How Technology Advancements Has Its Impact on Us

The advancement of new technology has been taking place since the beginning of human history. From the invention of items like the spear and knives made out of rocks and sticks to aid in the capturing and killing of animals for food, to items like the first printing press and the computer. The question: are the impacts positive or negative?

Technology is a word used to collectively describe or portray the advancements, abilities,creations, undertakings, views, and knowledge of a singular group of persons: we as human-kind. The advancement in technology has been exceptionally fast in the 20th and 21st century. With electronic technology and machines being produced and improved all the time, it was very likely that along with the positive aspects of these new advancements, people would also consider the negative aspects and look to criticize new technology.

A Positive Side

As the old age states "NECESSITY IS THE MOTHER OF INVENTION" i.e. necessities tend to spawn inventions and each invention is annexed with the need of betterment and transmogrification. Newer and newer advances are happening by the day. Technological change is in large part responsible for many of the secular trends in such basic parameters of the human condition as the size of the world population, life expectancy, education levels, material standards of living,and the nature of work, communication, health care, war, and the effects of human activities on the natural environment.

Other aspects of society and our individual lives are also influenced by technology in many direct and indirect ways, including governance,entertainment, human relationships, and our views on morality, mind, matter, and our own human nature. Needless to add that these advancements also invigorate economic development as the effective use of technology reduces the material production cost and the overhead charges which generate savings in the economy and thus lead to national development.

And the Negative Side

Problems and potentials often go hand in hand; Society has become more and more dependent on technology. So much so that we sometimes lack the willingness to think before we act. We become impatient if it takes more than a few seconds to download a copy of the morning news paper. We expect immediate responses to our email, and we expect someone to answer their cell phone whenever and wherever we call.

Technology is making us so bust that we can can't even find time to spend with our closed one's. it would be surprising to know that people are in contact through chat and online messaging though they are in same city because they think its more faster and effective but they are forgetting that meeting personally can never replace online chatting.

"technology in sum, is both friend and enemy"

Neil Postman, author of the book called Technopoly, writes that 'technology in sum, is both friend and enemy'. He can see the benefits and how technology can be seen as a friend to humanity that 'it makes life easier, cleaner and longer'. He can accept it does humanity good. It's almost a positive claim based on technology like medical advancements such as x-ray devices and medical drugs that help to lengthen life and help humanity. This is a very positive aspect of the advancement because we can improve health and lengthen our lives. But these medical advancements are mainly produced by companies, who then choose to monetize the advancement. Moral responsibility is weakened by this greed for money; they have lost the objective in saving lives or making people healthy again. They are only creating advancements in technology in order to make a lot of money.

Neil Postman also sees technology as undermining human processes as well. That technology creates 'a culture without moral foundation' and undermines social relations between humans. This can currently be seen with the argument over social networking sites on the internet. It was created for people to communicate and network, yet some people use it as their only form of communication with other people. This doesn't necessarily help their social skills in the real and outside world away from the internet. People can become addicted and reliant on this technology and use it as their main form for creating social relations. It makes things like understanding facial expressions and body language hard to grasp.

Conclusion

If technological advancements are put in the best uses, it further inspires the development in related and non-related areas but at the same time its negative use can create havoc in the humanity or the world. Technology has, and will, change the moral fabric of humanity; it is up to the present generation to heed this warning and not allow such societal travesties of immense proportions ever to occur again Technological Advancements will continue to advance rapidly as we move into the next millennium. What is important is to ensure that these advances benefit humanity as a whole...

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Where Do You Go to Get PCI Compliant?

PCI, also known as PCI DSS which stands for Payment Card Industry Data Security Standard, is an industry that runs the standards and the measures of security of businesses that transmit, store, process, and accept credit card information. Organizations that are PCI Compliant don't get much data breaches, which lead to exposure of cardholder data. If you own a business and it deals with credit card payments then you are required to meet the PCI DSS standards. You can become PCI compliant by asking your card brand to lead you through the process.

