

Today, the concept of shopping has dramatically changed. More and more people are buying from online retail stores. This might be due to various reasons, such as the convenience of buying things from home, saving valuable time, offering free shipping, providing an easy way for customers' to compare prices among various online retail stores, presenting customers' with less product prices when compared to the products available in physical store, and much more.
Have you ever purchased any products from an e-commerce store? How often do you purchase? What are your buying experiences? Are they delivering products on-time? How is the product quality? Is it good? Does your retail store offer customer support services? Are they quickly resolving your complaints and issues after the post-purchase? At a point of time, every customer, who purchases from an e-commerce store, will come across any one of these questions.
However, in this technology-driven day and age, the e-commerce industry is booming and growing rapidly. There are several industries that are coming up with online retail store ideas to attract a new stream of digital customers' to their businesses. But how can your business attract online customers' without having a proper strategy?
Utilize Customer Relationship Management (CRM) software to streamline all your online business activities, provide top-quality tailored customer experiences, as well as effectively manage the retail customer relationship.
Here are the top benefits for your e-commerce store if you invest in a CRM solution today:
1. Automate Repeated Workflows
Previously, sales people used to waste their valuable time sending follow-up emails to clients and customers' instead of focusing on their core sales operations - selling. Now, you can use CRM system to automate the repeated work flows such as sending off follow-up emails, as well as tracking the buyer's online activities.
For example: Your customer has recently purchased a smart phone from your store. Immediately, after the purchase you can use CRM system to send an individualized thank-you e-mail. After a week, you can use your CRM solution to automatically send a proposal list of smart phone accessories to your recent smart phone buyer. In addition, you can define an alert system focusing on customers' who are leaving your online store without purchasing anything. Use CRM system to track your lost customers' activities, monitor interested products, and the browsing history of your lost customers' in order to send them the relevant products with discount prices.
2. Understand Online Customers' Needs
In this highly competitive business environment, it is imperative for businesses to have a full-blown picture of its customers. Use CRM system to automatically track and monitor your web customers' current needs, interests, tastes, preferences, age, income, demographics, past communications, buying histories, etc. The system then records all the customers' analysis in the centralized CRM database. This analysis along with up-to-date records on each customer will help the marketing, customer support, and sales team to improve their productivity as well as boost their efficiency. Additionally, tracking your customers' online social media activities will enable you to take note on your current customers' needs and buying preferences.
3. Boosts Positive Customer Experiences
CRM is an invaluable tool for online retail stores to keep track of their lost customers, detect and prevent the fraudulent transactions, and provide an easy checkout process. It will help you by providing the right information to your online buyers. For instance, if one of your online customers has asked you the question, "Where is my current order status?"
Then, you can use CRM system to provide your customer with an immediate response. In CRM software, you can track the intuitive order status as well as the comprehensive history lookup of your customers'. The data obtained from your CRM system will help you in providing accurate status information, which can "wow" your customers and foster an overall positive customer experience.
An e-commerce CRM system is helpful for businesses by facilitating every-day tasks, increasing visibility into the selling process, establishing more personalized shopping experiences, and driving a higher number of sales. Effectively utilize the solutions of the cloud-based CRM system to generate the maximum profits for your online retail store.
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Much Ado About Rendang

It is interesting to see how a plate of nasi lemak rendang changes the fate of a person. From what supposed to be seen as a failure, Malaysians, Singaporeans & Indonesians are looking up at Master Chef UK contestant, Zaleha Kadir. Of course, there is a lot to learn from this rendang episode.
From the beginning we had seen how Zaleha Kadir had put her love for the country by choosing nasi lemak as the dish that she would prepare for herself, as how the theme of the week was given. The choice was great as in Malaysia, no one is Malaysian enough if they said they have never eaten nasi lemak. Yes, some may not eat it, but to say never, is a great denial.
It's a dish eaten by this country, Malaysia, whose citizens consists more than easily 100 ethnicity, some of which are actually nameless. Take Harith Iskander for example,whose mom was an English and dad was a Malay and married to a Chindian (oh! If you are Malaysian enough, you know this term. Wink!) wife and what do we call their children? Simply there is no check box to tick but to your surprise, these not-sure-what-ethnicity-Malaysians-they-are had tried nasi lemak at least once in their life time. Hence, bravo Zaleha Kadir. It is worth calling you a Malaysia representative because you really were.
What actually made the head-turner was the rendang and not the elimination. That was a priceless effect from a failure. Imagine if Zaleha Kadir decides to take this elimination as a starting point to prove to the world that chicken rendang needs no crispy chicken skin by selling nasi lemak rendang in the UK or even any parts of the world. Will she succeed? Most probably, YES!
Here are a few possibilities and lessons for business that we can look into this rendang story.

1. To be in a masterchef competition, you must be an expert at what you are doing, or at least, claim to be good at. In this case, Zaleha Kadir definitely makes the cut.
2. Based on her presentation and plating and judges' comments, I am nearly not guilty to say that the recipe was on point. Everything we need to complement a plate of nasi lemak was there - including the mouth-watering rendang. So again, this is a winning point and a strong support to which supposed to be a failed dish should Zaleha Kadir takes it to the streets of the UK to try what she actually had cooked on the day of her elimination.
3. She needs not much marketing or publicity to launch the Malaysian delicacy. By now, both Zaleha Kadir and her eliminated nasi lemak rendang are overnight superstars. Each of them speaks volume for themselves.
4. Nasi Lemak is so local to Malaysians, Singaporeans & Indonesians. Now, count how many population these countries have and how many citizens of these countries are actually in the UK. Need I say nasi lemak is a strange food abroad? Not really, at least not to Malaysians in the UK.

