Wednesday, September 9, 2020

First Week On Fiverr ($500 Earned)

Fiverr is a freelancing platform designed in Israel to provide users with the ability to purchase "gigs" for as little as $5.

Launched in 2010, the service has grown exponentially thanks in part to its availability to digital marketers - everyone from SEO's to Amazon FBA power sellers outsourcing menial tasks to the experts offering their services through the platform.

By 2015, stories began to emerge of service providers making substantive revenue/profit from the system, with one - SPXMAC - reporting $40,000+ revenue per month (a remarkable achievement).

With this in mind, people with genuine skills, experience and expertise to offer have been drawn to providing their services through the system, me included.

To this end, I felt it appropriate to share some of the progress I made with the platform. It's not a huge amount but might give some people insight into what works and what doesn't.

Fiverr's Online System (How It Works)

The most important thing to appreciate with Fiverr is that the provider has to create the offer for the client.

Whilst there are many other "freelancing" websites, they rely on the client putting up jobs/gigs and having providers facilitate by posting proposals. The client will then sift through the proposals and make a choice.

Due to the opposite nature of the Fiverr system, it's opened a new way in which the "freelancing" system works.

Rather than pitching for work, the service provider is essentially able to provide a number of "products" / "services" through which they're able to give buyers a more structured, systematic set of work.

For example, if you're a logo provider - you'll be selling your "logo design" service for $150 - to which buyers are able to come, ask questions and purchase.

The point is that this new model is different, and in many cases better, than the previous. It puts the entire focus onto the product/service being offered, and encourages the provider to systematize the delivery process as much as possible - allowing for even higher quality, cheaper prices and more effective service provision.

If you're looking to create effective (profitable) products/services to list on the site, the key is understanding what buyers are actually looking for, and being able to facilitate that in the most streamlined way. This is where I began with my service offering.

Products / Services To Sell

Obviously, every marketplace / platform has its winners & losers.

The most important thing I have found on the platform is that there are really "two" ways to go about listing products/services:

  1. List products / services based on your experience - if you're a graphic designer, create the likes of eBook covers, logo designs or website templates for menial fees
  2. List products / services based on market demand - as mentioned, many "digital marketers" use Fiverr as a source of inexpensive, but high quality, services for their growing online businesses
The first is likely going to take longer to bear much fruit; the latter will be much faster, but allow for less creativity in the offering.

I tend to try and blend the two - identify what's popular and put my own slant on it.

Some of the most popular listings I've found are "Amazon Product Listing Descriptions" writing services. The most successful of these is "SPXMAC" who make upwards of $30k/$40k per month.

There are presently 3 providers of this service, typically receiving between 15 to 30 orders per day for their gigs. SPXMAC is definitely the leader.

My Experience

To explain, I didn't do this under my own name; I helped a friend get set up and we shared the profits.

To do this, I started by listing a number of general services on the Fiverr system based on my friend's experience in the real world (he was involved with finance).

We began with article writing - imagining that a number of high end "finance" blogs (who relied on quality, accurate and up-to-minute content) would be willing to hire an expert who had been involved with a large number of transactions, trades with a private consortium in London and is very well versed in technology as well.

I wrote out a profile listing which explained his work in the industry, his experiences and (importantly) why he was listing his services on Fiverr.

For the last part, I explained that he was looking to expand his personal brand, and felt that writing articles for money would be the most appropriate way to do it. Rather than sending in guest posts, it would give instant precedent to whoever was making the purchase.

This seemed to go down relatively well (with a number of blog operators buying his articles and using his name/face as an "author" on their sites).

In terms of the products we offered, the first thing we tried was a "Forex" article writing service. This wasn't overly popular, as it's a very crowded market and typically works in cycles (IE when the USD/GBP currency pair drops etc).

The thing that did extremely well was "crypto" articles - which we wrote for $25 for 10. This was very low, but allowed us to gain some progress in terms of the reviews / feedback on the system.

Most people who bought the packages would just let us determine which articles to write (we wrote mostly about the current trends in the market, the importance of blockchain, etc) - and began focusing on scaling up as much as possible.

The "crypto" articles were a good run (we made $500 each in the first week) but it was unsustainable at such a low price. We both got burned out, and as such we decided to increase the pricing somewhat - which significantly curtailed the amount of interest/throughput.

Nonetheless, the feedback earned and the quality of buyers improved significantly although the frequency of purchases did diminish.

Recommendations

The biggest thing I've found with my time online has been to use your own face.

I've done a number of things in the past under pseudonyms. Some of these were legit (running the second largest Webkinz site), but the majority were simply because I didn't want people to find out what I was doing.