The PCI Security Standards Council is a group that studies the uprising PCI security issues and hence develops programs and standards to get hold of the reliability of payment card system.

Categories of PCI compliance

PCI Compliance is divided into six main categories:

· Access Control
· Data Protection
· Monitoring
· Secure Network
· Security Policy
· Vulnerability Management

Access Control

Put Access Control into practice. Limit the password access to your system, every employee should only have access to the password he needs for his job only. Explain them that it is best for both customers and employees. If your business gets breached then investigating the matter will be easy due to restricted access to network.

Data Protection

Keep the data protected and save the physical records of customer and cardholder information, either by a physical lock and key or a card system. If your business includes manual processing of credit card then limit the access to receipts and slips by locking up them safely. If the data is stored in your network then it should be encoded and kept behind the company's firewall.

Monitoring

Monitor your network by providing each terminal and user a unique ID number. This way in times of a breach IT professionals will find it easy to know from where the attack took place.

Secure Network

Create a secure network by keeping your firewalls updated and working. Under no circumstances let your firewalls go down and don't give employees permission to disable firewalls for any reason.

Security Policy

Make a security policy by changing the passwords every now and then. As soon as the passwords are given by vendor change them immediately. Apply same password change policy on your employees. Change your passwords on a regular basis as instructed by the vendor.

Vulnerability Management Program

Develop a vulnerability management program by keeping your system protected with the correct anti-virus software. Also prohibit the addition of software like games that might compromise the system.

Penalties for PCI DSS Violations

It is better to understand that what might happen if PCI DSS requirements are violated. A business that is not PCI Compliant is most likely to pay fines, sanction and is likely to end up losing his rights from processing credit card information. If being non compliant results in data loss; then the business is likely to pay higher fines and some additional huge fines from the credit card brands and banks. Businesses not being PCI Compliant might subject to lawsuits and governmental actions for not being able to protect customer data.

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Craze Of On-Demand Apps: It's Booming And Is Here To Stay

Mobile applications development companies have been well answering to the call of on-demand economy and sweating it out to build apps that will get services to the doorsteps of consumers. When in need of a car to ride away or a maid to take care of their homes, people today can just go through their mobile screens, open an app and hire the same. While the on-demand economy will thrive because it is making daily lives of people more resourceful by providing them great convenience, there are multiple business sectors that are leveraging the idea of on-demand apps.

Let's discuss some of the prominent business areas where on-demand services app is playing its part well and generating new revenue streams for the entrepreneurs.

#1 Local services

The story of on-demand services started out when some local shops or food stores started delivering their products on the doorsteps of consumers staying with a proximate range. App has been the medium for customers to view their products and place orders.

Following the trend, many big and small food-centres, grocery stores, clothing and retail outlets started out with their own on-demand deliveries. Major triggers for the customers to use their apps are the comfort of shopping from home, bit cheaper prices, can search over a range of products, and can even shop from the stores which are not at a convenient location.

#2 Personal Utility services

Use of on-demand apps also shore up tremendously in the realm of personal utility and healthcare services. Apps in these segment include services of stylists, fitness trainers, therapists, body spa, tailoring and so forth. While to avail any of these, people earlier have to either walk into the services centres or call beforehand to get appointments, with apps they are now getting all personal and healthcare treatment at their homes.

With easy-to-use apps, people can now view the types of services offered, hire an executive and get themselves served. Even payments are going cashless with such apps, as customers have the option to make in-app payments using credit/debit cards.

#3 Transportation

There's no stopping to the evolution of on-demand services in travel and transportation. Perhaps the fastest growing type of apps business, 'private cars on hire' is the recent buzz of all metropolitan towns and cities. Also available with facilities of pool or shuttle, on-demand cab services are gradually overshadowing the conventional taxis, available less and from the stands. Contrary to this, people can now hire a cab right from their present location. They get to see the cabs available in their proximity via the app and tap on 'hire' to get themselves picked up.

