Tuesday, November 21, 2017

The 3 Words That Will Change Your Online Business (and The Simple Tweak That Changed Mine)

What if you could have a simple, 3 word meta strategy that informs every piece of content you write? Every piece of copy you craft and every idea you consider? With so much competition in just about every niche, market or industry you'll find yourself these days... what separates those that are truly doing great work, from others who are just eeking by?
To my mind, it's the value system you bring to your work and the mission or manifesto that is embedded in your ideas.
When I look at my own experience as an online entrepreneur, that simple 3 word mandate changed my business.

Make people better.
Rather than trying to focus on gimmicks or gadets or trying to write convincing copy to persuade people to buy my "stuff", that simple overarching ethos, infused into every aspect of my entrepreneurial ambition, was, and remains, liberating.
If you look at every encounter, every visitor, every fan, friend, follower, client or customer as an opportunity to improve someone in an area you have genuine experience or expertise, it's impossible NOT to succeed.
People will seek you out. They will feel differently after being exposed to your ideas, your ethos and your approach. And even if you don't have any incredible insights or ideas that are unique to you, or all that innovative, just the idea that you are driven by something passionate and pure will make you stand out. (and often stand alone)
I want to share with you the simple tweak that has been most revolutionary in my own business. Especially when this idea has been integrated into the 3 word mandate above.
(it's also 3 words, but that's purely coincidental:-)
Teach 1 thing. Focus on fixing one hyper specific problem your audience feels with every piece of content, or communication you create.
Stay ferociously focused on fixing ONE problem. Simple fixes and Tiny wins. This is the way that your audience comes away from their experience with you BETTER than how they were coming in.
Here is a short exercise you can try:
Write down all of the areas you have experience, expertise and passion that could help others "win" where they are losing right now. It could be in any niche, any market or any industry.
If your prospective clients knew or did what you DO, how much better would they become?
Then simply teach that one thing, for that one problem. Put it into a checklist a blog post, a course or curriculum or create a simple service around that one thing.
Make people better. Start small, then scale. It really IS that easy, I promise!
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Want to Make $100K a Year Doing What You Love? The 5 Questions That Will Change Your Life

Who else is sick and tired of chasing dreams that seem perpetually out of reach? Do you jump from thing to thing... guru to guru and gimmick to gimmick in pursuit of passion, purpose and profit? If you are like most of the people I speak to, the truth is, you have a firm foundation and a strong sense of what you'd LOVE to do, but the overwhelming urge to seek out shortcuts, or shiny secrets knocks you off the path.
Here is the 1 simple truth that I've learned doing this work, every day for 10 years plus.
Each of us has a unique gift that is begging to be shared with the world. Each of us is strong, and powerful and passionate in areas that naturally bring value to others. And yet, even with this truth being eminently obvious to all, the vast majority of us spend our time trying to build a blog, a brand, a business and a bank account around ideas that have very little to do with these natural strengths.
Here is what I want you to do. Ask yourself these 5 simple questions. Write down your answers on a sheet of paper and carry it around with you for 3 days. Don't type it out... and don't stress about it. Just look at the questions, and write out the answers in the most natural, honest and organic way possible.
1 - Who are You?
2 - What do you do?
3 - Who do you do it for?
4 - What do they need?
5 - How do their lives change, when you do what you do BEST for them?
A quick confession:
These aren't my questions. The first time I saw a version of this little exercise, I was at a life purpose business building seminar about a decade ago, and I was the type of person who would roll my eyes at these sorts of exercises. (the exercise was a little bit different than the one I outlined above, but close enough to get credit)
But I did it and I re-read my own answers a bunch of times over that weekend. IT was truly transformative for me. I realized that much of what I had been building and developing in my own business had very little to do with my true "inner" identify and what I really wanted to contribute to my clients, customers, and community.
So how do you earn $100K a year once you have your inner "A-ha" moment?
The truth is, you need to identify your ideal audience of high value clients and customers who will benefit in big ways from the value you offer.
The fastest way? Create 1 high dollar coaching service that costs about $5K for 12 months of your experience and expertise, and strive to get 20 clients per year.
You can also create many different types of content, courses, curriculums, books, products and programs and reach the same goal as well. I just find that it's much easier, when you LOVE what you do, to charge what you're worth, simplify, stick to ONE core thing and seek out the super small subset of people in any niche, market or industry who are willing and able to pay you for your genius, and feel lucky to do so!
http://www.fbioyf.unr.edu.ar/evirtual/blog/index.php?userid=54631
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Tuesday, November 7, 2017

