I'm a teacher, and in the early days of my career, we crammed the
children's heads with knowledge. That's what's called teacher-centred
teaching. It turned out imbeciles. Things have changed now and teachers
use the learner-centred method instead which involves the children in
the learning process and produces better students. The same phenomenon
is true in online work. If you want to succeed online, take a cue from
this: you must sell from your customer's perspective and not yours.
But instead of that, what do we see? Most of the content online straight go into selling prospects on the "features" of a product. Also when creating content, people either forget about the reader or they get so immersed in the "process" that they don't give any thought to them.
Yet to sell online people should be uppermost in your mind.
Know that people that you are looking to recruit into your business are real. They have feelings. They have thoughts. They have doubts. They are looking for help. So if you can connect with them, that's to say, if you can put yourself directly in their shoes by finding answers to what they are thinking, they can and will not hesitate to buy from you. Have the perspective on your audience, get under their skin and put your finger on what they are thinking when they come to visit your site. Doing this successfully will enable you connect with your prospects through the story lines within your content.
Now, let's look at some of the things that people think when trying to start a business online.
How different is this opportunity?
The person considering your proposal has tried other online opportunities before coming to your site. They either failed or didn't get much from what they did before. As once bitten twice shy, they scrutinize your offer for what sets it apart to assure them success.
I am not going to throw my money out the window anymore
People coming to online work are usually seeking to change their financial situation. Instead of that, uncouth people made them spend money on one thing or another, purported to bring success. As these opportunity seekers kept on spending and success kept on eluding them, they became very bitter. Although they haven't abandoned the dream totally, now they are very choosy.
I wish this was it
As potential web workers search online, they wish they could find something really interesting which could also make them make money. This is the state of mind in which they consider your offer. Let's take an analogy: supposing you went to a dealer to buy a car and didn't like the different models proposed to you. Your question would be: if only I could find that one car. And what would you do if you found it?
I wish there's nothing technical in it
I have myself been forced to abandon certain businesses or at least certain aspects of them because they demanded technical knowledge. People fear the technical aspects of internet businesses and baulk at the idea of having to learn something new they think they cannot master, or at least, for the time being when all they wish for is the uncluttered road to success.
What will friends and family say?
People who have tried web-based businesses before had excitedly explained the benefits to friends and family. Generally family and friends try to discourage them. But the online opportunity seeker believed so strongly in their dream that they kept on. Imagine what blatant failure means to such a person! If they don't lose their enthusiasm for online work, at least they henceforth approach it with utmost caution. So when your offer isn't made from their perspective, it triggers the small voice in their head, "What would friends and family think when I say I'm trying another new business online?"
Will my spouse accept another "online thing"?
The family's finances suffer when a person's online efforts continually go up in smoke. The bitter partner vows never to let them get into that "folly" again. But from my own personal experience, if one believes strongly in internet work, it's difficult to give it up. But before getting into another business, they want to make double sure it isn't going to make their spouse believe that they really had gone crazy.
Can I get help without people bombarding me with things to buy again?
Who likes to go from the frying pan to the fire? Many people trying online work are looking for help to move from "dire" circumstances to profit-making situations. Their burning desire is to meet someone who can make their dream come true without any up sells which risk sinking them further into debt. So their thought often is, "What's the catch?" Does your offer assure them there's none?
Those are just a few of the worries people have when they are trying to join an online opportunity and even when they sign up to one. Many other thoughts bother them.
You've been there before and should know them.
What sort of things did you want? What were you looking to do? What were people around you saying? What were your fears? What were your hopes?
Now, who can "relate" and come up with some more ideas?
You.
You because before joining the online work you are in now, you were probably a skeptic. So the answers to these questions will help you find more ideas that you can use within the story lines of your content to help you attract prospects into your business.
If you can put your finger on people's perspectives and are able to relate to what your audience is thinking from THEIR perspective, you can sell to them without their feeling pressured to do so.
Now, why is all this important?
Because you want people to like you
This is important because when you like someone, you very much trust them. That is why first impressions in the online world are so important to "get someone to like you".
Now, what makes you like someone?
Something you have in common with that person.
Let's look at some of the things you have in common with the audience that is visiting your site to consider your offer.
Alarm clocks drove you nuts
Alarm clocks do us a favour by waking us up in the morning to go to work. But they made you feel as if you could just bang them on the head and make them shut up. Yeah, alarm clocks are driving your website visitors crazy too. How did you escape it? They are eager to know.
