Monday, October 31, 2016

6 Reasons Why You Need To Go Digital With Your Business

When the internet and digital era dawned on planet earth it was for a select few. The necessary equipment like computers or the software needed to be connected online was very costly and only the top companies were able to fund the luxury of being online. In just a few years the scenario has totally flipped over as we now come to terms with the fact that digital lifestyle is the new way of life. With online connection progressing from stationary desktops to all kinds of mobile devices and the cost of having an internet connection that is fast and reliable continuously becoming more competitive, there can be no denying that the new world is that of artificial intelligence.
In my time of writing this I am made aware through a Neilsen survey that all mobile device users spend 30% of their time on social media. Now consider the proven research from IBISWorld that the top "trending" industries are all online and marking some incredible growth rate.
  • It is said that the industry of social games has the highest potential with a registered growth rate of over 180% in just the last 5 years.

  • What about business management meetings? Well, they aren't happening in a brick and mortar room anymore. That old method of working is slowly phasing out as we see more and more companies creating virtual teams from all around the world thus increasing the potential growth for virtual data rooms which according to records comes in at second place.

  • The third place according to IBISWorld is handed over to Online Shoe sales( my favorite) and rightly so.. The online business of shoe wear is growing tremendously each year with an average estimate of 16%. Suffice it to say, the shoe industry folks have got a handle on this digital lifestyle thing.
With just that little example, the facts scream loudly enough that online visibility equals business visibility, which as we know translates to a healthy business.
Everyone is online.. Are You?
Regardless of what you sell, the services you offer or the profession you might be in - it is about time for you to embrace change and ditch that old lifestyle for a new digital one. Here are my 6 Reasons Why:
#1. Freedom To Work With More Flexibility
Let's face it, no other opportunity can offer you the flexibility of working from anywhere in the world at different times of the year than the online platform. From a home office, the beach, a cafe or your company board room - the internet gives you options so you can enjoy more liberty in your life.
#2. Greater Fulfilment Bigger Impact
As more and more people awaken to the greater and truer meaning of life, work is becoming more heart-centered and in service to fellow human beings. People are more determined to discover their talents and gifts to bless and help others. If you are reading this, I bet you are too; the digital world makes it easier to reach the right people across the world who need you the most without getting on a plane. Can it get any better than that?
#3. Profit Momentum
Do you normally do some quick online research nowadays before buying what you want? If so, you're not alone. More and more people are doing online research before making a purchase causing the return on investment for online marketing to be on an all time high. According to a report by the Altagamma-Mckinsey Online Observatory, 20% of all online and in-store sales were driven by online marketing. It also found that total sales from solely digital marketing brought in a sweet $12.5 billion optimal profit. What's even better is that these numbers are expected to reach about $27.8 billion in just the next 5 years. If you haven't started working out your profit momentum, now would be a great time.
#4. Diversity, Interaction and Reinvention
Choosing to go digital with your business or company really gives your customers a unique experience with options for their preference. A digital content can contain links, videos, audio, and other multimedia. Your audience can engage with the platform that best suits them and it also give you the chance to ever renew yourself. Reinventing a business always carries a heavy cost but not on the online space because you get the chance to produce the same message in an infinite number of ways at a minimum cost thus ensuring you remain fresh and trending in your space.
#5. Measuring Success
The easiest way to track the progress of a business is when it's online. This I have had to learn the hard way. There are so may simple tools, software analytics and so on that are very often provided by the hosting company or easily available as an app. These little things go a long way in helping you scale what you are doing right and what needs to be handled before any major issues hit.
#6. Less Messy
OK, I live in Italy where paper is still the name of the game and man it's messy! You have to "sign a billion times" just to open an account, paper is what's used everywhere for everything and I mean lots of it! Going digital is a must for anyone who loves being environmentally conscious and as well for anyone who's tired of the messy paperwork. Filing and archiving things the old way is time-consuming and highly ineffective. How many cabinets does a business need to keep all important documents? Are they really safe? Intelligent organization is the way to further progress for mankind and there are lots of software and applications available to ensure you do just that in a cost-effective way.
While the list could go on forever I hope these few reasons have provoked something new within you.The influence of internet and digital media is undeniable. If you're not yet online and enjoying a digital lifestyle then you're missing out of some great opportunities. Now would be a great time to make your move.
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