Wednesday, November 20, 2019

Female CEO Kate Gorman Tackling the Male-Dominated Mobile Gaming Industry

Females are radically shifting the future of gaming, and one San Francisco-based mobile gaming company is on the front lines making it happen.

Consider this: 65% of U.S. women ages 10-65 play mobile games, but the majority of gaming companies don’t target them. Instead, they choose to make competitive games that don’t appeal to the female demographic, which widely values collaboration over competition.

Just 10% of gaming companies have female executives, but women make up half of all mobile game players. Fort Mason Games Founder and CEO Kate Gorman is one of the few female executives flipping the script and tackling the male-dominated mobile gaming industry head on.

Fort Mason designs mobile games to help women relax and de-stress. With females making up 75% of Fort Mason's employee base, its female-centric approach is unlocking an audience that few other companies are tapping, and setting a high bar for reaching this important group.

According to Gorman, gaming studios that aren’t catering to women are leaving billions of dollars on the line.

As a Silicon Valley native, you could say innovation is in the young entrepreneur’s DNA. Gorman has been blazing trails since her early 20s when she led Zynga's casino slots game division from inception to $300 million in revenue.

At just 26 years old, she decided it was time to follow her passion for games and seize the opportunity to approach customers in a fresh, new way by targeting the underrepresented female demographic. As an avid casual mobile game player, Gorman wanted to build virtual atmospheres that were fun, immersive, and positive.

"I was ready for a new growth phase. Building mobile games that appeal to everyone with a focus on women opens up an immense market that other companies have long failed to cater to and capitalize on," says Gorman.

Gorman chose the name Fort Mason Games because she spent a lot of time in San Francisco’s Fort Mason Park when she was thinking about the type of gaming company she wanted to create and build.

The hardest part of building her own business from the ground up? Taking the first leap, according to Gorman. "Once you have your team and the mission established, executing and driving towards the first milestones are much easier. We were able to take our first game to market in a year."

To find out what women wanted in their mobile games, Fort Mason Games surveyed 3,000 women and 93% of respondents said they play slot games on their phones and tablets to relieve stress. The survey findings also revealed that women tend to be highly social when it comes to mobile gaming. These findings were used as key guiding principles in the design of Fort Mason’s premier game, Confetti Casino.

Confetti Casino features an assortment of slot themes and an in-game social network, allowing players to bring the excitement of Vegas with them wherever they go. Boasting dazzling graphics and a festive vibe, it’s the only slot app that allows players to play in portrait or landscape, and includes a variety of fun slot themes for players to escape into.

"The idea for Confetti Casino was to create a virtual party where people can meet up to play slot machines together, make friends, and have fun," says Gorman.

The game was met with overwhelming success and has since completely changed how people play and interact on mobile casino style games.

Fort Mason’s newest release, Lucky Scratch, provides a free-to-play mobile game alternative to lottery scratch-offs that lets players win real cash and prizes without having to spend a dime.

"We realized that slot machines and scratch-off lottery cards are very similar in nature and both give players those anticipation moments they love, so it was a natural adjacent space to explore," says Gorman, a 2019 Forbes 30 Under 30 honoree.

Players of the new Lucky Scratch game have tested their luck more than 12 million times in the game’s first weeks since its launch, helping it climb the charts to the #1 New Lifestyle App on the GooglePlay store.

Mobile gaming and entertainment are an integral part of daily life today. According to research, mobile gaming will continue to be the largest segment following 10 years of double-digit growth since the first iPhone was launched in 2007.

Millennials and Gen X-ers grew up playing games on their mobile devices. And with the exponential rise of smartphones, it makes sense that a fun childhood hobby will continue into adulthood. This is all good news for Fort Mason Games and CEO Kate Gorman.

"As more devices automate our tasks and we carry more powerful devices with us, the growth of gaming will be phenomenal," says Gorman. "Children today are using games on mobile devices to learn, and as they age, they will have grown up with gamification throughout their life. Entertainment will become mobile, real time, and interactive."

Fort Mason Games innovative mobile gaming apps can be downloaded for free on iOS and Android devices.
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Augmented, the new AI?

We hear the fear in people’s voices when we mention AI and ML, blue collar jobs going, eating into white collar jobs, autonomous cars, lorries, taxis.

The fear is what will we all be doing with our time? How will we earn money? Will we hear ‘they took our jobs…?’ But this time it’s not some other country, its tech soaking up work like blotting paper. This ‘fear’ could even be hampering adoption of even the most basic AI and ML.

However, the truth is that things like autonomous cars will take time to fully come about, in a recent article in the WSJ it pointed to augmenting drivers in the here and now. Using the best AI tech, implemented in human-driven cars, to augment the human driver to reduce or even nearly eliminate road deaths in the USA as the quickest benefit. This could be the real competition to Autonomous cars, Human Augmented Driven Cars.

That could have huge implications for the fortunes of companies like Tesla. It could also spell doom for companies such as Uber and Lyft, which aren’t yet profitable and might not be until they can cut out their high human costs—that is, removing drivers from vehicles.

