One
of the keys to successful digital product creation is picking a problem
you can solve. Too often, many new Internet marketers will choose to
create a product they like, but that usually doesn't solve a problem
that is currently in the marketplace. As a result, there is no real
demand for that product.
The common result in this case is that
the person will go to a great deal of time and effort to create his/her
product, but when no or few sales comes through, the person becomes
disillusioned by the prospect of making a profitable living online,
calls it "a scam," and often returns to their dreary job, figuring it's
the only way to "make it in the world."
To have an in-demand
product, you need to create a product that solves a problem. If this
problem is widespread throughout the industry, and you develop an
effective solution for it, people from all across the industry will want
to get their hands on your item, setting you up for some nice profits.
Thus, it is critical that you find a problem you can solve, then develop
a solution for it, whether it's an e-book with information of an
effective solution for the problem, a software program that can
alleviate the problem, a membership site with information and resources
that can solve the problem, etc.
You may be wondering, "how do I
identify a problem I can solve?" Here, you will need to do some
observation and some research. Some of the best ways is to go to your
favorite search engine, type in the industry or topic you are interested
in along with "+ forums." This should bring up a list of online forums
that serve the people in that industry or who deal with that topic. You
can go to these forums and read about the current topics and issues
being dealt with in that industry. You may have to register at these
forums first in order to access some sections of them, but this is not
the case at all forums.
If an issue or problem continues to be
brought up by several members of a forum, chances are that this is a
problem you can build a product around in an effort to solve or
alleviate it. This is a problem that is demanding a solution, and you
have the opportunity to provide that solution and make good profits by
doing it, plus build your reputation as a problem solver and solution
creator.
You can also read about various topics and information in
online newsletters, magazines, and ezines related to your industry to
find potential problems that you can build a product around. Oftentimes,
there are statistics in publications regarding common problems people
in an industry are facing; if the statistics indicate a great deal of
people are struggling with that same problem or issue, you have a
potential product idea to build around.
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