At the end of the day, I am not going against the decision nor that I want to look into this breaking news deeper, but what cheered me and opened my eyes was the fact how a failure had actually turned itself into a great opportunity that of which, if not seen clearly, could be missed.To Zaleha Kadir, thank you for bringing us into the eyes of the world. There is certainly a lot to look into rather than the never-will-be-crispy chicken skin after this. We look forward for you to create bigger success out of this one. Let us all yam cha with a plate of nasi lemak rendang!
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Impact of Smart Technology on Data Entry Processes

With evolving smart technologies, the entire process of rendering data entry services has become way easier. Smart technologies are now helping businesses strategically and economically by generating data from every possible source including mobile phones, industrial equipment, smart accessories and personal computers.
Data entry services are considered to be "smart" on their responsiveness with respect to the incoming data. Businesses are looking for effective ways to manage data for obtaining better value and supporting their ultimate objectives.
Smart technologies tend to engage people and various smart devices with the related business, for better processing and collection of data from designated sources. For supporting and coping with the current evolution of such technologies, processes are being constantly renewed.
There are various smart applications that enhance data analytics processes and make them even better. These include Cloud Computing, Internet of Things, Smart Data and Machine Learning.
Need of Smart Technology
Data entry services, when offered with smart technologies provide real-time data processing, thus improving business's economic growth and providing a business-friendly option with efficient data management.
When looking for a suitable smart app for your business, you should always consult a data entry outsourcing company.
Nowadays, businesses are striving for more innovative strategies while incorporating these smart apps.

• It eradicates the need of paper documents.
• It provides innovation with a customer-centered approach.
• These technologies are all industry-oriented, providing accurate results
• These are scalable and easy-to-adopt.
• They work even better with unorganized data volumes.

Collection of Data via Smart Technologies
Smart technologies assist in collecting and assembling data through:

• Intelligent Capture replacing template-based data extraction with an efficient capturing module and natural language understanding.
• Mobile Data Entry for collecting data on various mobile devices, enabling smart data entry services.
• Robotic Process Automation (RPA) providing the latest smart recognition technology for improved data processing.

Data Alteration through Smart Technologies
For better use of these technologies, data entry services and methodologies are continuously being reshaped and revised, allowing organizations to take competitive advantage, along with enhancing cost-efficiency and security of business operations.Smart technologies include Artificial Intelligence, Machine Learning, Internet of Things have now replaced manual processes that are more time-consuming, providing lesser room for human errors.
Let's talk about a few of these technologies:

• Artificial Intelligence and Machine Learning are more responsive and secure when it comes to managing any repetitive task, recognizing various patterns and enhancing the accuracy level.
• For expanding number of data sources and creating a connection between people, internet, devices and businesses, IOT (Internet of Things) is used extensively these days.
• From cloud computing services based on data entry services, businesses can derive benefit and manage the complexity of their data infrastructure.

Effect of Intelligent Technologies
Smart technologies are drastically casting a positive impact over data entry services and rendering a friendlier approach, providing benefits in the following ways:

• Better and more composed process, leading to reduction of human errors.
• It has become faster and more efficient with easy management of data in bulk and from different sources like paper forms, scanned images and much more.
• Streamlining the business operations and changing the perception of businesses to deal with data management projects.
• Increasing the potential to scale data entry processes and utilize innovative techniques.
• Enhancing the ability of businesses to manage remote projects more effectively and receive client data irrespective of network availability.

With data entry services supported by smart technologies, you can better achieve your business goals with an efficient management and processing of data.
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What Is A Website Content Strategy? How To Develop It?

A digital marketing plan is incomplete without incorporating content in it. It shares a common podium with interface design, user experience, SEO, web marketing, content development, and public relations. It basically focuses on the creation, planning, governance, and delivery of content, which not only comprises the words on the web pages but also the usage of multimedia and images. It will help in enhancing the user experience of your website.
Keys To Consider Before Developing The Content Strategy

• A complete knowledge of the website
• Content should be written for the audience to ease their web experience
• It should be plagiarism free and unique
• Channel awareness is essential
• Effective management of publication and creation

What Is The Need Of Content In A Website?

• Generate New Leads: Content Marketing helps your business in planning and preparing the reliable and cost-friendly references of the website traffic, which result in generating leads for your venture.
• Enhance Brand Awareness: The staunch source of leads and traffic from your unique content will offer you a dynamic flexibility to experiment with marketing strategies to fetch more revenue in the form of distributed content, sponsored content, and social media advertising. It will help you to attract your targeted audience and increase the brand awareness.

Guide To Develop A Unique Content Marketing Strategy

• Set Your Goal: You should have a brief idea about creating a content marketing plan, to never miss out at any point. It will help you to determine the best marketing strategy for your business.
• Know Your Targeted Audience: It is commendable for you to have deep knowledge about your targeted audience, as it will help you to develop more valuable and relevant content. Therefore, you should keep researching about the mood and demands of the users.
• Maintain A Content Management System: It is essential for you to maintain a congruous system for managing your content, as it will help you to govern all your content in just one place. CoSchedule and HubSpot are some options that offer you this facility.
• Generate Innovative Ideas: It is another step to build an evergreen content marketing plan. Writing something with unique and brainstorming ideas helps you to grab the attention of Google. You can utilize content building tools for developing new ideas such as Website Grader, Blog Topic Generator, BuzzSumo, and many more.
• Determine The Format Of Content: It is essential to define the format for which you have to write content, such as Blog posts, eBook, Infographics, Videos, Templates, and Podcasts.

If you are new to this marketing platform, then you can take the help of the experts of a relevant digital company. They will guide you through your every step of success.
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