You hated being in traffic
Commuting to and from work, and especially being caught in traffic, is something everybody hates. Your online job saved you this headache too, something your audience also crave.
You hated your job
Most people are looking for something to do online because their jobs aren't giving them financial nor psychological satisfaction. If you can let them see you had been there too, then they know they can do it too. This makes them bond with you.
You love relaxing and being able to just have no stresses in life
Spending the day on a job that you hate takes the joy of living from a worker. And naturally this makes them become tense. Furthermore, people find themselves under emotional or intellectual pressure or tension. No one likes these situations so people are looking for activities which provide relief, enjoyment or rest. Have you been in these situations? And how did you come out of it?
You wanted to spend more time with family
Commuting to work and spending the day on a job takes up most of your prospects' time. People come back home battered and demoralized. This makes it difficult for them to spend quality time with their families. Since it is not of their making, from time to time remorse sets in and they wish they could spend more time with their families. You had been there too but now you are able to spend more time with your family thanks to online work. Share this story on your website, and as birds of the same feather flock together, your visitors will like you.
You hadn't been able to travel to places you have never been before
As the economy slides into weak growth and inflation bites into salaries, it's hectic trying to make ends meet. Yet people dream of the joy of being in interesting places. Can you share stories and pictures of you on worldwide jaunts now? This will fire their resolve to join your web-based work.
Were you an ordinary worker?
I recently was at a webinar where the speaker told us that he was a construction worker without much education who is now making a 7-figure income. Do you know the thought that runs through the heads of the audience? If such a person has been able to do it, so can I. And from whom do you think are they going to seek help? Your answer is as good as mine.
Did you go to college or the university?
I was following an online training created by a guy who said that while at college he was earning more working part-time online than his professors were doing teaching fulltime. Having been to the university too, I bonded straightaway with him. Chances are that a good deal of your audience also went to college or the university, and most of them will still be able to relate.
There are many other stories you can share with your website visitors and make them like you and wish to work with you.
You have kids, so do MOST other people. So why don't you share a story in relation to that? Do you like to go to the movies? So does everyone else. Talk about it. What about childhood memories? People can relate to all of those. Write about them. Do you seek out the same goals as someone else? Share them with your audience.
Let's look at just two typical examples of how waiters and waitresses make clients like them and bond with them.
In a restaurant they will engage in conversation that touches a chord in you and this resonance creates a dialogue that shows that they are just like you.
"What are you up to today?" is the common question a server usually asks to strike a conversation outside of your meal. This touches something human in you and you loosen up and just talk.
And when on vacation a waiter or waitress might ask, "Where you from?"
This usually leads into a conversation where you tell about your place and the waiter does the same. Before you know, you're sharing "me too" stories.
This is what makes you like waiters and waitresses and give them big tips. They relate to you and believe me we like people that we can relate to... naturally. People that move into the "like" zone very quickly. Do you remember how you felt about a waiter that just served you your food and treated you like another sale coming through the door? Disgusted, no doubt.
That's how folks feel too when you treat them like just another visit... or another "click". If you did not feel like giving that waiter any tip, why should you expect this prospect to honour you with a sign up?
Treat them like YOU, because they are just like YOU. Banish the marketing process which made you ignore there is a real, breathing human being on the other side of the Google search or the click-through from a social network.
Cultivating this mindset will make you write "interesting" content, make people like and trust you, and ultimately have much success promoting your offers.
Apply this little lesson in perspective within your content and offers and see your results skyrocket!
But instead of that, what do we see? Most of the content online straight go into selling prospects on the "features" of a product. Also when creating content, people either forget about the reader or they get so immersed in the "process" that they don't give any thought to them.
Yet to sell online people should be uppermost in your mind.
Know that people that you are looking to recruit into your business are real. They have feelings. They have thoughts. They have doubts. They are looking for help. So if you can connect with them, that's to say, if you can put yourself directly in their shoes by finding answers to what they are thinking, they can and will not hesitate to buy from you. Have the perspective on your audience, get under their skin and put your finger on what they are thinking when they come to visit your site. Doing this successfully will enable you connect with your prospects through the story lines within your content.
Now, let's look at some of the things that people think when trying to start a business online.
How different is this opportunity?
The person considering your proposal has tried other online opportunities before coming to your site. They either failed or didn't get much from what they did before. As once bitten twice shy, they scrutinize your offer for what sets it apart to assure them success.