I think there will be a mix of driverless and human augmented cars. In the confines of a city, all the sensors and additional tech needed to support fully driverless cars could be implemented and hence I keep coming across this term, and we use it within our tech pitches, Augmented. Human and tech is deliverable, today.

All this doom and gloom for tech companies won’t come about. The issue is we do not want to be driving in cities and towns, we don’t want to be doing repetitive jobs, and connivance has a value. Over time there will be a transition. The AI Augmented Human will take many forms and will be stiff completion for robots.

For insurance we use the term Augmented Insurance, this is AI for insurance. Adding AI Tech into a process and making the humans better. Adding AI Tech to human process is the way to improve, to offer new services, do better customer services and provide an overall better user experience.
I believe in Small Business Insurance on-demand, insurance as a service, matching usage with payment. These can only be provided with AI and ML.

At Microinsurance we are focused on changing the way Supply Chain Insurance is developed and processed. We are insurance with AI built in, a digital insurance company. We are in the forefront of that change; developing policies by the season, job, by the hour, by the day and by the Km, fitting our model to that of the platforms and the way small and micro businesses see risk. We are unbundling business policies so that the cover offered fits with peoples and business needs or the actual job or process being undertaken. Making Business Insurance transactional, the digital insurer for the new economy.
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Prerequisites and Applications of Data Analytics

Prerequisites and Applications of Data Analytics

Today’s largest companies are driven by one of the most important and trending aspects, data analytics. Companies like Google, Facebook, Microsoft, and more convert gathered data into insights which can then be used to compete in the hypercompetitive world now and in the future.
With the help of deep data analytics, companies like Uber and Airbnb are increasing their taxi and hospitality business, respectively. Hence, all companies are moving to a data-driven approach using data analytics.

Applications of Data Analytics

• Travel
Data analytics is capable of optimizing the buying experience with the help of social media analytics and mobile and web log analysis. The current and historical data is analyzed to understand the desirable and preferable travel places and activities of the customers. Using it, travel companies can pitch their best services and offers to potential clients. Current sales are matched to browsing patterns to create customized and personalized travel packages. Social media data is also analyzed to find people’s interests.

• Energy Management
Firms use data analytics for energy management. Some of the possibilities include energy optimization, building automation, smart grid management, energy distribution, and more. Data analytics is also used for monitoring and controlling service outages, network devices, and dispatch crews. Networks are monitored at various data points to understand and analyze performance.

• Gaming
The game’s data is collected and analyzed to optimize its in-app experience. They capture data such as relationships, likes, dislikes, hours spent, and activities of users in the game.

• Healthcare
Data analytics is widely used in healthcare to solve problems ranging from small to big scenarios. These can be related to diagnosis, equipment, process improvement, and more. It helps to increase the efficiency and to improve the quality of healthcare.

• Internet search
To yield the best results every few seconds, search engines employ data analytics algorithms ineffective ways.

• Recommendation systems
Recommendation systems are used with E-Commerce sites for the purpose of digital marketing. Amazon is the topmost company deploying data analytics to promote its business. It improves the user experience by making it easy to find the right product out of millions easily and to suggest similar types of products. It directs customers to relevant products based on their purchase history.

• Digital Marketing and Advertisement
All digital marketing services today use data analytics as their primary technique. Data analytics is used in different digital marketing strategies like banner ads, email marketing, social media marketing, CTR, traditional marketing, and more.

Prerequisites to become a Data Analyst

• Programming skills- One should have functional knowledge of Python and R programming language. These have many inbuilt and supporting libraries and they are extremely important for data analytics.
• Machine learning skills- One should have knowledge about different machine learning models and algorithms.
• Mathematics and statistical skills- one should have a clear understanding of inferential and descriptive statistics.
• Data visualization skills- One should know about data visualization tools.
• Data handling and management skills.

Resource box

If you have basic knowledge about the prerequisites necessary for data analytics course or are keen to strengthen your basic know-how and move towards a more advanced level of data analytics, data analytics courses in India is the most suitable option for you.
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Tender writing 101: 4 key points which will help you write a terrific bid

It takes an exceptional understanding of the business and lots of effort to write a bid which will win the contract easily. People hire experts to get this task done because they know that the professionals hold years of experience which will assist them in putting in the right words.

However, if you are planning to get the job done all by yourself, be aware that it's not going to be a smooth ride. Case in point, here is a list of 4 crucial tips which will help you write a fantastic tender. Read on.

● It's all about persuasion

First things first. A bid is not a mere piece of information about what you can offer; in fact, it is a detailed persuasion that you excel at this work. To lace your tender with highly persuasive writing, it's crucial that you understand your client, his needs and his expectations from the firm that he will choose for the job. Make sure that you keep these pointers in mind when you start writing the bid.

● Nobody knows it better than you

When you attend a tender writing course, you will understand the relevance of expertise which brings us to our second key point. To persuade your client to give you the contract, you have to make him believe that you have significant knowledge of it. Write your bid in a manner that your experience is reflected in the same, effortlessly.

● Personalisation goes a long way

Personalising you tender for a specific client will make him feel important. With customisation and tweaking your tender to incorporate some critical points related to the client, you can show your enthusiasm and diligence towards winning the contract. Work your way to understand their mindsets and requirements and make sure that you beautifully portray that in your tender as well.