Whilst this was a legitimate reason to cover up my identity, the simple truth is that it prevented me growing very quickly at all. To this end, one of the key things I started to do for my friend was emphasize the importance of owning your name - ensuring that you put forward your unique experiences, ideas and expertise as the core essence of why someone should consider you.

If you do decide to get involved with Fiverr, I would suggest that it's one of the few ways you can actually "own" your name online by providing actual content. Think of it as an extension to the likes of LinkedIn or Twitter - a "social" touch point through which the "online" community is able to engage with you.

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Why It Pays to Have a Multiple Quote Website

Why it is necessary to get a reliable insurance company in today's world: there are certain straightforward trademarks of all insurance companies, through which we can distinctly differentiate between them.
  • Go through the reviews of well-reputed and creditable resources which can assure you that the insurer you are opting for works for your benefit and secured contentment.
  • Shop around for comparison because there might be companies in market providing premium policies at a dirt-cheap rate, but many a times those companies aren't legitimate. So, go through policy details and settle for that particular insurer who facilitates all coverage without cutting down the market rate to 50% but at the same time is comparatively cheaper.
  • Lastly, consider experience as the most important trait of the insurance company. Check their expertise in the field you are concerned about, and if their issue of license has a greater number of years in terms of longevity, then go for it without hesitation.

Categories of coverage: A cobweb of insurance companies is present, offering insurance for multiple categories like:

Insurance for Cars: Two things every car owner should keep in mind while selecting the insurer:

  1. While liability insurance is over-priced, the common policies are quite cheaper in comparison and some other policies are dependent upon the model of your car.
  2. Never allow lapsing of the policy you are paying for.
Insurance for Homes: The most fundamental and common homeowner insurance policies cover at least four of the following criteria:
  1. Coverage that shields your home.
  2. Coverage that protects other liabilities.
  3. Coverage that guards personal properties.
  4. Coverage for the surplus living cost one has to pay in life.
  5. Coverage for undone properties.
Insurance for Health: In this resilient economic condition that we are living in, there is one insurance policy called HDHPs or Catastrophic Health Insurance policy on which every consumer is banking for fortification in emergency situations.

Life Insurance: Points to be noted when investing in life insurance premiums:

  1. Check your financial service aids from which your family can draw.
  2. Write down a rough description of all your long-term financial requirements.
For some companies, there isn't one particular website for all the information on these categories. Hence, digging through multiple sites and reading along the lines of criteria for multi-categories of policies is tedious and difficult.

So, for all the purposes mentioned above, you need a website which contains concise and updated information on multiple insurance quotes.

The kind of information available on multiple quotes websites: The procedure for proper operation of the websites varies, but the end result remains the same, which includes the following:

  • They are equipped to present us with the perfect coverage plan according to the basic details about us and our personal requirements.
  • Easy comparison of multiple insurance quotes so that every doubt is clarified and we choose the optimum and ultimate plan for our own benefits in terms of long term protection.
  • Based on the range of rates that we have set for us, we get both variety and reliability in the form of information proffered by these websites.

Use Multi Quote Time for all the information on UK insurance companies. It gives an unbiased version of the appropriate options for you.

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How To Look Professional Online

There are billions of people who are using internet for professional purposes. It is called online reputation management. No matter what field of work you are in, online content is powerful in making and marring the image of a person. Though no specific rules define professional behavior online but it is advisable to follow some basic steps in order to look more like an expert and less like an amateur. Here is a guide to help you put your best foot forward on the Web-

The best stands out

The internet does not filter out items you don't want other people to see. If somebody key in your name into Google then it will deliver the most relevant results. So, load the web with professional content that reflects well on your name.

Maintain your reputation

Your privacy and reputation should be taken care of. This process is time consuming but try to dedicate some time to find out and remove dubious content. For e.g. If your friend an objectionable photo on Facebook, try and remove the tag yourself. Make sure, no questionable content should be available related to you on web. Though it is virtually impossible to entirely remove the content once published online but your best option is to keep negative materials from ever hitting the web at the first place.

Protect personal information

Protecting password and other vital information is of supreme importance on the web. If anyone gets access to your account, it may ruin things beyond repair. People get victims of identity theft, sometimes financial resources get stolen and other times computers are hacked. So, the password should not be easy-to-guess thing. Keep on monitoring all accounts on daily basis.

