Making
it big in business can be extra challenging most especially in this
digital age. The irony with all the existing marketing and promotion
strategies is that it has also made the competition much stiffer and
difficult.
Well, big businesses have it much easier because they
have enough working capital to spend on print and broadcast advertising.
They can also launch massive promotion campaigns among their target
audience by conducting events. On the other hand, for small businesses,
their resources are quite limited. They can do flyers, brochures,
calling cards, among others. However, they would find it disadvantageous
to engage into much more expensive advertising campaigns.
The
coming of the Internet has changed the playing field drastically. This
is because this new information medium has given small and big
businesses alike an additional marketing strategy that is not as
expensive as the traditional ones. In fact, it is so effective, most
marketing and promotion strategies of many businesses are now
concentrated on this medium, all exerting their effort to build a
massive online presence.
Indeed, building an online presence
definitely offers businesses the needed boost in terms of advertising.
Here are some of the reasons why building an online presence can be very
advantageous to companies:
It allows businesses to become more
accessible to its customers. Online presence has allowed businesses to
reach its target customers. In the same way, it has made it possible for
customers to easily access businesses for possible services or goods
that they would need without having to leave the comforts of their
homes. This has changed the landscape of consumerism and most people
would prefer transacting with businesses that can offer this kind of
off-site service.
The online space can become a business' office
space. Instead of spending for rent or purchasing a physical office
space, the established website and other social media sites can become
an avenue where customers can go and inquire, purchase goods, or avail
of services.
The Internet expands the reach of a business' market.
The physical world has so many limitations. A small business in a small
town can only cater to its immediate locale. However, establishing an
online presence has allowed small Asian stores to sell their goods to
people in America without having to spend so much on advertising. Online
presence literally opens a portal where business has become boundless
almost surpassing geographical limits.
When used effectively, it
can complement traditional marketing and advertising. Given that online
media has yet to dominate the top-most sought after information media,
advertising though print and broadcast still helps in reaching the more
traditional customers. And, when used together, they will be able to
craft a very effective business promotion strategy.
It can be used
as leverage over competitors. If used properly, online presence can
help a business boost its reps especially if its rivals in the market do
not use this kind of promotional campaign.
However, building
online presence is not just about setting up a website and uploading
contents to your heart's content. That is why it is also very important
to know the various strategies in place that could be used to
effectively boost a business' online presence.
https://myportfolio.ac.nz/user/clarinda-sauer/binance
http://mywiki.americansentinel.edu/display/~6492409/binance+official+site
https://netplusadmdev0.internet2.edu/community/index.php?p=/discussion/18765/binance-exchange
http://jobs.millennium.edu/user-14401.html
https://ritanime.rit.edu/forums/member.php?action=profile&uid=2872
http://caelt3.harrisburgu.edu/studiowiki/index.php/User:Nadacout
http://www.transcribe-bentham.da.ulcc.ac.uk/td/User:Nadacout
https://community.bus.emory.edu/dept/ISOM/GoGreen/Lists/Test%20Discussion%20Board/DispForm.aspx?ID=400
https://jmars.mars.asu.edu/forum/member.php?1360
https://sac.edu/Lists/SharePointIssues/DispForm.aspx?ID=131
http://climateapps2.oerc.ox.ac.uk/cpdnboinc/team_display.php?teamid=14539
http://volunteer.cs.und.edu/csg/team_display.php?teamid=133706
https://setiweb.ssl.berkeley.edu/beta/team_display.php?teamid=97666
https://cs.byu.edu/job-posting/binance-exchange
http://www.lssc.edu/about/Lists/ContactUs/DispForm.aspx?ID=252
https://xxm.times.uh.edu/forums/users/nadacout/
http://music.yale.edu/forums/users/nadacout/
https://vue-forums.uit.tufts.edu/user/profile/639164.page
http://languagebox.ac.uk/4432/
http://humbox.ac.uk/5475/
No comments:
Post a Comment