● Providing value is essential

If you can't give value to your client, then the bid is of no use for them, and you. As mentioned in the first and second point, stating your company's capabilities will alone do no good. Make sure that you show the client what gives you an edge over the others and what are the advantages that he will be getting after choosing your tender.

Tender writing can be a daunting task for many people which is why hiring experts for the same should be your first preference. If not, then make sure that you keep these points in mind to write a terrific tender in NSW. Good luck!
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The Law As It Applies To A Fire Risk Assessment

If you are an employer of five people or more, the law requires you to carry out a fire safety assessment of your premises with the object of keeping any risk to a minimum and keeping your employees safe. So this applies to most businesses: even a small shop will often have five or more employees.

The law concerned is The Regulatory Reform (Fire Safety) Order 2005, and it doesn’t just apply to employers by any manner of means. It also applies to educational premises; small and medium places of assembly holding 300 people or less; large places of assembly (over300); theatres, cinemas, and similar places; healthcare premises; residential care premises; sleeping accommodation; private rented accommodation including a house converted into two or more flats; transport premises; animal premises and stables; and even open-air events and venues. In other words, pretty much everywhere! The HSE also has a separate guide for those who work in construction.

The responsible person could be you, the employer, or you may delegate the responsibility to someone else. It could be a landlord. It could be the owner of a stables. And so on.

The duty of the responsible person is to undertake a fire risk assessment and to keep a written record of it. The assessment must be reviewed on a regular basis. It also needs to be reviewed if anything changes. This could be something as simple as taking on an additional employee or changing the layout of your shop storeroom. For example, you might change your storeroom around and the effect is that a fire escape route is altered or becomes unusable.

When carrying out the fire risk assessment you must identify the hazards, identify people at risk, evaluate and remove or reduce the risks, and record your findings. You also need to prepare an emergency plan and provide training for your staff during their working hours.

You also need to prepare an evacuation plan showing fire escape routes that are as short as possible and enough exits for all people to escape – including those with mobility needs. The latter item can immediately cause a problem because if you have an office block you may have someone in a wheelchair on the fourth floor and the lift cannot be used, so you need to have people allocated to help them down the stairs. You also need to have emergency lighting where required, and emergency doors that open easily. You need to have a staff meeting point and have regular emergency drills - at least one per year.

You may need a fire detection and warning system and it needs to be checked regularly to ensure everything is working. You need to carry out checks on a regular basis to ensure that fire doors close correctly, escape routes are clear, fire escapes can be opened easily, and fire exit signs are in the right place and easily visible. You should also check fire extinguishers and have them regularly maintained. You should keep a record of any faults in systems and equipment and note any remedial action taken.

In addition, you need to ensure that any dangerous and flammable substances on your premises are stored safely, and away from anything that could set light to them.

If all of this seems like a lot of work, that is because it is. Furthermore, unless you have received specific training it may well be that you won’t spot something that could be a hazard. Some things may be obvious, but others not.

This is why many businesses today now use the services of specialist fire risk assessment companies that can come in and undertake the assessment for you. They have people who have been trained and know what to look for. Certainly, there is a cost of a fire risk assessment, but it is much easier than trying to do it yourself. Using such a company means that nothing will get missed, and they should provide you with the written report you are required to keep, along with their recommendations, if any. This way you will know that you are complying with the law, and the cost of a fire risk assessment is probably less than it would cost you to do it yourself, because your time is valuable and is better spent on running your business.
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Exactly how to Hire an Electrical Expert by Electricians Downingtown PA

When it involves power, it's better to be secure than sorry! Just a qualified specialist needs to perform an electrical job. In addition, there is no embarrassment to call an electrical expert for an unimportant job.
Yet, you ought to be careful while hiring an electrician. There are lots of suppliers in the marketplace who declare to be a qualified and experienced expert. Such suppliers intend to fooling their customers for money. Occasionally, individuals likewise end up hiring inexperienced professionals who do jobs inefficiently. Don't neglect the mistake in the electrical system will place your life in jeopardy.
In order to select the most effective electrician service provider, Electricians Downingtown PA suggest a couple of things comply with.

Right here are 7 variables to consider before working with an electrician -

Look for certificate and insurance--
An electric specialist with a license does all his obligations successfully. You can entirely count on their job and effectiveness. With abundant experience, there are less opportunities for accidents or any fatalities in the future. Likewise, seek a professional who possesses insurance. Do you understand some electrical tasks are really harmful. Hence, you should use an individual who has a license and also insurance policy.

Try to find a qualified professional--
Correct training as well as experience will certainly guarantee quality solutions. You should look for a professional with certifications and also certifications. Professionals with a minimum of 3 years function experience offers 365 days warranty on their job.

Excellent track record issues--
An excellent online reputation has high value in a business. With unlimited customer testimonials, you can determine the online reputation of an electrical specialist. You can likewise examine the work of leading electrical experts on their official website.

Request for a quote--
Cost is a significant problem for many house owners. Prior to you work with an electrical expert, it is important to obtain a price quote of the fees and also added prices involved. You must contrast the price quote with 5 different electricians prior to making the final call!