Branding is must

Maintaining online reputation is not just being safe about your data but think of your online reputation as a product that needs to be marketed continuously. Creating a business fan page on Facebook, joining professional sites like LinkedIn, writing a blog are some of the effective ways to manage your professional presence. It will be great if colleagues and clients review your services or goods. Honest reviews are powerful. Never forget smart web surfers can quickly spot fake reviews. Try to be consistent with messages and profiles. While writing content, make sure you use the same logos, slogan and even fonts. When anybody offers criticism, respond amicably and figure out the solution to solve the problem.

Cash your expertise

It is important to be online to pump up your reputation in unlimited ways. There is no better way to present yourself as a well-rounded, trustworthy professional than blogging about a topic that interest you. This initiative will help you establish as an expert on a relevant subject. Even you are not among world's top experts but putting a thought and value into online content is always appreciated.

The internet memory is accurate

Internet never forgets. If you put write anything online, it is there forever. So be cautious and vigilant what you are feeding it. Not everyone is happy with the internet's long memory but your vigilance is your best protection.

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6 Easy Ways To Improve The Credibility Of Your Website

Website credibility is a key factor that no small business owner can realistically afford to ignore as it affects sales and customer engagement.

Without a reliable, credible website your ability to:

  • Maximise your sales.
  • Effectively interact with your customers.
  • Communicate your value to prospective customers,
becomes difficult and limited.

Think about your own experiences shopping online. What are some of the key reasons you have abandoned an online shopping cart?

  • The website payment gateway wasn't secure.
  • Postage or shipping charges where not disclosed till near the end of the transaction and were too expensive.
  • No physical address that you could easily find on the website.
  • Customer service phone numbers and email addresses where difficult to find.
  • The website 'returns policy' was non existent or difficult to find.
  • The above are just a few reasons why web visitors might abandon a shopping cart. If a prospective customer doesn't think that they are dealing with a professional, trustworthy, service provider, the chances are they won't complete the online transaction.
Here are some easy to implement changes that can help improve the credibility of your website.

How to boost your website credibility

1. Easy to access customer service

Make sure it's easy for people to get in touch with you via your website. Remember customers like to have customer support options. For example:

  • Phone support
  • Email support
  • Live web chat
Making it easy for customers to get in touch with you means they can quickly ask a question about your product or service. This makes it more likely that they will make a purchase as it helps them to feel more secure knowing they can easily get in touch, if they have a problem.

2. Include your contact details

Put your contact details on your website. Sounds simple right? You would be surprised how many websites don't! At a minimum you should include your phone, email, and a physical address even if it is a PO Box. Often when we can't find contact information on a website we immediately wonder whether they are hiding something or why are they withholding this information.

Links to social media platforms such as Facebook, LinkedIn, YouTube or Instagram are also helpful in building credibility as they show that the business is trading and promoting itself on several platforms.

3. Reviews and customer testimonials

Google reviews, Facebook reviews and customer testimonials all help to create an increased level of social proof. This helps build credibility for your brand and your website. If you haven't added these social icons to your website I suggest you do.

4. Logos and security badges

Are you an accredited service provider? Do you have a CPA qualification or perhaps another well recognised qualification? If so, make sure you add these logos to your website. Including logos of well known institutes or industry bodies can help boost the credibility of your website.

If you run a product based business and sell online, security badges can be very useful too. If customers know that their online transactions are going to be secure they are more likely to provide their credit card details.

5. Articles and press

Don't underestimate the power of print media. Articles, editorials or mentions in the press are another great way to build your brand and create online credibility. Add these articles or add a link to them on your website. If there are some great images used in the article, share these on your website too, which again helps to build the profile of your business.

6. About Us page

An informative "About Us" page listing credentials and experience is also a great way to boost credibility. After the "Home page" the "About us" page on a website is one of the most visited pages. Therefore, if yours could do with an update, go for it.

Take Action - most are easy to implement

Most of all, many of the suggestions above are easy to implement so take a moment to review your website and evaluate if there are any opportunities to improve it.

Remember with the right knowledge and a can-do attitude, you can make the changes needed to help grow your business. If you are not sure what to do or need some help consider seeking assistance from a qualified marketing consultant.

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Webinars - A Guide to Creating The Perfect Webinars

With the ever-increasing technology in today's world, the demand for high speed information is at an all-time high, and along with this, the modes of information delivery are also increasing a lot more. With this increase has come a powerful new medium known as Webinars. The term for a Webinar is a "Web Seminar", which a live-streamed video conference that can be used for businesses and their employees over long distances, which can also be used for online video interviews and related services. Businesses that use this tool can boost productivity and efficiency, as it can cut down travel time and costs and allow issues and tasks to be solved quickly. In this guide, we will explain exactly what needs to be used to make a webinar work correctly, allowing you to break out into the crowd.