#4 Homecare Services

There's more of the on-demand apps! Apart from personal care, they are now available for different household services including laundry, home cleaners, cooks, electricians, plumbers, babysitters, pet sitters, etc. So, instead of searching for services providers from different sources and approaching them personally, they can use apps. They are performing the role of a middle-man between the homemakers and the services centers. Furthermore, with such an app, service providers can now tap profits from the distant markets apart from the locals.

To cut it short, on-demand mobile applications development is booming fast. Even before companies can realise what an on-demand app can do to their business, consumers are getting crazy over the trend. And, why not? Those apps are like mini-guide in their pockets, helping them get what they want in minutes. Soon a time may come when people won't venture out of their homes to look for a service or product.

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Website Value Appraisal: How to Evaluate Your Website's Value

Although there are many tools for calculating a website's worth online, they may not always be accurate. It is for this reason that you ought to understand how to evaluate the value of your website. For example, some of these websites use only income gained from Google AdSense. This is wrong because numerous websites have many other income streams other than Google AdSense. Secondly, income from Google AdSense cannot be considered the standard of measuring ad income since it's actually very low.

Another factor that has been wrongly used to measure the value of a website is Alexa ranking. Although this is a widely used measure, it is mainly based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Secondly, a high number of visitors to any given site does not necessarily equate to a high income. Income is mainly based on the business model that any site employs.

Accurate Methods of Determining a Website's Value

Although these methods may appear tedious, they are the best approach in determining how much a website is worth. Another factor to bear in mind is that only a website's owner can accurately calculate its worth. This is because only he or she has custody of the website's data.

1. Amount of Revenue Generated

There are numerous ways to monetize a website. The most common include:

• Offering ad space - examples include AdSense, Infolinks, and affiliates.
• Product sales - examples include eBooks, brand caps, and T-shirts.
• Subscription based payments - examples include online courses and membership based resources.

A website that has these, or any other way of generating income can be valued based on the amount of money it generates daily, monthly, or yearly.

2. The Age of a Website

This offers additional value to a website because search engines, especially Google place more value on it. This is based on a number of parameters including:

• Brand recognition - the older a site is, the higher the possibility that it has grown into a known brand.
• Number of backlinks - older websites have more backlinks that newer ones meaning higher traffic.
• Trust - People will definitely place more trust in an older website than one that has just been created.

Although there may not be a definite monetary value, age places an older website at a higher value.

3. Domain Name

The factor you should consider here is the market potential of the domain name. A domain name can determine a brand's competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher potential income.

4. SEO Analysis

Websites vary greatly in terms of the way SEO has been applied. A site that has high quality SEO is definitely more visible than one that doesn't. As such, it will be of higher value.

5. Web Content

There are websites that automatically attract numerous visitors, including unique pageviews due to the quality and the value of their content. One such example is a news site that is well written and has new content every day. Others are educational sites. Such sites will bear higher values owing to the value of their content. This is also an indicator of the amount of work that has been put into building the site.

6. A Website's Assets

These are all the additional features that a website has in addition to the basic structure. These can include:

• An advanced theme
• An email list
• Professional type plugins
• A premium domain name

7. Traffic

A website that attracts a high amount of traffic has a higher potential of business than one that doesn't. The higher the traffic, the higher the market value.

Top 5 Free Website Worth Calculators

The tools listed below are some of the best free tools for checking a website's worth, based on the parameters they use.

1. Website Value

Website Value is free website value calculator that helps rank and estimate the value of your website using Alexa and Google rankings. Plus, it is able to estimate how much daily ad revenue your website brings in.

2. Website Outlook

This site evaluates the worth of a website based on Alexa Ranking, Dmoz listing, revenue from ads, daily page views, and so on. It is popular because it also offers suggestions on how to further improve the value of your site.

3. Your Website Value

The Your Website Value team brings 18 years of experience to help you appraise the worth of your website. It shows your web traffic graphically and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.