I am not going to throw my money out the window anymore
People coming to online work are usually seeking to change their financial situation. Instead of that, uncouth people made them spend money on one thing or another, purported to bring success. As these opportunity seekers kept on spending and success kept on eluding them, they became very bitter. Although they haven't abandoned the dream totally, now they are very choosy.
I wish this was it
As potential web workers search online, they wish they could find something really interesting which could also make them make money. This is the state of mind in which they consider your offer. Let's take an analogy: supposing you went to a dealer to buy a car and didn't like the different models proposed to you. Your question would be: if only I could find that one car. And what would you do if you found it?
I wish there's nothing technical in it
I have myself been forced to abandon certain businesses or at least certain aspects of them because they demanded technical knowledge. People fear the technical aspects of internet businesses and baulk at the idea of having to learn something new they think they cannot master, or at least, for the time being when all they wish for is the uncluttered road to success.
What will friends and family say?
People who have tried web-based businesses before had excitedly explained the benefits to friends and family. Generally family and friends try to discourage them. But the online opportunity seeker believed so strongly in their dream that they kept on. Imagine what blatant failure means to such a person! If they don't lose their enthusiasm for online work, at least they henceforth approach it with utmost caution. So when your offer isn't made from their perspective, it triggers the small voice in their head, "What would friends and family think when I say I'm trying another new business online?"
Will my spouse accept another "online thing"?
The family's finances suffer when a person's online efforts continually go up in smoke. The bitter partner vows never to let them get into that "folly" again. But from my own personal experience, if one believes strongly in internet work, it's difficult to give it up. But before getting into another business, they want to make double sure it isn't going to make their spouse believe that they really had gone crazy.
Can I get help without people bombarding me with things to buy again?
Who likes to go from the frying pan to the fire? Many people trying online work are looking for help to move from "dire" circumstances to profit-making situations. Their burning desire is to meet someone who can make their dream come true without any up sells which risk sinking them further into debt. So their thought often is, "What's the catch?" Does your offer assure them there's none?
Those are just a few of the worries people have when they are trying to join an online opportunity and even when they sign up to one. Many other thoughts bother them.
You've been there before and should know them.
What sort of things did you want? What were you looking to do? What were people around you saying? What were your fears? What were your hopes?
Now, who can "relate" and come up with some more ideas?
You.
You because before joining the online work you are in now, you were probably a skeptic. So the answers to these questions will help you find more ideas that you can use within the story lines of your content to help you attract prospects into your business.
If you can put your finger on people's perspectives and are able to relate to what your audience is thinking from THEIR perspective, you can sell to them without their feeling pressured to do so.
Now, why is all this important?
Because you want people to like you
This is important because when you like someone, you very much trust them. That is why first impressions in the online world are so important to "get someone to like you".
Now, what makes you like someone?
Something you have in common with that person.
Let's look at some of the things you have in common with the audience that is visiting your site to consider your offer.
Alarm clocks drove you nuts
Alarm clocks do us a favour by waking us up in the morning to go to work. But they made you feel as if you could just bang them on the head and make them shut up. Yeah, alarm clocks are driving your website visitors crazy too. How did you escape it? They are eager to know.
You hated being in traffic
Commuting to and from work, and especially being caught in traffic, is something everybody hates. Your online job saved you this headache too, something your audience also crave.
You hated your job
Most people are looking for something to do online because their jobs aren't giving them financial nor psychological satisfaction. If you can let them see you had been there too, then they know they can do it too. This makes them bond with you.
You love relaxing and being able to just have no stresses in life
Spending the day on a job that you hate takes the joy of living from a worker. And naturally this makes them become tense. Furthermore, people find themselves under emotional or intellectual pressure or tension. No one likes these situations so people are looking for activities which provide relief, enjoyment or rest. Have you been in these situations? And how did you come out of it?
You wanted to spend more time with family
Commuting to work and spending the day on a job takes up most of your prospects' time. People come back home battered and demoralized. This makes it difficult for them to spend quality time with their families. Since it is not of their making, from time to time remorse sets in and they wish they could spend more time with their families. You had been there too but now you are able to spend more time with your family thanks to online work. Share this story on your website, and as birds of the same feather flock together, your visitors will like you.
You hadn't been able to travel to places you have never been before
As the economy slides into weak growth and inflation bites into salaries, it's hectic trying to make ends meet. Yet people dream of the joy of being in interesting places. Can you share stories and pictures of you on worldwide jaunts now? This will fire their resolve to join your web-based work.
Were you an ordinary worker?