6 Simple, But Powerful Ways to Make People See You As an Expert in Online Business

Over 3 billion people are on the internet worldwide, searching for something: the best answers, the best solution, guides, prices, etc.
You work hard every day in front of your computer screen to get their attention. You pay for ads and practice every SEO technique in the book. You spend even more hours promoting your page on the social media. And at last they begin to pay your website a visit.
But when they arrive and see what you have to offer, they are filled with doubt and begin to question your authority and expertise.
Believe it or not, more and more people will judge you based on what appears online about you.
Once you are perceived as an expert online, your value rises instantly. Google takes notice also and begins to honour you with high ranking for your website and profile in their search results.
Your income will also increase as your reputation increases. You will get more clients, people will step over each other to be the first to grab your product and services.
In the midst of the large number of online professionals and sources of information, if you own a website or blog and you seriously care about what impression your audience and potential employers and clients might have about you online, you might want to check out these strategies.
1. Put a spot light on your remarkable milestones and endorsements:
This action automatically stamps a huge mark of endorsement and authenticity on your brand. It dispels doubts instantly and assures them you are up to the task as it regards online businesses and deals.
Just above the fold on his website, Timothy Sykes boldly declares how he turned $12,415 into $4,430,000 Trading Penny Stocks.
Also when people can associate you with a third party name they can trust, even in their dreams, most of the mental barriers stopping them from trusting and accepting you crashes; for example, getting featured on CNN or appearing on New York Times Bestsellers list.
On landing to his homepage, Ramit Sethi immediately tells you, " Get the best of my New York Times Best seller for free
If these big names have endorsed your quality, achievement and expertise, a stranger will have little resistance to trusting your ability to deliver. But you must work hard in secret to get the attention of these big brands.
2. Be extremely honest:
If you don't live in a civilized and secure society like America, don't go online like Pat Flynn, John Dumas and others to tell the world how much gets credited into your bank account monthly. Such extreme show of honesty could be your greatest undoing in such environment.
However, as much as is possible, go the extra mile to show honesty in your dealings. This might not be convenient sometimes, you might be scared that sharing some negative experiences you are not so proud of will lower your reputation. It will actually have the opposite effect. So be honest both when the going is bad and when it is good.
3. Know a lot about a particular thing you are known for and share it free.
Timothy Sykes knows a lot about Trading Penny Stocks, Glen Allsopp knows so much about Viral Marketing. Pat Flynn is the crash test dummy of online businesses.
Know a lot and share the knowledge freely like Ramit Sethi does. He gives out over 90% of his premium course for free.
That's a great way to give and since givers never lack, guess what you will receive in return among other things... a recognition as an expert.
4. Get a niche and mine it deep like a gold mine.
Be known for something and stick with that identity.
Carter for a particular need of a particular group of people and be so good at solving it that once they think of that need you quickly come to mind.
Rank high in the search engines for a particular keyword in a particular location such that when people type those keywords in the search bar you appear on the first page of Google's search results.
There is always the temptation to spread your tentacles and offer more, but you are more likely to have success in that if you have an already established reputation than when you have none, and simply want to be so many things to so many people (that doesn't equate to so much money).
5. Believe in yourself:
"I am not good enough", "nobody will listen to me", "my idea sucks", are all lies that build a wall between you and the life of your dreams. Whatever you believe about yourself becomes true instantly. If you think you can, you definitely can but if you think otherwise, then you are sucked. People will notice such thoughts and respond accordingly.
Embrace your fears and self-doubts and move on. That's how great men succeed and become experts and authorities in their fields, including online businesses.
6. Fake it until you make it
Emotions are contagious. People respond to social cues. When you are happy, confident and enthusiastic, these feelings rub off on people, to an extent. They just pick up on your demeanor, and consciously or not, adjust their own to be more similar. So by appearing confident and happy like an expert, you are also conditioning other people to associate those emotions with you.
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7 Tips to Help You Profit More From Your Online Business

