Having
an Online Business is essential in order to expand Geographically and
gain a Competitive Advantage. Whether you have an existing business or
just starting a brand new one, I will be discussing what you should be
doing to Leverage your Online Business.
LAUNCH A WEBSITE
Purchasing
a domain and launching a website is the first stage when starting your
online expedition. Your will start to generate traffic to your website
so that you can build your business brand. You should consider finding
professional themes and plugins that will enhance the functionality of
your website. You should also create a landing page to gain Leads or
email subscribers that you can follow up on.
MARKET RESEARCH
Targeting
your audience or niche is going to be the most important aspect to
apply in order to actually make sales. You need to find out who are your
audience, what do they want, what search queries they make, where do
they hang out online, how do they think and why would they purchase from
your business.
"If you're marketing to everybody, you're marketing to nobody".
Learning
Search Engine Optimisation (SEO) is also crucial when trying to rank
for a higher place on the search engines. You will need to understand
what kind of keywords your audience are searching for, and if there is a
lot of competition for that particular keyword used. As a small to
medium sized business you may want to be using Long Tail Keywords. These
keywords have a longer chain of words so that there is less competition
when ranking on search engines.
SOCIAL MEDIA MARKETING
Social
Media Marketing is where you engage in social media to leverage your
marketing power. People are constantly on social media where they
communicate and have discussions. Developing your presence on social
media sites such as Facebook and Twitter will allow you to engage with
communities. You are essentially building the authenticity and trust of
your business. People will start to take notice of and respect what you
are doing in the market place. Not to mention there are so many great
opportunities on social media that will take you by surprise.
So
now you know the key concepts of launching your business online. The
first concept is launching a professional website. The second concept is
to make sure you understand who you market is so you are targeting the
right people. Lastly the third concept is engaging in social media to
leverage your marketing power. And these are the fundamentals on how to
launch your business online.
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