The
Internet has become one of the vital components of our daily lives. It
is not hard to admit that most of our daily activities in life have been
touched by the World Wide Web. With that, it is no surprise that a
growing number of individuals are already exploring -- some enjoying the
benefits of having a professional career online, a lucrative and
rewarding career right at the comfort of a coffee shop or in their home
office in front of their computer.
Creating a professional career
online is now possible, thanks to the convenience the internet provides.
One can easily start a career in buying and selling stuff online or by
simply creating a blog or engaging in freelance writing. There are many
careers available online. Here are some of the following careers you can
look into online.
Freelance writing
Blogging
Ghost Writing
E-Commerce
Programming
Website Design
Video Editing
Photography
Find
a career that suits your set of skills best and then start creating
your online portfolio to get clients and projects to start with. It is
advisable to get a reliable internet access, one that runs at least
2MBPs or more to be able to attend to your daily activities on the
internet. A lower speed may prove to be stressful when trying to meet
and beat deadlines as well as when updating online templates and doing
web design. Anything less also fails to meet requirement of clients and
freelancing websites. Thus trusted home phone and internet bundles will
help make your online freelancing career even more feasible.
Here are some of the tips you can follow to start and build a professional career online.
Create an online portfolio
Before
finding clients and trying to land a job online, you need to create an
online portfolio. It can be your Name.com or a blog under a free hosting
platform like Weebly, Blogger, or WordPress to begin with. Include
credentials, training, sample works, and a few details about yourself in
this page. This can be a simple website with a few pages attached where
potential clients can download and read samples of your work. A contact
page is also essential.
Build your connections
You have
most likely met a colleague who also happens to work online. You can
include him as one of your references on your online portfolio. You can
also add your past managers and supervisors as references. Be sure to
inform your colleagues about them being one of your trusted references
online. You can also include testimonials from past clients as well as
their contact information to be able to provide your potential clients a
reliable source of firsthand information about you and your performance
as a professional online freelancer.
It is also important to keep
in touch with your past clients from time to time to be aware of
possible projects that may be available for you to do.
Update your social media accounts
Social
media is also a big factor in building your career and connections
online. LinkedIn, Facebook, and Twitter are just some of the social
media sites you should have to be able to build credibility and your
authenticity as a real individual working online. LinkedIn is a very
good source of connections as well so you must really take advantage of
the feature it offers. If you would want to keep your Facebook and
Twitter feeds private, it would be advisable to have a separate Twitter
account or a Facebook page for your business or brand. Past clients can
post comments and testimonials in these social media pages as well.
Utilize marketing strategies
Take
advantage of the free marketing strategies on the internet for your
online business and online services. Post feeds on your social media
accounts. Submit guest posts to increase your presence online, write
press releases and publish them on free PR websites. Join forums and
Q&A websites and the likes. The more you expose yourself and your
brand online, the higher are the possibilities of getting clients and
projects.
Advertise your business
As you see your business
grow, you tend to meet competitors along the way. Advertise your
business to create an edge over your competitors. Target your market
well and utilize the right keywords to be able to make your business
more visible and on top of search engines. This may take time but with
the right strategies, you can practically be a preferred choice over
similar professional services if you market your business well.
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Monday, July 30, 2018
Gemstone for Business Success: How to Get Started
One
of the oldest minerals in the world--gemstones, are known to rarely
depreciate in value. Usually, supply determines the value of gemstones.
For example, compared to other gems, diamonds are low in supply, albeit
by limited production or companies trying to monopolize the industry,
resulting in them being expensive.
You cannot produce natural gemstones, and therefore start-up costs are also high due to the low supply, however, selling these precious gems can be quite profitable.
Making money with gemstones is perfectly feasible, but you'll need to consider the following helpful tips.
You'd need to be willing to invest your time and your money, leveraged with a considerable amount of patience. Either way, cut or rough, gemstones can be quite costly. It generally depends on the stone, with diamonds and sapphires being the most costly, and aquamarines, tanzanite and topaz more on the lower end.
Travelling directly to where gemstone mines are located in remote locations like Tanzania, Madagascar, Sri Lanka and Myanmar, the cost of rough gemstones will be lower. But make sure you bring along someone who knows gemstones and has a keen eye; or else you might end up paying over the odds for poor-quality gems. And one more thing: The more parties involved in the transaction and shipping of the stones, the higher the price.