I recently was at a webinar where the speaker told us that he was a construction worker without much education who is now making a 7-figure income. Do you know the thought that runs through the heads of the audience? If such a person has been able to do it, so can I. And from whom do you think are they going to seek help? Your answer is as good as mine.
Did you go to college or the university?
I was following an online training created by a guy who said that while at college he was earning more working part-time online than his professors were doing teaching fulltime. Having been to the university too, I bonded straightaway with him. Chances are that a good deal of your audience also went to college or the university, and most of them will still be able to relate.
There are many other stories you can share with your website visitors and make them like you and wish to work with you.
You have kids, so do MOST other people. So why don't you share a story in relation to that? Do you like to go to the movies? So does everyone else. Talk about it. What about childhood memories? People can relate to all of those. Write about them. Do you seek out the same goals as someone else? Share them with your audience.
Let's look at just two typical examples of how waiters and waitresses make clients like them and bond with them.
In a restaurant they will engage in conversation that touches a chord in you and this resonance creates a dialogue that shows that they are just like you.
"What are you up to today?" is the common question a server usually asks to strike a conversation outside of your meal. This touches something human in you and you loosen up and just talk.
And when on vacation a waiter or waitress might ask, "Where you from?"
This usually leads into a conversation where you tell about your place and the waiter does the same. Before you know, you're sharing "me too" stories.
This is what makes you like waiters and waitresses and give them big tips. They relate to you and believe me we like people that we can relate to... naturally. People that move into the "like" zone very quickly. Do you remember how you felt about a waiter that just served you your food and treated you like another sale coming through the door? Disgusted, no doubt.
That's how folks feel too when you treat them like just another visit... or another "click". If you did not feel like giving that waiter any tip, why should you expect this prospect to honour you with a sign up?
Treat them like YOU, because they are just like YOU. Banish the marketing process which made you ignore there is a real, breathing human being on the other side of the Google search or the click-through from a social network.
Cultivating this mindset will make you write "interesting" content, make people like and trust you, and ultimately have much success promoting your offers.
Apply this little lesson in perspective within your content and offers and see your results skyrocket!
I work as an affiliate marketer, and attract people into my business through Wealthy Affiliate.
How does it work?
1. Choose an Interest
There are millions of different ideas and we help you come up with your very own "topic" within Wealthy Affiliate.
2. Build a Website
Building your very own website is going to lead to a successful venture.
3. Attract Visitors
Your goal is to focus on getting actual people to that website. No traffic, no business so this is a critical stage.
4. Earn Revenue
Once you have an audience (traffic), you can promote products and services through FREE "affiliate programs."
Curious about Wealthy Affiliate? Go here http://secureyourfuturewithus.com and read my own personal experience under the tab "Positive reviews"
Want to join affiliate programs? Go to my website http://secureyourfuturewithus.com/ and check these sections: Affiliate cos (companies), Online biz (business), Positive reviews, Get a website.
In the lively Wealthy Affiliate community, you'd find many people just like you who'd been everywhere and never found what they were looking for. Come and see them rave about how different this opportunity is, how it is what they have been looking for all this long.
Are there any technical aspects? Yes, a little, since you will be trained to create an authority website. The difference is the thousands of community members, from newbies to millionaires who will answer your queries within minutes of asking and make technical matters seem like a child's game to you.
Any up sells? No. Except when you grow and you wish to take your business to the next level.
How does it work?
1. Choose an Interest
There are millions of different ideas and we help you come up with your very own "topic" within Wealthy Affiliate.
2. Build a Website
Building your very own website is going to lead to a successful venture.
3. Attract Visitors
Your goal is to focus on getting actual people to that website. No traffic, no business so this is a critical stage.
4. Earn Revenue
Once you have an audience (traffic), you can promote products and services through FREE "affiliate programs."
Curious about Wealthy Affiliate? Go here http://secureyourfuturewithus.com and read my own personal experience under the tab "Positive reviews"
Want to join affiliate programs? Go to my website http://secureyourfuturewithus.com/ and check these sections: Affiliate cos (companies), Online biz (business), Positive reviews, Get a website.
In the lively Wealthy Affiliate community, you'd find many people just like you who'd been everywhere and never found what they were looking for. Come and see them rave about how different this opportunity is, how it is what they have been looking for all this long.
Are there any technical aspects? Yes, a little, since you will be trained to create an authority website. The difference is the thousands of community members, from newbies to millionaires who will answer your queries within minutes of asking and make technical matters seem like a child's game to you.
Any up sells? No. Except when you grow and you wish to take your business to the next level.
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