Look for time constraints--
When it concerns selecting an electrician, the moment restriction is an additional vital element to consider. A certified expert requires much less time than a much less knowledgeable person. Long time framework will raise inconvenience among property owners. As a result, it is important to discover the time structure needed by each individual to complete the job.

Ask if they provide a guarantee or warranty--
Quality craftsmanship and real customer support is the vital to an effective electrical service provider. They likewise provide a guarantee and warranty on their job which is a big sigh of alleviation. You can constantly call the electrical expert Electricians Downingtown PA if anything fails in the future.

Check the variety of individuals on the team--
You ought to recognize whether a specialist functions separately or in a business. Several are employed by top electrical business and become part of a team. If the business obtains way too much work after that they sublet the contract to various other qualified contractors. Therefore, you ought to recognize that will be handling your job.
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Danger Alert – The sale of counterfeit safety equipment is rife in Australia

The number of fake, counterfeit safety equipment in the Australian market is alarming. A quick search on EBay Australia will bring up hundreds of potentially fake safety items.

For example, you will find safety respirators such as the 3M half-face respirators 6000 series for AU$9.29 plus $2.99 postage from Brisbane to Sydney (Jun 2019).

Shop For Safety, an online retailer of safety equipment, is an authorized 3M re-seller. Shop For Safety purchases their 3M products from Amare Safety, an authorized OHS products distributor for 3M in Australia.

Shop For Safety can purchase the 3M half-face respirator 6000 series for AU$28.96 each if they purchase 10 units or more, according to the owner Luciana Paroli. This is the cost without transport costs to get the box to Shop For Safety Sydney’s warehouse or any other overheads. $28.96 is the price for retailers on the current distributor’s catalogue.

On top of the transport cost and overheads, there is the postage cost out to the client. Shop For Safety sends over one hundred parcels a week. The lowest price they can get to send one of these items with Australia Post (500g standard parcel) between Sydney and Brisbane is AU$6.40.

Maybe other stores might send it for AU$5 with cheaper couriers, but $2.99 is just impossible because the item is relatively bulky. It cannot be sent as a letter.

Big chains like Bunnings can get 3M products a bit cheaper by purchasing it at wholesale price direct from 3M, but no small – medium resellers or stores can get the original 3M half-face respirators 6000 series for less than about AU$25 inc. GST in Australia.

So, how can anyone based in Australia sell it for half of that or even less?

There is only one possible answer: They are selling counterfeits, fake safety products sold as originals.

It is important to stress that this is not the same as buying a fake Gucci bag or some sort of fake designer clothing. The purchase of any fake items should not be condoned, but at least fake clothes or accessories are unlikely to put your life in danger.

To buy fake safety items is a VERY bad idea, which might lead to seriously bad consequences.

Safety items are meant to protect employees from dangers presented by the type of work performed.

Renowned Manufacturing companies spend hundreds of thousands of dollars on research and development of their safety products. Their production lines have strict procedures and protocols to make sure their final products meet Australian and International standards. They also have high quality standards.

A counterfeit safety product will never have the same quality standards; this is one of the reasons why they can be sold so cheap. Factories that produce counterfeit safety products use lower quality materials, which might malfunction when you need them the most.

There is a belief that factories used to manufacturer safety equipment for big brands produce more and sell them in the black market, so products are not actually fake items. This might be true for a very small number of cases, but overall, the majority of cheaper versions are just fake products made in a different factory or someone’s backyard shed with lower standards.

How lower? It will be your own risk to find out if you decide to purchase a fake safety item or an "original" that costs half of the price the other stores are selling it for.

Respirator systems are meant to protect the worker‘s respiratory system from fumes, smoke, asbestos and other dangerous vapors, which might be present at workplaces. A counterfeit respirator might not be actually protecting the user, it might be just a piece of junk attached to their face and giving them the illusion to be protected.

The counterfeit respirator mask might not seal properly and allow un-filtered fumes into the worker’s lungs.

Everyone has the right to be safe while working in Australia so don’t cut corners and enter on a race to the bottom for the cheapest safety items.
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How to Reduce Damage to Buried Cables and Pipes?

Excavating or digging holes in the ground is a primary part of construction, as well as, of the maintenance and installation of underground utility services. Unfortunately, every time that a hole is dug there is a risk of striking and damaging the underground services. The damage caused by utility strikes can be dangerous and expensive, and it can also seriously ruin the reputation of a company. Moreover, it can cause severe injuries to the workers and result in temporary disablement of utility services for buildings and homes around the excavation site. For contractors associated with the construction industry or utility companies, it is their fundamental competence to be able to safely excavate an area. Luckily, there are well-established techniques that can help to reduce these risks.

Excavations in the UK with fewer regulations result in more than sixty thousand utility strikes each year. This causes damage to buried utility services, loss of life or serious injury to the workers, loss of reputation and result in no electricity or water for a few days in the buildings nearby the excavation site. The mega-trend of expanding urbanisation means that there will be more and more pipes and cables in the ground, and therefore, more digging. Damage to buried assets is a serious problem unless the correct steps are taken. So, excavations need to be highly-regulated and before digging, there must be a thorough survey of the area to find the precise locations of the underground services including water pipes, gas cables, electricity cables, sewage pipes and so on.