4. Website Value Calculator

Values not only scores your website but also gives you the name and value of the top websites online so you'd have an idea of how your site compares to more famous names like Google or Twitter.

5. Site Price

This is a free tool that uses an assortment of factors to calculate the worth of a given website. Its key pricing parameters include:

• Number of daily visitors
• Backlinks available
• Visibility within search engines

BiggieTips - Tips and Tricks for your daily life ( http://www.biggietips.com )

We are dedicated to BIG TIPS to help you get things done more efficiently. You will master how to do everything in a bigger way and live smarter. Topics include Home, Health, Lifestyle, Travel, Technology, Entertainment, Business and Video.

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The Importance of Knowing and Following All YouTube Rules

As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.

In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.

If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!

In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.

If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.

Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.

YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not. Simply a few of the guidelines imposed on YouTube are detailed listed below.

1. You should only have one email address linked with your account.
2. You should certainly not post duplicate content.
3. You should always make your videos applicable to its title & keywords.
4. You should not ever purchase views.
5. You should certainly not ever use software to add ratings, comments, or friends automatically.
6. You should not use irrelevant keywords
7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.

8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.

So these are all some common stipulations you should keep in mind before publishing any video in YouTube.

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Is Google Duplex the Reason Why Siri Is Crying Herself to Sleep?

Artificial Intelligence comes home.

Google Duplex is an extension of Google Assistant that connects users to businesses as unveiled by Sundar Pichai during Google I/O conference early May 2018. It can make phone calls to real humans. Many of us have been using the Google assistant for some time now and are excited by the freedom and power it brings along.

Deep recurring neural network that makes use of Wavenet natural speech synthesis technology including lip sounds and breathing allow these realistic conversations.

Google Duplex has been launched as a simple 'booking system' that books appointments on your behalf with real people. The conversations could be straight forward or complex as demonstrated in the conference.

It not only understands context and nuances but also responds like a human with pauses and filler words - "mm-mms" and "aha-s".

Sometimes these words give time to computers for processing and at other times they just mimic real humans. It not only nails accents as well, but also handles interruptions, elaborates and responds to audio issues. Deceitful? Well maybe. Some people are raising concerns on ethical grounds but that's a discussion for another day.

Does it pass the Turing test?

The Turing test, developed by Alan Turing in 1950, is a test of a machine's ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human. Turing proposed that a human evaluator would judge natural language conversations between a human and a machine designed to generate human-like responses. The Turing test was originally meant only for text conversations, but Google Duplex has taken it to another level passing it for voice.

In the domain of making appointments, it passes the Turing test.

The scope as stated by Google is currently limited to bookings or enquiring about opening hours and cannot hold real conversations. But we feel it is the tip of the iceberg.

There's more... Here's why.

Google DeepMind's AlphaGo beat Lee Sedol the world master of the ancient and complex Chinese board game "Go" entirely by playing against itself. It achieved this feat by a self-learning technique known as 'reinforcement learning' with no tactical guidance and studying from moves of human experts.

So, Google, in principle, has the know how to further develop Duplex to a much more complex level cutting across accents, contexts and languages and is far more capable than portrayed; so, where does this leave the telemarketers and call centre industry?

In conclusion, it is an incredible technical achievement and super cool seamless implementation of AI in the real world. It is really exciting because we are at the brink of a brand-new era where AI, neural networks, machine learning, pattern recognition merge, opening doors to possibilities beyond imagination.

Before we leave, consider this scenario...

Wife: OK Google. Can you tell me where my husband was last night?

Google: mmm... Sure. I reserved a table for two for him at Michelin star restaurant Le Bernardin in New York. He also purchased a diamond bracelet from Tiffany and paid by MasterCard.

His GPS positioning also confirms that he was there till 1 am. I also heard him invite his friend, Clara, for a nightcap.

Shall I book an appoint with your family lawyer?

