Advertisement
can enrich any business, if run strategically with appropriate tools
and knowledge. That's a total myth that "a good product doesn't need
advertisement"! Every product, every service and every company needs to
be advertised to get more customers and become more popular. You need to
share the stuff with customers, otherwise how would they know about
your business?!
It's just about being smart and flexible in
running the ad marketing. You should make researches and be on point.
Learn what are the most compelling ways of running the ads and implement
necessary tools to make it as viable.
One of the most important
feature of any ad is the attractiveness. The ad should be constructed so
that it will catch the customers' attention from the first sight. It
should entice and intrigue the customer. Move the interest of the
customer so they will have a will of checking your offer. Charming
colors and interesting images/videos in the advertisement are the key
components to bring desired results to your marketing.
Of course,
the second essential part of the advertisement is the content, the text
via which you're going to share your offer with your customers. Make
sure it's positively enticing for your customers. Use all your
rhetorical skills to make the offer as enticing as possible.
Another
point is the displaying options of the advertisement. Again, you should
think of the ways of making it as prompt as viable. So it will catch
the attention at once!
The best solution in this case is the usage
of popups to show the advertisement in the best attractive way
possible. This is a total guarantee that the user will see your message
and be engaged to your offer.
Counting down offers
Discount
offers are something all the customers are fond of. Nothing can be more
motivating for sales than a perfect discount offer shown in the right
time. This is the nature of all the customers - we agree to subscribe
for all the newsletters to get a great discount for shopping.
As a
clever website owner you can't but use this trick on your eCommerce
website. Gain dozens of new subscribers offering subscriptions with
profitable discounts for your shoppers. These kind of offers can be
offered once a month, or on holidays.
There's something that will
make an even better effect in fastening the process of getting the
customer subscribe to your newsletter. Create a "fake" illusion of rush
to push them to not waste their time and quickly subscribe to get the
discount.
An ideal way of showing this type of offer is the usage
of "combo" popups. Like Countdown + Subscription form. The countdown
will insure the illusion of rush, as the users won't want to waste any
time estimated to get the discount for shopping. And the subscription
form is there to get them subscribed to your newsletter.
More Video Tutorial
Video
tutorials are real life savers sometimes. When you read the description
over and over again, but still can't figure out the way it works.
Sometimes you need to see it to get the idea clearly. This is when the
video tutorials are the most needed.
Generally, this is a great
practice to provide video tutorials when you're explaining some
technical stuff, or teaching something to your readers/users.
You
can collect subscribers using your video tutorials. Grow your mailing
list, offering video tutorials for subscriptions. Add a video popup on
your blog posts. Include a subscription button under the video, so the
users can subscribe to your list to receive more video tutorials from
you.
The point is to show the popup on the right time so the users
will want to watch it and subscribe for more. Show the popup when the
reader has scrolled the 80% of the page, so he'll see the tutorial after
having read the overall post.
And, another essential point is
making the video with high quality and with clear instructions. The
users won't need more tutorials if they do not like your first one. So
just put much efforts and take it serious.
One day coupons
There's
nothing better than a discount coupon for online shoppers. What can
move the shoppers to make more purchases than a sales coupon offered
when they just land on the online store?
Make your offer prompt,
add a text to motivate the shopper and state the availability of the
discount. If you mention that the coupon is available only for that one
day, the shopper will be super-motivated to use the code and make as
many purchases as he can.
Use quality and attractive images as a
background to make it look pleasant for the eye. We shouldn't never
forget about the look, when it comes to the details on the site. Every
little thing can affect your sales. So just be careful and choose
appropriate design attributes.
Let's proceed to the way of
displaying this super-profitable offer on your shopping site. Take all
the components mentioned above - the attractive image, the motivating
text and a button for the coupon code. Include this whole package in a
popup and voilà! Your perfect offer is ready to bring more sales to your online store and flourish your eCommerce business.
The
only thing remaining is to add the popup on your front page to enchant
the users to make purchases just as soon as they land on your site.
Webinar announcements
Webinars
are one of the greatest innovations recently appeared. Experts in
different fields organize online seminars helping people to learn some
new things. Answering questions on live basis and it all feels like an
online web-lecture. This is a great practice, and websites that share
webinars for their users have more popularity and success among others
in the same field.
So, if you're one of those website owners who
provide webinars on the site, you should acknowledge some aspects to
have more success. That's actually perfect that you have webinars, but
you also need a lot of watchers, don't you?
This is why you need to make ads for your webinars, make announcements to have more representatives when your webinar starts.
If
you've already estimated the time the webinar will start, advertise it
on your site beforehand. A simple Image popup will just be perfect for
your brief announcement. Simply pick a background image that will suit
your webinar subject and add the start time of your webinar on the
image. Just tell what the users should expect in one sentence and cover
this all in an image popup. It's super easy, if you have an appropriate
tool for this. Many services and WordPress plugins are there to choose
from. After the creation of the popup, simply add it on all your pages
so no one will miss your announcement. That's it! Just wait for the
watchers when the webinar starts!
Perfect Ad in a popup
Even the tastiest chocolate needs to be advertised to get more popularity. This is what it is.
So, if you want to present your chocolate to the public and have much sales on it, think of a good video ad for it.
A
creative idea is the start of any advertising video. If you have one,
just proceed to the preparation process of the video. Record an enticing
video animation that will best suit the subject of your advertisement.
Don't forget to pick a slogan that will strike the watchers minds and
make them watch the video full of enthusiasm.
"What could be better than a bar of sweet chocolate in a gloomy day?!"
This is one of those slogans that will definitely attract your visitors and move their interest to check out your offer.
Next
thing you should think about is the way you're going to present your ad
on the site. Of course, you can place it somewhere on your page so the
site visitors will check it.
But for better results and a
guarantee that the video ad won't be missed by any of your site
visitors, you should put it in a popup. The popup will flash on the
screens of your site new comers and there's no chance of them not to
notice your ad. All of your site comers will see your enchanting ad and
the sales of your chocolate will rise for dozens of times.
Conclusion
Advertisement
is the stimulator for any business, no matter what sphere it is, every
product and service needs it. You should present your product/service to
the public so they will know about the existence of the product/service
you want to sell. The good point of the usage of ads is that you can
show all the positive aspects of your product/service so people will
like it.
The same refers to the process of collecting new
subscriptions for your email list. You should have something to offer to
the users instead of getting their email address in your list. People
love to be bribe
There are thousands of ways to realize the
advertisement for certain products/services. Just make a research and
select the best suit for you.
Use popup marketing to make your ads
even more prompt and effective. Popup combos are there to get more
subscriptions and increase your sales. Make your announcements shout
louder displaying them in popups and being sure all your visitors will
be informed.
Video advertisements will reach more people and have a
stronger effect if you record them creatively and display in popups to
hit the views.
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