As stated above, a webinar is a tool used for live conferencing. This is not just limited to business meetings, but can also extend to business interviews, school and college interviews, marketing a product and even general Q&A's. However, using this tool can prove to be difficult for those who have no general idea where to start from, and with little to no experience, things could lead to be sloppy and unappealing for viewers which can lower traffic and interest. In order to make sure the experience is a pleasurable one, you will need to know a number of things that will help you expand your knowledge in the field of webinars. In this entry, we will be focusing on a specific aspect of webinars, which is marketing a product, item, or service to a particular audience or demographic.

As a first, arguably the most important aspect of hosting a Webinar is the equipment being used. It should be obvious, but a lot of people will quickly lose interest if the video quality is poor, as viewers will not want to spend their time trying to figure out what exactly it is they're looking at, quickly prompting them to be annoyed. The next item that may lead them to be just as disgruntled is the general audio quality. If the audio is choppy and inaudible, it will most likely render them unable to hear the opposing party, causing issues and possibly resulting in miscommunication. These issues can usually be resolved by simply acquiring a faster internet connection, as these can be the result of poor connection between both ends. However, if the issue still persists after this, it is more often than not a result of low-quality equipment, and it may be wise to invest in an external microphone and a High Definition camera.

Next, maintain a connection. When it comes to creating webinars, you are constantly competing for someone's attention. This is why it's important to make sure your content is both relevant to what the viewer is looking for, and just as important to make the webinars fun and entertaining as to make sure you keep the potential customer hooked in. On average, a general video viewers attention span only lasts ten minutes in, however with marketing webinars, it is an even smaller window. On average, you have only ten seconds hook in a viewer's attention and maintain it, as more often than not, if this attention is not held they will simply move on to the next appealing product that is being offered. This first ten seconds is crucial and critical. Start out with a relevant and relate-able joke, as a humorous tone will help draw in a viewer.

Finally, learn to keep it real. As stated in the previous entry, it can pay off to maintain a connection and relate with your viewers. This is to make sure you can hook in as much potential customers as possible. The more viewers there are, the more attention your webinars will draw, in turn, bringing even more viewers and creating an upward spiral of success. A good way to do this is being your webinars by introducing yourself with a real life story that will help our viewers to relate to you. By doing this, it shows that you are also a real and relate-able person, prompting viewers to be even more interested in your offers. You can also use the advantage of analytics as a tool. By inputting real life statistics into your webinars, this shows your viewers that you aren't simply trying to sell than item, but you are showing them a crowd of other customers that also believe they need this item. This can trigger a response in your viewers that lead them to be even more interested.

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How To Start An Online Business - The Secret Is "Service"

If you're looking to cultivate any sort of business endeavour - online or otherwise - the most important thing that I have found is the role of SERVICE in what you're doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails - it lies at the CORE of what determines whether a business venture will become successful or not.

Putting this into perspective, if you consider what a "business" actually "does" - we've witnessed a stark shift from a "production" to a "service" based model over the past 15 years.

Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to "be productive" in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).

The key - as opposed to historic production - is that it's no longer the case that having "production capacity" is a major deal... almost everybody has access to that.

What people don't have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it's something they'll consider using.

The point is that if you're looking to "get into" business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service - applied using either your own products/tools, or someone else's - is the real secret behind why some companies "always" seem to grow, whilst the majority struggle.

This tutorial aims to explain how it works, and what to do if you're looking to get involved in the world of enterprise.

Service Makes The World Go Round (Literally)

Most people get involved with "business" because they have an idea they wish to pursue.

Perhaps they wanted to create their own clothing line, have some sort of "lifestyle" business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) - the hallmark of "failed" businesses typically starts with someone's wistful desire to "work for themselves".

This is a lie. People don't care that you started a "business" and all the stories you read about a 12-year-old CEO who's onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.

The simple reality is that the MAJORITY of people are only moved by necessity. How "necessary" they deem a product to be to their life is how much value they'll attribute to it (and thus a price).

The way to ensure that YOUR products are bought is to create a necessity for its usage. Don't even think about "selling" it - [most] people aren't stupid; they'll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery... and the same principle exists in every other business. People pay you in direct proportion to how much you actually "give a damn" about what you're doing.

The most important thing is to realize is that "service" sits at the CORE of what makes people interested in a company.

It's not their "products" or even their "staff" - it's what they DO on a daily basis which drives RESULTS. This "activity" is what the market recognizes - and is ultimately attracted to.

Think about it.

  • Apple don't "manufacture" their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do "manufacture" their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company - no one is able to store and send out as many parcels as effectively as them.
If you want to get into "business", come up with a RESULT that you can provide to a market.
  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid
If you're looking to "start" a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the "best sellers" section of any marketplace).

