The
importance of tracking your reputation helps you make necessary
improvements in your business to boost customer loyalty and sales. The
best thing to do is always make your customers feel as if they are
getting the best service in the world from you. However, there are times
when people do not always feel happy with it. Eighty-three percent of
consumers will make a negative comment about a company. This can greatly
impact your business as the negativity can spread rapidly due to the
Internet running 24/7. Once a negative review is posted, people from all
over the world can see it at any given time. So, then, here are two
reasons why you should track your business's reputation online and how
you can keep yourself "looking good".
1. It Helps You to Constantly Re-evaluate Your Products and Services
The
only way to move forward is to know where you were and what
"roadblocks" are in your way. You need to ask yourself: "Are there ways
around these blocks, or do I have to start from the beginning?" You will
not have to start your business all over again; just the part or parts
that do not work the same.
You will find out what the roadblocks
are when you begin to hear the feedback from your clients. Another way
to find out what roadblocks are is to do surveys. It is always a good
idea to give your customer a survey after each purchase they make. That
way, the more times they see it, the more likely they are to complete
it. You can also give them a discount for their next purchase after
completing a survey to encourage them to complete it.
What are
some facets to your online reputation that are important to know? For
one, you will need to evaluate any reviews that are negative. You work
hard for what you do, and unfortunately, some people are not completely
satisfied. They will write a negative review of your business or brand
so the whole world can see how unsatisfied they were. And if you just
leave the negative feedback alone and never attempt to find out how you
can help that person, there is no benefit to you. People will see it and
base their purchasing decisions off the feedback. Always try to resolve
any issues you have. Respond with an inquiry to the person who made the
negative response and ask them how you can make things better for them.
On
the other hand, a negative review does not always hurt your reputation;
at least not in the beginning. There are many times when you try your
sales techniques, whether passive or aggressive before anyone knows
about your brand or reads about it. Most people will not research your
business beforehand and will base their decisions off of how well you
treated them.
It is a good idea to build some rapport with people
by talking back and forth with them before you try to get a sale. Talk
with the potential clients and answer some questions. This will begin to
give you a good reputation. People will appreciate you answering their
questions and are more likely to purchase from you in the end. Make sure
their experience with you throughout this time and all future inquiries
and transactions are smooth as possible. You want the customer feeling
as if they had the best service ever.
After you build a client
base, you can continue to monitor your online reputation using any tool
you found through your research online. Not one tool is created equal so
look for one that will help you the most. It is a good idea to use a
tool to keep track of comments made either on social media, or a rating
site such as yelp. Keep a record of all those reviews and come
up with strategies in which you can make things better. You never want
to go into business thinking once you see successes that things will not
change. What works one time may not work afterward. The most successful
businesses know this, which is why they have been in business for a
long time. You should follow after them.
When someone or some
people are saying negative things about your business, you want to be
able to react as quickly as possible. Should this happen, you can try
and talk with the person and ask that the review be taken down. You also
want to apologize for any wrong doing even if you do not feel that you
did anything wrong. If you start to point fingers and lay blame on the
customer, this will cause further damage.
2. It Helps You Measure the Success of Your Business
You
do not want to always worry about the negativity that can be a result
of doing business, but you want to also focus on the positive outcomes.
It may seem that you are boasting but you want to display the positive
comments and let the world know how people feel about your brand. This
will help with future business.
You now have some ideas of why it
is important to track your online reputation. Keep in mind; you cannot
prevent everyone from feeling a negative way toward your brand.
Depending on how you react to it and how you handle a negative review
can help or hurt your brand now and in the future. So do your research
and keep track of your reputation; you will be glad you did.
http://www.ifesp.edu.br/ead/blog/index.php?userid=23156
https://vue-forums.uit.tufts.edu/user/profile/419855.page
http://sudoku.nctu.edu.tw/sudoku/team_display.php?teamid=2402
https://setiweb.ssl.berkeley.edu/beta/team_display.php?teamid=8097
http://boinc.umiacs.umd.edu/team_display.php?teamid=132281
https://milkyway.cs.rpi.edu/milkyway/team_display.php?teamid=113600
http://volunteer.cs.und.edu/csg/team_display.php?teamid=48959
http://casathome.ihep.ac.cn/team_display.php?teamid=4407
http://ecs.emmaus.edu.au/index.php?option=com_k2&view=itemlist&task=user&id=15343
http://www2.tku.edu.tw/~tacx/html/userinfo.php?uid=2334344
http://ausis.edu.au/forum/member.php?action=profile&uid=223903
http://hgdvl.hnue.edu.vn/UserProfile/tabid/61/userId/1766589/Default.aspx
http://format.anadolu.edu.tr/forum/member.php?action=profile&uid=246409
https://netplusadmdev0.internet2.edu/community/index.php?p=/profile/147375/roniridg
http://languagebox.ac.uk/profile/4622
http://humbox.ac.uk/profile/7253
http://www.sd.pk.edu.pl/forum/profile.php?mode=viewprofile&u=299140
http://cnmvslobozia.licee.edu.ro/sitevechi/forum/profile.php?mode=viewprofile&u=1048495
http://esri.handong.edu/english/profile.php?mode=viewprofile&u=roniridg
https://jmars.mars.asu.edu/forum/member.php?838-roniridg-mail-ru
http://crop.gapk.edu.ru/memberlist.php?mode=viewprofile&u=125
http://secondhandbooks.westernsydney.edu.au/user/profile/13965
No comments:
Post a Comment