Business owners always want to earn profits. It's always the goal, no matter how big or small your business is. Earning good profits can be a challenge, but it's very possible. Just be willing to study the tactics to earn good profits online. With that in mind, here are 7 tips to kickstart your profit-earning from your online business.
1. Give Back to Your Customers
Your customers will surely feel valued if your business has a loyalty or rewards programme. Giving back to your customers builds loyalty with them, and so they will keep on buying and buying your products in the long term. Maybe you can reward your customers every time they buy, say, more than £100 worth of your products. Alternatively, you could give bonuses to customers who refer your business to other people they know.
2. Hold a Christmas / Holiday Term Sale
Holding a sale for holiday seasons like Christmas is one of the best ways to make money online. Don't worry about selling your products at a discount, because in the end you'll drive traffic to your site, attract more customers, and make more sales. It's also a good way to promote your business to others, as people are always attracted to products sold at cheaper prices.
3. Talk to Your Customers (via Chat Room)
Put up a chat room on your website, where your customers can talk to you, ask questions, and voice their concerns. It gives them the chance to get their questions answered immediately. As a result, your clients will feel that your business is always accessible. This way, they will trust your business even more.
4. Be Sociable (in Social Media)
Of course, having an online business means having social media accounts. Get comfortable with Twitter, Facebook, Instagram, Pinterest, and other social networks. Use these tools to market your products. Leverage the power of crowdsourcing: allow your followers to do the advertising for you! Your followers will make your product known through shares, retweets, and reviews on their personal accounts. The further your reach in social media, the more products you'll sell, and the more money you'll make. And if you get lucky, next thing you know a celebrity is already endorsing your product through their social media accounts!
5. Welcome Media Exposure
Don't pass up any opportunity to get interviewed. This way, you can show people your expertise in your field, especially if you're running a consulting business. Once people know you as someone who is very good at what you do, they will look up to you and trust your business. This will surely build up your customer base quickly.
6. Make Use of Webinars
Webinars are great sources of passive income. Take advantage of this and sell your products online through live webinars, where many people are listening. And if you're in a webinar with trusted people, just like #5, people will likely trust you as well. Thus, this is another great way to expand the reach of your business.
7. Advertise on Google
You'll have the whole world as your audience when you run an ad on Google. Nearly everyone uses Google daily, and people use Google more than any other site. Your reach will be massive!
Follow these top 7 tips to boost your earnings from your online business now! You'll never regret them.
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Thursday, November 2, 2017

Cost to Write a Grant

The cost grant writers charge to write grants can be as varied as the cost of writing an insurance policy. Cost on the internet can range from a few hundred dollars to several thousands of dollars for the same services. So how do you know that you are getting a fair price for your services.
Many first time clients pay too much for grant writing services. This is partly because they are too desperate for the extra "free" money. There is an expectation that if they give a few thousand dollars to a grant writer that they will receive ten or a hundred times their investment in return; and probably the more money they pay the grant writer the more money they will receive in the grant award. The fact is that there is no guarantee that a grant application will be funded, regardless of how much the grant writer is paid.
One of the application characteristics looked at closely by funders is the financial stability of the applicant organization. If the applicant has a weak, or non-existing, financial statement many funders will consider this application to be a financial risk. Ironically, most grant funding does not go to start-up or struggling businesses. Most grant funding goes to well-established business with a track record of success in programs and fiscal management. It is a weak rational to request grant money to help pay your bills because you are not able to generate enough income on your own to do so.
Another critical issue is when the grant writer charges their fees based on a percentage of the amount of the grant. The practice of charging a percentage or commission on the grant award is an unethical practice in all cases, and illegal in some applications. In addition, this is an unethical practice throughout all of fund raising.
The cost to write a grant proposal or application as well as research for funders should be based on an hourly rate times the estimated hours to complete the work. Many grant writers will convert this into a flat fee which is both legal and often an advantage to the applicant.
There are no fees to submit a grant application. Submitting a grant does not require personal debts or taxes to be paid, nor should there be any other backend fees or business debts that are required to be paid. If a grant writer request any additional fees for these or similar purpose it should raise a red flag and you should look elsewhere.
Understand that most of the time spent working on a grant applications and proposals is in reading the instructions and reviewing the instructions in regards to the application content. The actual writing time is a small portion of the overall preparation time.
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Online Reputation Management: What to Do When Your Brand Is Being Attacked