The main reasons why cable strikes happen are given below:
 Proper detection tools are not used and contractors rely on outdated site maps
 Not knowing how to operate the detection tools
 Safe work practices are not being implemented and digging of the ground is being carried out without a proper survey of the area, which puts the workers’ lives at risk
Luckily, there is a very simple solution to this problem and that is undertaking CAT & Genny training from a reputed and professional training provider in the UK.

Use detection tools before digging the ground
CAT (cable avoidance tool) and Genny (signal generator) work in tandem together to help detect and locate underground services. CAT & Genny are the best detection equipment when it comes to locating buried utility services. With proper training, contractors and workers will be capable of carrying out a thorough survey or scan of the excavation site. Of course, you can also make use of the maps to get a rough idea about the buried services, but you must never only rely on the maps. Site maps are outdated and they can never tell you the precise location of the underground utility services.

By using CAT, you can locate and detect live wires and cables. However, CAT cannot help you find all the underground services and once the power has been turned off, CAT will not be able to locate the wires or cables in the ground. This is when Genny comes to help. Genny or signal generator applies a distinctive signal to the buried cables, pipes and wires that CAT is able to easily detect.
Now, you can mark the areas where CAT & Genny detective underground services and be careful to dig around those areas so that you do not strike a cable or pipe. This will make sure that your project continues smoothly without any delays. In case of a cable strike, your project will be paused unless the wire or cable has been repaired or replaced. In most cases, the company responsible for the excavation has to bear the repair and replacement cost.

So, boost your skills and knowledge by undertaking CAT & Genny training. This will help you in preventing cable strikes and carrying out your excavation work without any harm to the workers.
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Reasons to Hire a Removal Company When Moving to France

Moving to another location within the city is hard enough and the difficulty level is double if you are considering to move everything from your current place to a different country like, France. Regardless of whether you are moving permanently or temporarily, you will need to move all of your personal belongings.

Before moving, there will be hundreds of choices that you have to make - things to take, things to leave behind, things to store, sell the house and so on. But, the most important choice that you have to make is whether to hire the services provided by professional removal companies to France or do-it-yourself.

Although, it is not impossible to move your belongings to France yourself, it is not entirely practical. It causes unnecessary stress. Instead of last-minute exhaustion and struggle, consider availing the services of a professional removal company and below given are some of the compelling reasons to do so.

1. Packing experience: Experience is vital when executing an efficient move. Removal companies have the necessary training to handle valuable possessions in every stage of the moving process. They carefully box the small items whilst packing the appliances and furniture securely so that there is no damage during transit.

2. Takes care of the heavy lifting: House removals to France involves loading, as well as, unloading of appliances, furniture and heavy boxes. Professional movers have the required crew to get the work done conveniently and quickly.

3. Safety of personal belongings: Safety of your prized possessions is one of the most important things to consider when orchestrating a move. You would obviously want your things to arrive at your new location in one piece. Professional movers have the expertise and experience in navigating roads and driving a truck loaded with heavy cargo. Moreover, professional removal companies provide insurance cover in case of loss or damage. So, in case of accidents or unforeseen circumstances, you will not be held liable during the travel time. Also, you will not have to bear extra expenses.

4. Efficient, faster and stress-free move: Whether it is a last minute move or you have been planning for a long time, but left all the packing to the last hour, professionals can ease the process of removals to France. Professional movers have the expertise and manpower to make sure that your move is well-organised. From packing your stuff to loading and unloading the heavy boxes, and delivering your belongings to your new address, they will take care of every aspect of your move as smoothly and fast as possible. In other words, moving with the assistance of a removal company leaves you free to just look forward to moving to a new place and not worry about a single thing. Knowing that professional movers are on top of everything will eliminate the stress associated with your move.

5. Secured storage: Some removal companies offer an additional facility of safely storing your home items in case you are unable to transport them immediately to your new address. This service is useful in situations where your new home is not spacious enough for all your items and you wish to store them until you find a seller. So, whilst you settle in your new house, your belongings will be safely kept at a storage facility.

These are a few reasons why you should consider hiring the services of a professional removals company. For more information on the cost of removals to Spain or anywhere in France, contact a removals company, discuss your specific needs and request a quote. Overall, the costs of hiring professional services will obviously be less than individually purchasing packaging materials and boxes, renting a van or truck, or hiring additional people to help with the loading and unloading of the boxes.
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Tuesday, November 12, 2019

4 Good Reasons To Hire A SEO Company For Your Business

The value of search engine traffic is always a necessity for every business' digital marketing strategy. This is the main reason why Search Engine Optimisation is always sought out by business owners who are marketing their business online. Contributory elements such as an increase in website traffic, high search engine results ranking and optimised website performance are all achievable through the power of SEO.

If you have the right knowledge and the necessary resources such as SEO tools and software, you can start optimising your online marketing materials. However, if you don't have the means and are troubled by its complexity, here are some of the good reasons why should consider hiring an SEO company:

1. Save Time, Money and Resources

It's not a secret that Search Engine Optimisation is a confusing and complicated process, especially for people who are unfamiliar with it. Dealing with its numerous components may only lead to your business’ possible failure if you do it on your own.