Trade shows are a good place to purchase gemstones. In fact, one of the best known is the Tucson Gem and Mineral Show. If you want to make money with gemstones you'll need to have contacts. Trade shows provide that platform, so don't overlook this.
Success in the gemstone industry is only achievable over time. So don't expect things to happen within a month or just a couple of years. Longevity in the business is the key, and you'll require contacts, experience and a whole lot of patience while your business gains a strong reputation. Be willing to reinvest any initial sales back into the business.
Be meticulous when choosing the type of gemstones you want to sell. Do you want to purchase only a few sapphires at a higher cost, or perhaps buy more tanzanite instead? Your decision should be based on how much money you can afford to invest.
Also make sure you determine the condition of gemstones you wish to sell. For example, you could buy rough gemstones at source like Madagascar, and resell to the United States and Europe at a premium. Or, you could buy uncut gemstones, hire a professional gemstone cutter and retail your merchandise on the retail market. Alternatively, you could buy cut gemstones, mount them onto pieces of jewelry and go as a jewelry store operation.
The highest profit margins come from retail sales, but then the initial capital required may be higher, as you'll need a gemstone cutter and machinery. And what's more, gems may not sell as fast as you'd like, and that'll tie you down in terms of cash flow. And of course, these gems will need certification from an external party like the Gemology Institute of America.
If you decide to go in the direction of selling cut stones, then you need to find a quality gemstone cutter. Your cut could add hundreds or even thousands of dollars to the price tag, or on the flip side, it can depreciate the value of the stone when done poorly. Michael O'Donoghue explains in the book "Gems" that cutting lighter-colored stones like diamonds and pink sapphires requires extra attention than darker stones.
Whatever you do, making money on gemstones requires that you determine your audience. Are you selling to high-end retailers or retailing loose stones online? Or is your target the investor? If your aim is to get into gemstone for business success, select your audience and cater to their needs.
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You cannot produce natural gemstones, and therefore start-up costs are also high due to the low supply, however, selling these precious gems can be quite profitable.
Making money with gemstones is perfectly feasible, but you'll need to consider the following helpful tips.
You'd need to be willing to invest your time and your money, leveraged with a considerable amount of patience. Either way, cut or rough, gemstones can be quite costly. It generally depends on the stone, with diamonds and sapphires being the most costly, and aquamarines, tanzanite and topaz more on the lower end.
Travelling directly to where gemstone mines are located in remote locations like Tanzania, Madagascar, Sri Lanka and Myanmar, the cost of rough gemstones will be lower. But make sure you bring along someone who knows gemstones and has a keen eye; or else you might end up paying over the odds for poor-quality gems. And one more thing: The more parties involved in the transaction and shipping of the stones, the higher the price.
Trade shows are a good place to purchase gemstones. In fact, one of the best known is the Tucson Gem and Mineral Show. If you want to make money with gemstones you'll need to have contacts. Trade shows provide that platform, so don't overlook this.
Success in the gemstone industry is only achievable over time. So don't expect things to happen within a month or just a couple of years. Longevity in the business is the key, and you'll require contacts, experience and a whole lot of patience while your business gains a strong reputation. Be willing to reinvest any initial sales back into the business.
Be meticulous when choosing the type of gemstones you want to sell. Do you want to purchase only a few sapphires at a higher cost, or perhaps buy more tanzanite instead? Your decision should be based on how much money you can afford to invest.
Also make sure you determine the condition of gemstones you wish to sell. For example, you could buy rough gemstones at source like Madagascar, and resell to the United States and Europe at a premium. Or, you could buy uncut gemstones, hire a professional gemstone cutter and retail your merchandise on the retail market. Alternatively, you could buy cut gemstones, mount them onto pieces of jewelry and go as a jewelry store operation.
The highest profit margins come from retail sales, but then the initial capital required may be higher, as you'll need a gemstone cutter and machinery. And what's more, gems may not sell as fast as you'd like, and that'll tie you down in terms of cash flow. And of course, these gems will need certification from an external party like the Gemology Institute of America.
If you decide to go in the direction of selling cut stones, then you need to find a quality gemstone cutter. Your cut could add hundreds or even thousands of dollars to the price tag, or on the flip side, it can depreciate the value of the stone when done poorly. Michael O'Donoghue explains in the book "Gems" that cutting lighter-colored stones like diamonds and pink sapphires requires extra attention than darker stones.