OK!! you can take a sigh of relief for now and prepare for the future as it may take a while for commercial roll-out for wide range of users. It has concerns and pitfalls, but one cannot ignore the fact the AI is going to be a part of our day-to-day lives soon, real soon.

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How to Create High-Impact Content in the Age of Distraction

We've got competition. It's called the Internet. And it's changing the way people read - or don't read - our content. It's more difficult than ever to create content with impact for audiences suffering information overload.

Here's the backstory: Clickbait may have been around for over a century (at least according to this take), but its new supercharged identity is entirely Internet-enabled. The minute someone figured out that loads of clicks meant greater online ad revenue, getting traffic became a key priority - outweighing telling the truth, delivering meaningful insight, or adding any sort of value.

Clickbait works by pandering to our worst impulses: immediate gratification with very little work. We compulsively click headlines like "Don't ever eat this one food" despite rationally knowing the actual piece will be sensationalism at best and completely off-topic at worst.

And the worst bit is we're all in this together.

As Derek Thompson writes in The Atlantic,

"Media companies are desperately trying to get your attention and the headline tropes you see the most tend to be the headlines readers click the most. We are all in this together, one perpetual spin cycle of perfect responses, all-explaining graphs, and amazing truths, and you know exactly what's going to happen next."

As writers, clickbait makes our job very difficult by spamming the playing field till people have useless content seeping out of their pores. In such a milieu, it's incredibly difficult to write high-impact content that's also ethical and adds value. But there are ways to do it.

Know Your Audience

Don't write general stuff that tries to appeal to the widest possible audience. Instead, write for specific audiences. Who are they? Where are they? What unites them? And, most importantly - what do they want to read? Once you have an audience in mind, try and understand what their pain points are. A pain point is basically something your audience is searching for a solution to. Once you know what answers people want, you can serve up relevant content that people actually read.

Take this very site, for example. It's not meant for everyone between the ages of three and three hundred. It's not meant for zookeepers and race car drivers alike. Rather, it's a place for writers to talk about writing, and the challenges associated with the creative process. Content that talks about writing, and offers value to writers, will do well here.

Go Very Specific

Ever put in the first word of a search in Google and read what comes up on the autocomplete? That alone tells you that a) people are wonderful, diverse beings who often ask Google rather weird things and b) many search queries are very, very specific.

So, what if you wrote something about a very specific topic that people were searching for?

Here's an example: There are a million people running gardening blogs writing about bougainvillea. If you write a generic piece about that lovely plant, your article will be utterly lost in the crevices of the Internet, drowned out by thousands of others.

But if you wrote a specific remedy that protects bougainvillea against a specific blighting fungus, you'll get a loyal coterie of gardeners battling that problem to hang onto your every word. What's more, they'll come back and read other gardening articles, too.

Going very specific also works well with Google rankings - meaning your content shows up higher, and attracts more eyeballs.

Give People What They can Handle

Readers want different things. Some are really time-poor, and only want to skim-read. Others want a bit more. And still others want an in-depth analysis. The best way to create impact is to give all these readers exactly what they want.

How? By using the handy bite, snack and meal approach. It's a food metaphor where your menu (or article) has dishes that satisfy all levels of hunger, leaving the choice up to the customer (or reader).

• The Bite

Just a taste. For the readers who just want the bottom line and fast, summarize

everything you're saying in a heading and blurb carrying your key message.

• The Snack

A little light something. For readers that have a little more time but are unlikely to throw themselves into an article the length of "War and Peace," create a paragraph with your main talking points.

• The Meal

A main course for readers with an appetite. Offer up a full and hearty meal to those hungry for your words, going into a bit of detail, offering supporting evidence and adding as much value as you can. But remember, keep things simple, because simplicity in writing often creates better impact.

Just as a restaurant menu carries all these options together, so must your content have all three options in the same place - with a heading and blurb on top, the main argument presented in-depth, and a little summary at the end. Then, let the reader choose.

Creating high impact may not be the easiest thing in the world, given the cacophony our readers are surrounded by. But, it can be done. Happy writing!

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