However, working with professionals who specialise in handling the wax and wane of SEO is probably the best way to keep business sailing in the right direction in the digital marketplace. With the guidance of an SEO company, you will be able to save time, money and resources if you'll choose to let them handle the technicalities of the whole process.

2. Understand Customers Better and Expand Market Reach

Hiring an SEO company will not only help your website become more visible to the online market. The SEO company will also help you formulate effective SEO strategies to further your chances of becoming successful.

There are situations wherein SEO companies will provide you with valuable information that will help you identify your audience's wants and needs. This can help your website produce high-quality content based on your demographic's demands. Additionally, SEO companies are also capable of opening doors to new markets, which is vital when it comes to lead generation.

3. Increase Efficiency

We all know how fast technology evolves. Because of this fact, SEO companies constantly make sure that they are always on the cutting edge of the latest developments in the SEO service industry. If you were to hire an SEO company, you are guaranteed to have access to the newest tools and strategies for your digital marketing campaign.

With the use of such equipment and tactics, increasing the efficacy of your initial marketing strategy is bred in the bone. Thus, if your number one goal is to increase your chances of becoming successful, hiring an SEO company to take care of your digital marketing campaign is the soundest way to achieve it.

4. Expand SEO Knowledge

Working with an SEO company will not only provide you with what you want. It is essential to know that hiring SEO professionals is not a drag and drop process. Thus, you need to engage and communicate with them regularly. In return, you will be able to learn numerous things about how SEO works. This will then lead to an expansion of your knowledge as a business owner.

Once you are able to learn the ins and outs and ups and downs of SEO, understanding the whole process will be a walk in the park on your end. This will then allow you to easily formulate strategies that are beneficial to your digital marketing drive.

Conclusion:

Whether you're an experienced business owner with an established company or someone who's just starting a small business on your own, taking advantage of Search Engine Optimisation is necessary if you want to succeed online. Conclusively, it is highly advisable to hire an SEO company rather than rely on a trial-and-error method.

If you want to work with one of the best SEO companies in Australia, Low Cost SEO is ready to work with you professionally. We are offering affordable SEO packages that can help enhance and take your online marketing strategy into a whole new height.
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Monday, November 11, 2019

Powerful Mindset Tips Towards Successful Networking

Most people say that the key to successful business networking is how you interact with the people you meet in a networking event. This might be true, but it is also essential to know that successful networking does not rely entirely on the interaction.

Whether you're an excellent communicator or not, it is necessary to realise that in order to become successful in your networking journey, you need to develop the proper mindset. Indeed, everything starts with a thought. Thus, you need to be mentally prepared first before you can become physically ready to venture in the world of business networking.

To help you understand the importance of building the right mindset for your networking journey, we listed some of the best tips that you can follow and use to your advantage:

1. Believe That Networking Works

Blaming networking for not being able to achieve their goal is one of the main reasons why most business owners don't succeed. It is imperative to be aware that networking works and is proven to be effective when it comes to developing businesses. If you want to succeed in networking, establishing a full understanding of its peak and valleys will give you an edge in terms of developing a proper mindset.

It is also inevitable that you will encounter some challenges along the way. These challenging factors are usually the reason why some networkers tend to have a change in their mindset. When things get a little difficult and uncomfortable, some people tend to blame it on networking. Effective business networking takes time and if you're the type of person who loves taking shortcuts, consider changing that habit if you want to succeed in networking.

2. Always Think Ahead

For first-timers, a networking event can sometimes be an awkward place to be at. To overcome this feeling, preparing yourself mentally for any given situation is the best way to be in control – also make sure you have your 15 second elevator pitch memorised and ready. Thinking ahead and anticipating the possible scenarios can help you break your own silence during conversations and interactions. Also remember that before you interact with other business owners, you need to equip yourself with questions that will help you keep a conversation flowing.

In addition, knowing what to say and how to say it will contribute to your success. More importantly, it is okay to feel nervous, especially if it's your first time joining a business networking event. However, avoid showing people that you are nervous as much as possible. Always keep in mind that almost all people feel the same way during networking events. Thus, instead of letting your jumpy feelings get the best of you, try using it to your advantage. Who knows? It may be able to help you find common ground with your fellow networkers.

3. Maintain A Good Mindset

This is probably one of the most defining factors when it comes to your networking success. Majority of business networkers tend to start strong and then end up empty-handed because they lose their focus down the road. If you want to become successful in networking, maintaining a good mindset is the best way to help yourself achieve such a point. Developing comfort in networking may be difficult, but maintaining a good frame of mind is not – fake it until you become it.

Networking may not be your favourite activity but building a good impression towards its efficacy can also help you build strong relationships with other professionals. However, if you want someone to guide your every step towards successful business networking, BxNetworking for Business is at your service. We can help you organise a fun and collaborative networking event that is structured to open up new opportunities for your business.
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The Importance of Signage in the Scope of Retail Business Ventures

In the spectrum of retail business ventures, an upcoming brand or company faces substantial difficulty in garnering a potential audience base due to the already existing tremendous market competition of overlapping ideas. Marketing strategies have been growing and replacing traditional methods of promotional ideas with digital marketing playing the foundational element towards this collective glory. However, there are various approaches, the passive ones that actually click and resonate with the customers with their eccentricity and ability to maintain a standardised creative angle. The hard course of building a reputation that will travel around the scene through word-of-mouth essentiality is actually what works in the expansion of the audience stream.