Whatever you do, making money on gemstones requires that you determine your audience. Are you selling to high-end retailers or retailing loose stones online? Or is your target the investor? If your aim is to get into gemstone for business success, select your audience and cater to their needs.
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Thursday, July 19, 2018
The Meaning Behind the Main Color Options For Websites
I'm
a strong believer in preparing website content before initiating
graphic design and this applies to both websites and blogs. Some will
argue with me, but I'll fight this battle and dig in because I know
content before website design is the right approach.
I believe:
Strong website design extends past colors, fonts, and layout boxes.
Strong design focuses on the user.
Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be focused on the user's challenges and the website's ability to solve these issues.
It should not be focused on coding trends and prepackaged templates.
Design Trends Come and Go, But a Focus on the User Should Not
I'll receive emails from people discussing their website design requirements and many times these lists will be focusing on specific project criteria like infinite scroll, hamburger menus, hero images, video backgrounds, and motion.
Rarely do people approach a design firm and present data based on their visitors, the user's needs, and the ultimate goals of a website visit.
Website owners get caught up in design trends, their competitors' websites, and what they believe is modern and current design elements. In doing so, they lose track of the actual website visitor.
All too often people select a website template or blog theme and get caught up in the graphical presentation or bells and whistles it offers. It's an emotional buy that supersedes the desire to help the actual website visitors.
Once they buy the stock theme, they force their content to fit within the template's available content blocks. Or worse yet, they force a custom design to adhere to the same style and presentation of a top competitor's website.
In most cases this leads to disappointment and buyer's remorse.
The reason this occurs is this process follows the path of purchase, design, development, and finally content. That path is in the wrong order. The process is going backwards and it leads to frustration.
Content First Leads to Educated Design Decisions
Documenting your desired user flow, visitor paths, and call to actions is something that is typically done after the graphic design is completed. Unfortunately that's the wrong approach because it forces you into matching content to the website theme or design. It should be just the opposite.
Before you find yourself falling in love with a competitor website, coveting a stock WordPress template, or reaching out to a graphic designer, you need think through the goals and objectives of your website or blog.
You need to document your user personas, their individual challenges, your solution offering, and the paths you'd like these visitors to take within the website.
While graphic design in very important, it must take place at the right time within the project to truly allow you to showcases the website, content, and offering in the best light possible.
One of my favorite quotes on this subject is:
"Content precedes design. Design in the absence of content is not design, it's decoration." - Jeffrey Zeldman
Messaging and content are the building blocks and foundation of the website. This means they should be carefully thought through and documented well before any colors, fonts, and layouts are considered.
The design elements should complement, highlight, and showcase the key messaging and most important content.
Focus on the Right Content
While I am saying you should have content written before beginning design, I'm not saying that you have to have all your content written. That would be a difficult task to accomplish for most website owners and businesses.
I encourage clients to focus on core website sections and pages. During the sales process I usually go through their website and look for areas I think would benefit from custom design templates. These will vary based on the client, industry, and target demographic.
Here are some common areas that can benefit most from a content first strategy:
Content elements that matter in a content before website design approach:
Not all situations will allow a content before website design approach. You have to find balance and you have to pick and chose your battles.
If this approach is going to be difficult, I suggest starting with universal elements such as navigation, SEO, and call to actions. Then begin narrow down the focus by reviewing user personas and their visitors paths.
Focus on known elements and weave these into design by starting with the home page and then allow the design to build from his central hub. While moving through this process, stay focused on the visitor, what they need, and what action you ultimately want them to take.
The process can seem overwhelming, but like anything in life, you need to break it into chunks and evaluate the large list bit by bit.
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I believe:
Strong website design extends past colors, fonts, and layout boxes.
Strong design focuses on the user.
Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be focused on the user's challenges and the website's ability to solve these issues.
It should not be focused on coding trends and prepackaged templates.
Design Trends Come and Go, But a Focus on the User Should Not
I'll receive emails from people discussing their website design requirements and many times these lists will be focusing on specific project criteria like infinite scroll, hamburger menus, hero images, video backgrounds, and motion.
Rarely do people approach a design firm and present data based on their visitors, the user's needs, and the ultimate goals of a website visit.
Website owners get caught up in design trends, their competitors' websites, and what they believe is modern and current design elements. In doing so, they lose track of the actual website visitor.