Brands are consistently being attacked on multiple fronts. The Internet has only magnified this issue, making it hard to ignore. The Web acts as the loud-speaker for and by the people, which helps give them control over the market. Businesses that fail to take heed to their online reputation and build a proper management strategy will ultimately drive their companies into the ground. This goes for both large and small companies.
No one is left immune to the World Wide Web. It's up to you to maintain a positive presence on the Internet. The worst thing you could do is wait for something negative to happen before you attempt to do something about your reputation online.
Having an online reputation management strategy in the works at the time your business is attacked can help soften the blow and give you more of a competitive edge. Of course, it all comes down to what the issue is, the public outcry and how your company is handling it.
There are different ways your brand can be attacked - it can be from a disgruntled employee, unhappy clients, dissatisfied investors, extortionists or competitors. This can lead to them posting defamatory comments to sites like Ripoff Report, posting negative comments on social media networks or posting negative reviews on sites like Yelp and Angie's List.
In some cases, you may even have a blogger create a defamatory article or video that goes viral. When it comes to responding to these matters, it's very important to keep a level head.
Respond Quickly and Appropriately
Make sure that you respond to problems in a timely fashion to show you are on top of the matter. Your response should also be professional - don't allow your emotions to get the best of you.
Be Proactive About Fixing the Problem
Look into the problem at hand to see how it can be remedied. Maybe a dissatisfied customer can be given a coupon for another product or service, or a full refund can be issued if it's warranted. The key is to put out the fire and prevent it from happening again in the future, so find the root of the problem to nip it in the bud.
Set Google Alerts
You need to keep an eye on the flames to make sure they're not fanning out of control. You can do this by setting up alerts on Google for your brand name and related keywords, such as your URL and misspellings of your company name. You can have this emailed to you daily or even in real-time.
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Website Features You Should Be Having Today

Websites are changing fast nowadays as the demand and changes and technology improves. Mobile responsive websites are becoming a must due to the huge increase of internet users accessing the web via their mobile devices. Auto-responders are becoming a necessity to be able to cater to the immediate needs of customers all over the world in different time zones. Thus, adjusting your website features to satisfy the need of the current market becomes a must.
People, your main target for your website, can be too judgmental when it comes to looks; the same goes with the look of your website. Thus, investing in a good-looking website that will catch and retain a customer's attention is a must for every website owner.
Here are some of the latest website features you should have to improve your user experience nowadays.
Auto-responders
Auto-responders are essential nowadays to be able to address the immediate needs of your users. You can provide a fixed template for the common problems and issues that your customer often inquires about in your business. Doing so makes your customer feel that their problems are immediately attended to by your brand - increasing trust and loyalty in the process.
Members Login Area
Having a members login area ensures that you are getting quality emails for your email lists. A customer will not register in your website unless it is worth following. This is a small feature but brings big impacts to the website.
Strategically placed headlines
When designing the homepage for a website, it is important to provide a headline that will provide your customers an insight on what you do and what your website offers. This headline can also be used in your social media accounts as you create a coherent and unified look for all your websites and online platforms on the web.
Call to actions
Pop ups and call to action are suggestive features that increases the possibility of interaction from your customers. Adding social media widgets where your readers can easily like, follow or share your content or product is a free marketing strategy taken care for by your customers. The more interaction you get from the call to action buttons that you feature in your website, the more beneficial it will be for building your brand and reaching out to other potential clients.
Improving text readability
Text style is one of the commonly overlooked parts of web design. If your readers are having difficulties reading your page, how can you expect them to become your customers? Black text on a white background is the very basic and most readable approach when it comes to web templates. Text width and spacing should be taken into account as well.
Installing widgets and other features in your website should also be based on initial study on how your customers respond to your website. Taking into account what your user needs helps in giving them what they need and satisfying their wants, increasing the potential of getting quality, loyal and active followers for your website and brand.
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