4 Psychological Triggers To Convert Leads Into Customers

It is one thing to invest your time and energy trying to get leads to your online services and products and another thing altogether to convert those leads into customers. Getting a lead is like taking a cow to the river but that does not guarantee you that the cow will have a drink. In online marketing, the ability for you to get the cow to the river to have a drink can be equated to you creating leads to your products and services.
But how can you turn those leads into real buyers? One of the best ways that you can use to get a higher conversion rate is leveraging psychological triggers. This article seeks to share with you 4 of the most powerful marketing psychological triggers that you can optimize so that your leads efforts can bear desired fruits.
Don't be left behind
None of us wants to lag behind when it comes to benefitting from something good. You need to optimize your landing pages and leads so that you can convince your visitors that they are missing out on something that others have tried and benefited from it. The fear of behind left behind is still an integral part of human psychology, and it works if you use it well. A limited offer, bonuses available for a certain time only or pricing that is increasing soon is a great way to help with urgency.
Cheat pain and sign up for happiness
Humans are naturally wired to avoid pain, and that is why they are always seeking for ways to remove or reduce it from their lives at all cost. Additionally, they are not trying to create a vacuum when they fight pain; they desire to replace pain with happiness. It is, therefore, important for you to tailor your landing pages in such a manner that your visitors will know your products and services can eliminate or alleviate their pain and bring happiness and joy into their lives.
Curiosity and novelty
All humans are built with a natural desire to be a part of something new and different from what they are used to. Tailor your solutions in a manner that make them feel that they have landed new solution and experience. Use terms such as "new,""improved," and "reloaded."
Massage their laziness
When humans seek for products, they want solutions that will enable them to spend lesser time and effort. The reason is that people are busy, and many of them are naturally lazy hence they will gladly embrace anything that does not disturb the equilibrium of their laziness.
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Tips for Bouncing Back From a Google Penalty

When Penguin and Panda rolled out, many website owners were devastated as their ranks were swiftly taken away at the blink of an eye. It's an issue no business or entrepreneur wants to endure, but will if not careful. Google is very serious about its algorithm and providing users with the best search results possible. At this point, website owners scrambled about, looking for SEO services to help their company get back into the good graces of Google.
No one was spared from these updates - not even the billion dollar corporations that faced Google penalties for whatever reasons deemed necessary. It took a long time for some businesses to get a foot hold on their rankings. The longer they suffered from low rankings, the longer their bottom line suffered.
If you found that you were affected by a Google penalty, then you can use the tips some of the best SEO services companies use to bounce back.
Understanding Penguin and Panda
In order to bounce back, you first need to understand what changes Penguin and Panda brought, so you can have an idea of how it works. This way, you can potentially avoid getting back into trouble with Google. An Internet marketing agency can also help you better understand this:
Penguin: Better catches websites that are using spamming methods, such as purchasing links or getting links through link networks for the sole purpose of boosting their ranks in Google.
Panda: Designed to filter out web pages that are low quality.
Getting Your High Ranking Back
Here is a list of quick tips you can use to get your website back on track after being penalized by Google:

• Take a look at your search console on Google. This will have a notification if your site was tagged for web spam.
• Take a look at your backlink profile. You can download you link report from the Google Search Console, once known as Webmasters. Check for links stemming from spammy websites and attempt to disavow them.
• Analyze the content on your site. Make sure there's no duplicate content or pieces that were poorly written. Also, avoid using keyword stuffing.
• Review recent Google algorithm changes to see if you are in violation of anything. Google is known to change its algorithm between 500 and 600 times annually.

You can work together with an SEO services company to analyze your site and right any wrongs that have been found. This is the quickest and most effective way to get back on the right path to business growth.
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