All too often people select a website template or blog theme and get caught up in the graphical presentation or bells and whistles it offers. It's an emotional buy that supersedes the desire to help the actual website visitors.
Once they buy the stock theme, they force their content to fit within the template's available content blocks. Or worse yet, they force a custom design to adhere to the same style and presentation of a top competitor's website.
In most cases this leads to disappointment and buyer's remorse.
The reason this occurs is this process follows the path of purchase, design, development, and finally content. That path is in the wrong order. The process is going backwards and it leads to frustration.
Content First Leads to Educated Design Decisions
Documenting your desired user flow, visitor paths, and call to actions is something that is typically done after the graphic design is completed. Unfortunately that's the wrong approach because it forces you into matching content to the website theme or design. It should be just the opposite.
Before you find yourself falling in love with a competitor website, coveting a stock WordPress template, or reaching out to a graphic designer, you need think through the goals and objectives of your website or blog.
You need to document your user personas, their individual challenges, your solution offering, and the paths you'd like these visitors to take within the website.
While graphic design in very important, it must take place at the right time within the project to truly allow you to showcases the website, content, and offering in the best light possible.
One of my favorite quotes on this subject is:
"Content precedes design. Design in the absence of content is not design, it's decoration." - Jeffrey Zeldman
Messaging and content are the building blocks and foundation of the website. This means they should be carefully thought through and documented well before any colors, fonts, and layouts are considered.
The design elements should complement, highlight, and showcase the key messaging and most important content.
Focus on the Right Content
While I am saying you should have content written before beginning design, I'm not saying that you have to have all your content written. That would be a difficult task to accomplish for most website owners and businesses.
I encourage clients to focus on core website sections and pages. During the sales process I usually go through their website and look for areas I think would benefit from custom design templates. These will vary based on the client, industry, and target demographic.
Here are some common areas that can benefit most from a content first strategy:
- Home
- Main about or company page
- Main services page and individual service pages
- Main storefront and individual product pages
- Resource section, categories, and/or resource items
- Personas
- Landing page templates
- Main blog page and individual blog posts
- Contact page
- Sometimes I'll suggest just a few custom design templates and other times I'll suggest fifteen to twenty. It really depends on the complexity of the content and the variations in the content flow and call to actions.
Content elements that matter in a content before website design approach:
- Headlines and subheaders
- Core messaging
- Paragraph text
- User personas and visitor paths
- Call to actions
- Images
- Videos
- Navigation
- Social media accounts
- Search engine optimization
- The more your graphic designer knows and has available, the more unique and targeted your design will become.
Not all situations will allow a content before website design approach. You have to find balance and you have to pick and chose your battles.
If this approach is going to be difficult, I suggest starting with universal elements such as navigation, SEO, and call to actions. Then begin narrow down the focus by reviewing user personas and their visitors paths.
Focus on known elements and weave these into design by starting with the home page and then allow the design to build from his central hub. While moving through this process, stay focused on the visitor, what they need, and what action you ultimately want them to take.
The process can seem overwhelming, but like anything in life, you need to break it into chunks and evaluate the large list bit by bit.
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Top 5 Online Money Making Ideas
In
today's tough times, most are hard-pressed in making ends meet even if
they're currently employed with regular source of income. For some, a
job is no longer an option and would rather venture into other money
making ideas that can potentially replace their job income.
This article outlines the top 5 online money making ideas a lot of creative people use to earn extra (or full time) income that makes end meet or to actually put food on the table.
The internet has not only changed how we communicate and research for information but offered a lot of income opportunities to ones who are willing to grab it.
Freelance writing is a great money making idea because you can completely control how much work you take on. if you're just getting started, websites like Odesk.com and Elance.com are great places to land your initial gigs. Pricing your service competitively will help you attract clients and build your reputation on these freelance job boards but if you're considering to go this route on a long term basis, I suggest that you build your own website to build your reputation, attract more clients, and turn this into a real business that can potentially replace your day job.
There are a lot of services that you can offer as an online freelancer. If you're a developer or a programmer, you'll definitely make more money online by offering software development services.
The key is on being able to check the current prices of the items you're looking to resell before you buy them to make sure you're actually going to make a profit. This is where your smart phone will come handy, all you have to do is download price scanning/comparison apps like FOB Scan.
Offering freelance services on established freelance job boards helps you piggy back on their traffic being that they're the "go to" places for people who are looking to outsource stuff they don't like to do themselves.