Signs are one of the most important elements in the identification of a brand as a logo that separates them with their contemporaries. Creating visibility with an edge makes physical signage extremely significant even in the extravaganza of online digitalization of promotional plans. As a result, trade sign makers and sign manufacturers are resurfacing with their unparalleled flair in making their work exemplify a brand’s vision and objective. Visibility of an idea into a precise, apt, and intelligent sign makes the audience take notice of it as well and consider establishing business relationships with the company in concern. Keeping the old-school charm alive, physical signs work effectively in providing the audience clarity and insight in the most creative of ways. If you are someone who is looking for ways to put the word out there regarding your venture, physical signs come with a limitless list of advantages, importance, and benefits making your prospects emerge victorious every time.

• The First impression
A sign against a product based company selling merchandise is indispensable in attracting potential customers. It is common psychology that the first impression actually formulates into a lasting impression and subsequent decision are made with the first look in mind. An attractive sign not only adds a memorable image but also compels the viewer to look into its intricacies. The sign of wisdom and intelligence in a sign that can put the whole idea and product description of the business in one compact version of visual representation is always effective. It gives out reliability that makes the customer consider going into business with the company with a certain inquisitive intrigue.

• Increases brand recognition
Look around you and every big brand has its own logo or sign signifying their vision and product developmental course. A sign helps in building brand awareness among the mass without the descriptive weariness associated with it. Signage may not be permanent and can vary with what is hot in the market. This shows customer commitment and sincerity on the company’s behalf to achieve the best of what is new and selling.

• Increases purchasing possibilities
Retail businesses always require an edgy attribute in order to make their product stand out in the crowd. A well-designed sign or display sometimes makes an unplanned purchase to get executed just because it stirred the creative acknowledgement of the customer. A sign leaves the scope of imagination as it contains just the perfect amount of insight into the business without giving away too much. Such a situation that subtly instigates the customers to check out what is ahead of the story mostly ends with a purchase.

• Product awareness
The utility of signage is basically to garner a substantial customer base. However, instead of having only one sign on behalf of the entire brand or company, a good way is to create internal signage for dedicated product lines that help a new customer to navigate through the products with visibility and concise representation. This, in a way, adds to unintentional purchasing just because a sign attracted the attention of the customer. In fact, this strategy also helps in selling out some of the underperforming products in the process.
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Friday, November 8, 2019

Cable Avoidance Training is Crucial and Here’s Why

All those associated with excavation or digging work must take proper precautions so that striking of buried or hidden utility services can be avoided. Underground pipes and cables can be anywhere, and therefore, you simply cannot begin digging the ground unless you know exactly where they are located. Thorough surveys are necessary before the beginning of the excavation process so that cable strikes can be avoided. If you are not already aware of this, 60,000 cable strikes annually are experienced by the UK alone.

Cable strikes cause more than monetary losses as a result of the project being paused or delayed. They also result in the suspension of utility services in the buildings that are in and around the excavation area. Contractors or those in charge of the excavation project might also have to bear the expenses of repair or replacement of the underground utility services. The worst result of cable strikes is the loss of life and injury. Such mishaps and issues can be prevented if you gain in-depth understanding and knowledge about cable avoidance tools and how the equipment can be operated.

Previously, project managers or contractors used to depend on maps in order to detect and locate underground utility services. But, the problem with maps is that they are often outdated and inaccurate. This is why contractors today rely on two tools, known as CAT & Genny. These tools help in the accurate detection and location of buried utility services. Whilst the CAT or cable avoidance tool is capable of detecting signals that are being naturally radiated from metallic services, Genny helps CAT in detecting radiated tones being conducted by a conductor. The Genny or G helps to apply a unique signal.

Even though the use of the tools sounds simple, there are certain limitations that the operator will have to overcome. Proper training is the answer to overcoming such limitations. Also, it is recommended that contractors should not assume themselves to be experts without proper training. Of course, the equipment comes with a manual, but without proper training, it is not possible to correctly operate the equipment.

Genny helps to apply a distinctive signal. However, there are limitations to these tools and the only way to overcome those are through proper cable avoidance training. It is strongly recommended that you do not consider yourself to be an expert on using these tools by simply reading the manuals.
Broadly speaking, cable avoidance training is considered to be a necessity due to the following three reasons.

 Life-saver: Cable strikes can cause injury and sometimes loss of life. If you are a contractor or supervisor, you would not want your workers to lose their life on the job. It is your duty to create a safe working environment for your staff. This is only possible if you have the proper training and skills to use cable avoidance tools. By using CAT & Genny, you can protect lives and prevent injuries at work.

 Reduces cable strikes: Cable strikes are not pleasant. They cause injury, project delay, extra expenses and a bad reputation. Also, the people living near the excavation site might not have utility services for a few days like, water, gas and electricity. With training, you would know exactly which part to avoid and where the utility services are hidden.