This gives you a direct indication of *exactly* what they have a budget for (what they're willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) - giving you the ability to start attracting clients by virtue of how effective you are at providing said results.

The BIGGEST issue I've seen is leading with a product, or even "solution". I hear it all the time - "what problem does your business solve"... hardly anyone buying a product actually thinks they have a "problem". Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or - as Gary Halbert said - "your marketing should make their pupils dilate".

Think about it like this - which would you rather do business with: "The World's LARGEST Social Media Agency" or "The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back ". Whilst the former works for established businesses, the latter works for ANY business - especially new ones.

Notice how you're not actually selling anything about the "process" of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of "social media" is followers. For SEO, it's #1 Google ranks and for "programming", it's to create a "RECURRING SAAS BUSINESS".

Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it... as long as it's legit.

This is why some companies "always" seem to win - their "service" is based around the provision of particular RESULTS. They ignore (outsource) everything else.

If Starting A Business, It "Pays" To Focus On Service

In conclusion, if you're looking at "starting" a business - the key is to forget yourself and focus entirely on the underlying results you can provide to the client.

If you don't have the skills to provide said results, you need to get to work building them up (which can be done on the job).

Think about every transaction from the perspective of what you can add to the engagement. Don't be afraid to "give away the family silver" (in terms of "secrets") - 99% won't compete with you, and the one guy who will rip you off will jump onto the next fad he finds.

The key thing you need to do from an enterprise perspective is to identify the various "services" which you're either able - or capable of - providing for anyone with the right budget.

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10 Tricks That Will Change the Way You Search on Google

Google is the most popular search engine in the world. However, did you know that there are special characters and words that you can include in your search to get even better results? Try following tricks on your next Google search to get more accurate results.

01. Use quotes ("") to search for an exact word or phrase
If you put your search terms inside of double-quotes, Google renders only the pages with that exact phrase which you put inside the quotes. For example, if you search for "ancient city of Polonnaruwa", Google search results includes only the pages with the phrase ancient city of Polonnaruwa.

Alternatively, if you are beginner you can use this method to check your writings by searching parts of your sentences on Google. If the Google search yields some results you get some idea about your writing.

02. Search for wildcards or unknown words (use * within the quotes)
You can use asterisks (*) within the quotes to specify variables or unknown words. Google will find the pages with results that have some words in the pace of asterisks.

This useful if you are trying to find specific phrases but do not remember the certain words in it. You can replace words that you do not remember with asterisks and Google will find the missing words.

Also, you can improve your writing skills by studying the use of words in sentences by searching them on the Google with the combination of asterisks and quotes.

03. Use the minus sign (-) to exclude results containing specific keyword
If you want to exclude results containing specific keywords, you can add minus sign (-) in front of keywords. For example, if you want to search for "what is internet" and you do not want results with "Wikipedia", you can search;
what is internet -Wikipedia

04. Search within a specific website
If you want to search something on a specific site, put "site:" in front of the site or domain. for example, you can search;

"ancient city of Polonnaruwa" site:slplaces.com

05. Limit the time period
With Google search, you can specify the expected time period for your search results. After you run the search, click "tools" (below the search bar) and a new menu will appear below. Select/ define the appropriate time period from the "Any Time" drop-down menu.

06. Search for file types
If you want to search for a specific filetype, add it to the end of the search with "filetype:" command. For example, if you want to search for "excel for beginners" and you want to have results with PDF; you can search;

"excel for beginners" filetype:PDF

07. Search for related sites
You can search for sites similar to sites by putting "related:" in front of the domain you already know. For example; you can search for sites similar to "tripadvisor.com" as below;

related:tripadvisor.com

08. Translate words and phrases into different languages
You can use Google search to translate words and phrases into different languages. For example, you can translate the word "wildcard" to Sinhala by searching as below;

translate wildcard to Sinhala

09. Unit and currency conversions
You can use Google search for units and currency conversions. For example; search term 15USD to LKR will convert 15USD into Sri Lankan Rupees. To convert 15ft into meters, use 15ft to m.

10. Search in titles
If you put "intitle:" in front of your search query, Google render pages with the title which include the word placed right after the "intitle:".

If you use "allintitle:", Google render the pages with all the words put after it.

For example;

intitle:WordPress CMS render pages with term "WordPress" in the titles

allintitle:WordPress CMS render pages with both terms "WordPress" and "CMS" in the titles

Thank you for reading all the way to the end!

Please share this with your friends if you think they might benefit from this article too.

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