Retailing on Amazon or eBay can also attract sales faster than if you're going to build your own online store as they already have the traffic of shoppers whose mindset is to scout for products they want to buy online. It's free to list products on Amazon and you only get charged when you actually sell something while eBay will charge you a few dime when you list a product for sale.
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This article outlines the top 5 online money making ideas a lot of creative people use to earn extra (or full time) income that makes end meet or to actually put food on the table.
The internet has not only changed how we communicate and research for information but offered a lot of income opportunities to ones who are willing to grab it.
- Freelancing - One of the most common ways to make money aside from having a traditional job is to offer your services as a freelancer. If you're an artist, you can position yourself as an artist for hire. Building an online portfolio is extremely pivotal to being an artist for hire. An illustrator needs to be able to show potential clients what they can offer them if they take them on as a client. Independent authors and web publishers are constantly looking for people to design book covers, websites, and logos for them. This is a great income source for someone who enjoys doing graphic design. My friend, does this quite successfully and by having his own website that attract organic traffic, he sets himself up above the many other freelance graphic artists around.Another popular way of making money as a freelancer is to become a freelance writer or editor. Self-publishing books has exploded in recent years. There are a lot of independent authors looking for editors who would like to have their work edited for a more affordable price than the norm in the publishing world. You can editing jobs or be a ghost writer to help the author craft the whole book if you know what you're doing.
Freelance writing is a great money making idea because you can completely control how much work you take on. if you're just getting started, websites like Odesk.com and Elance.com are great places to land your initial gigs. Pricing your service competitively will help you attract clients and build your reputation on these freelance job boards but if you're considering to go this route on a long term basis, I suggest that you build your own website to build your reputation, attract more clients, and turn this into a real business that can potentially replace your day job.
There are a lot of services that you can offer as an online freelancer. If you're a developer or a programmer, you'll definitely make more money online by offering software development services.
- Become An Online Retailer - Ever bought something off Amazon and eBay? Most of these sellers are people just like you and me operating their own bookstores, gadget shops or computer retail stores off their homes. There are two ways you can start selling stuff as an online retailer.One is by buying stocks and keeping inventories to ship yourself or to become a dropshipper where you partner with a dropshipping supplier that will ship your inventories to your buyers from their warehouses. Option two takes a lot of work but it can be tricky when it comes to pricing, delivery and item quality as you don't really get to see (or touch) your products before they are shipped to your customers.
The key is on being able to check the current prices of the items you're looking to resell before you buy them to make sure you're actually going to make a profit. This is where your smart phone will come handy, all you have to do is download price scanning/comparison apps like FOB Scan.
- Sell Fiverr Gigs - Yes, Fiverr gigs! It may not seem like much but Fiverr gigs are no longer limited to $5 per pop. You can offer your initial service or product on the standard $5 pricing but you can offer upgrades from $20 to $50 per pop. Some of the gigs you can offer are voice overs, small graphic jobs, short videos, SEO pushes, and other small and fast jobs that you can do for a few minutes of your time.
- Open Up A YouTube Channel - As mentioned in my previous article, YouTube users watch over 4 billion hours of video a month so there are always people willing to watch your videos. A person who plans to make money off of YouTube needs to decide on a niche or what they want to talk about in their videos. Do they want to teach a tutorial or give a commentary? If someone owns all of their material legally, than they're eligible for the partner program.
- Create And Sell Your Own Products - A lot of online marketers found that they can make money faster with creating their own products than creating blogs or niche websites. This of course if beyond the realities of most beginning online marketers but if you have some time to spare, product creation isn't really that difficult as you may think. Creating an infoproduct (eBook or membership site) on a subject that you know and love will reward you hundred times over. Come to think of it, if you have a product of your own, a lot of other affiliate marketers are willing to sell your products on their websites and email lists for a commission helping you reach a very wide audience that's impossible for you to reach on your own.
Offering freelance services on established freelance job boards helps you piggy back on their traffic being that they're the "go to" places for people who are looking to outsource stuff they don't like to do themselves.
Retailing on Amazon or eBay can also attract sales faster than if you're going to build your own online store as they already have the traffic of shoppers whose mindset is to scout for products they want to buy online. It's free to list products on Amazon and you only get charged when you actually sell something while eBay will charge you a few dime when you list a product for sale.
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