 No need for expensive repair work: If you hit an underground cable by mistake and it does not cause any injury, it would still result in your project being paused. You might even have to pay for repairs and replacement. Then, you might even have to convince the utility board to allow you to resume your excavation work. In case the damage is too much, you might even have to pay compensation.

Simply put, starting an excavation work without knowing where the utility services are buried underground is a bad decision. Get proper cable avoidance training and be able to create a safe working environment for your workers.
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Thursday, November 7, 2019

What Benefits Can You Enjoy Hiring a Moving Company?

Shifting from one location to another, especially, internationally can be a strenuous job. Plenty of decisions to be made, including what to pack and what not to, whether to hire a professional removal company or stick to "do-it-yourself" plan. However, on hiring a professional moving firm you can enjoy a lot of benefits both for moving overseas and local relocation. Take a look at the advantages.

Leave everything to the experts- When you appoint a shipping company for an international relocation, you no longer have to worry about the daunting process. The experts have the skills and knowledge that is required to safely pack all the belongings in an efficient manner. They are well-versed with the packing technique and materials required to wrap the items and valuables so that nothing faces damage during the process.

Keep your stress at bay- The relocation method is extremely tedious and gives you less or no sleep at night, especially, if you are planning to move abroad. On appointing a professional moving company, you can rest assured that the process will be handled by extremely talented individuals who know the techniques to handle all your furniture and belongings.

Saves your time- This is yet another benefit that you can enjoy on hiring a removal company. If you have just a week in hand where you have to shift from Spain to Canada, a professional shipping company comes in handy. You may already have a list to do certain things like, transferring electric service, donate or sell many items and more. By hiring a full-time house removal company, you will get time to carry other vital works. Moreover, you may not like unwrapping the boxes right after reaching your new home. You can leave this to the professionals. They unpack boxes quickly so that you can enjoy your stay at your house sooner.

Store your belongings- Do you know you can rent a storage unit? If you need a few more weeks or a month to store your furniture and valuable, you can rent a storage unit. These units are secured and are always monitored. There is no way you will feel scared after leaving your furniture in the professionals’ hands.

Assets are safe and secured- You can be less worried about your assets upon hiring one of the reputable international shipping companies. The employees are trained to the highest standard so that everyone receives the best service, including packing, assistance and safeguarding belongings till it reaches the destination. From small to huge loads, an expert shipping firm takes care of everything. Customs clearance documentation is also taken care of by specialists.

Saves money- Do you know that appointing a moving firm can save you a lot of money? When you hire a firm, you do not have to pay attention to buying boxes, markers, wrappers, tapes and more that are required for the packing process. The movers already have these items in their bag along with other equipment.

Avoids injuries- Injury is the last thing that you want to deal with. Suppose, you have a huge cabinet in your home and needs to be shifted to the new area. It is wise that you get in touch with a trustworthy firm because the movers have the right tools and equipment to carry such heavy pieces of furniture.

As relocating abroad can be a messy and tedious task, it is best that you go for a removal company that masters in this process. A reliable shipping firm appoints effective and trained individuals who take care of the relocation process smoothly. You can keep all your worries and tension at bay when such talented experts come to your aid.

Are you looking forward to moving abroad? Do not hesitate to contact a shipping firm. Sit back and relax and watch how the professionals pack your boxes, transfer them to a new location and unwrap them right after reaching the destination.
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The Significance of Confidentiality in Business Sales

Each time we connect with a business owner thinking about the sale of their business, we are met with big concerns over confidentiality. The business owner does not want their competitors to know, or they don’t want their employees to know; the list of reasons in favor of confidentiality is lengthy and we don’t disagree with their importance.

It is crucial to keep the pending sale of a business confidential until after the trade is completed for a number of reasons. One important reason is we don’t want employees to jump ship. Many people are only exposed to the massive mergers & acquisitions we hear about on the news, like Facebook acquiring Instagram. And oftentimes, these news stories focus on descriptions of restructuring and employees getting laid off. With this kind of information as a reference point, it is no wonder most people think a business sale will have negative consequences.

So when we work with a seller we make sure to outline the main ways we control the confidentiality of a business sale, all of which are built into our processes. First, of course, the business broker is held to the standards of a non-disclosure agreement with the seller. Second, the business is marketed through blind ads, which describe the business without giving away any identifying characteristics. So instead of showing the business name, like "Stephen’s Cupcakes", the business may be titled "Specialty Bakery in Littleton, CO."

The next layer of protection is controlling the professionals who get to learn more about a business. After a business buyer inquires on a business listing they have to sign an NDA and then they are given a curated executive summary of the business to learn more. At this time a Business Broker will pre-qualify the buyer’s financial capabilities and skill set. If the buyer is still interested after being pre-qualified, they get to meet in person with the business broker. It is not until after this first meeting that they will have a chance to meet the seller in person or take a tour of the business.

As you can tell, there are a number of checkpoints throughout the sales process that make sure that valuable business information is only exposed to qualified and truly interested buyers. To learn more about how Transworld manages confidentiality during the business sale process, we invite you to visit our website for more information.
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