Monday, June 25, 2018

6 Reasons Why Customer Relationships Should Be Maintained Online

The online business world can be impersonal. There is very little face-to-face human interaction. But does that matter? So long as customers are coming to your website to buy something. Then another customer will come along and the process repeats itself. But if you build and maintain a relationship with your online customers, it will seriously help your business.
1. They Will Buy Again
When you maintain a relationship with your online customers, you'll see that your sales conversions increase each time you send out an email with an offer. That's because your audience trust you and your recommendations.
2. They Will Know You're There for Them
As you connect more with your online audience, they will feel comfortable with you. They'll see you as an expert in your market and come to you with problems. Sometimes these will related to your niche, sometimes not. This will open the doors for more sales. You'll become the "go to" person that people aren't reluctant to communicate with.
3. Relationships Convert Into Sales
When you maintain a relationship with your online customers, you'll get much higher conversion rates. People don't stick around on websites where they're not engaged. They land, take a quick glance at something, and swiftly leave the site. Those business that have a relationship with their customers will able to engage their audience for a lengthy visit that converts into a sale.
4. Customers Become Sales People for Your Products
Your own online customers could become sales people or affiliates for your products. When someone purchases your products and sees that you deliver top quality, they will gladly sign up to promote you as an affiliate. They know that your products provide great value and that you're ethical, honest and reliable.
5. They Spread The Word About Your Brand
A customer who feels valued will be helpful in spreading the word about your business. Even if they are not directly selling your products they'll share your social media content to their followers and email their friends your links. Every blog post you write, every email you send and every social network or video you post online all have the chance of going viral when you maintain a relationship with your customers.
6. You Will Feel More Satisfied
Maintaining customer relationships is more than just getting extra sales. There's no better feeling than when a customer tells you how your product or service has improved their life in some way! You'll even make friends through your business. And that would never have happened had you not taken the time to truly connect with your customers as real people, rather than just dollar signs!
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Why You Need an Online Booking for Your Service Business

You have an early morning flight to catch at 4am and you are running late. Waiting anxiously for that cab to arrive with your bags packed, your eyes are glued to the watch and the time keeps on adding up. You wish for a service where the cab pops up in front of your eyes when you require it. That is the principle behind on demand scheduling service. What Uber, Lyft and other cab hailing app offers, is on-demand service, where you will have to wait for that cab to arrive after pushing that "book a cab" button. What Uber is rolling out is an online scheduling app, where you can schedule your cab for that important meeting or interview months, days, hours or even minutes in advance.
Welcome to the era of on demand scheduling and booking service
On demand software service in cab rides, beauty and massage services, laundry etc. deals with requesting that service at that moment and then patiently waiting for it to arrive depending on the traffic and demand prevalent at that time. On demand scheduling lets us schedule our service in advance and eliminate our waiting time. The service appears according to the time, date and location which we had scheduled beforehand.
Business Appointment Scheduling
On demand schedule service on Uber
Let us discuss the case study about how this on demand schedule service works in Uber. The on demand schedule service was not tested for the first time by Uber, but by its rival Lyft. However, at the testing phase Lyft had the problem of charging passengers as they were dealing with the dilemma regarding surge pricing. After Lyft announced about their testing of scheduled rides, Uber announced the roll out of this fully fledged service to its customers, which was first introduced in Seattle.
According to Uber, customers can schedule a ride from 30 days to 15 minutes in advance. Surge price applies to this service depending on the time of ride and not on the time of request of service. After tapping on your preferred vehicle view- Uberx or Ubergo, users will get the option of scheduling the ride from 15 min to 30 days in advance. They will have to set the pickup time, date, location and destination and confirm the upcoming trip. At the time of scheduling, users will only see the base fare of the ride. Uber will send reminders, 24 hrs and 30 minutes in advance about the upcoming journey. Passengers will be able to alter the details up until 30 minutes prior to the scheduled pickup time. They can also cancel the service if the cab is not already on the way and won't be charged a penalty. Surge pricing depends on real time calculations. When the cab is on its way, passengers will get a notification whether surge pricing applies depending on the demand at that time. After getting to know whether surge pricing applies, users can choose to cancel the ride within a time frame of 5 minutes. After the duration of 5 minutes, users will be charged normal cancellation fees if they cancel it.
From the driver's end, on demand schedule service remains a normal trip. Uber sends the ride request to the nearest driver in the vicinity of your location, who is heading your way, and also takes into consideration traffic and the estimated time of arrival. The driver's likelihood of accepting the ride request is also taken into consideration.
Why should companies move away from traditional scheduling services?
Organizations spend myriad amount of dollars for setting up a customer base and tapers it in a moment with poor after sale maintenance. The dominant universal brands are successful as they give priority to customer satisfaction by delivering a transparent service and giving them the chance of expressing their view. The service industry is undergoing a metamorphosis where enterprises are looking out for ways to maximize its profit, reduce operative cost and assurance of quality to customers. The roving field industry such as cab services, food delivery services, massage services are integrating all-inclusive management and scheduling facility with their labour pool in the field and real time scheduling availability to end customers. There is online makeup booking app software, hairstylist booking software, carpenter booking software etc. Most small and medium companies were not able to take up this innovation earlier due to limitation in planning, strategy and engineering. Now they have incorporated these offerings successfully with the help of third party companies who looks after their technological advancement and customer satisfaction. The on demand scheduling service works as a loop which begins when the customer registers for a service and ends with successful completion of this request and customer satisfaction.
In this technology, customers can track their self service request and consignment on any mobile application, public gateway and websites. In traditional scheduling service it is not the waiting time for arrival that damages the company reputation, but the anxiety arising from the incognito nature about its arrival. Customers want the freedom to choose the arrival time, service giver, knowledge about their waiting time and location of the service giver. The transparency and real time availability of these services at the palm of our hands has made us lazy and impatient, and any organization not shifting towards this new standard makes them outdated.
Online Booking Software
Moving to this new technological paradigm will also save money on behalf of the organization. In traditional scheduling services, customers had to book for a service via call and wait for it in a 4 hour time frame. There was restlessness and ambivalence regarding its arrival. In on demand scheduling service, companies will save the currency that they had to spend on call centers for booking appointments. The success of this aid can be verified from the fact that Dispatch has made $3.1 million in the first year of its service. This enterprise provides on demand scheduling services for its clients who offers plumbing services, massage services, electronic technicians etc. to its customers. Also, the companies can monitor efficiency of its field workers through the arrival time- whether it's late or early arrival, customer review on dispatch of services and the length of the assistance.
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Monday, June 18, 2018

How To Increase The Number of People Who Find and Read Your Product Review

After you've written a product review and published it on your website one of your goals is to get people to find it, read it and then click on your link to purchase the product that you're reviewing. In this article I'm going to tell you a way of getting more views of your product review, that is more people finding your review and more people reading it.
If more people are finding your review and more people are reading it, then of course your click through rate will increase as well as your sales.
The best decision that you can make about reviewing products is to write out a complete list of all the best features of that product, then cover all of them in your review. You will get better results by starting with all of the most popular features, that is features that people are actively searching for online. Write out the popular features first, then complete the rest of your list.
So, how do you determine what the most popular features are of a product that you
are reviewing?
First of all you should check the vendors website, or the manufacturer and check to see if they have an advertisement which they use for promoting that product. If they do, then make a list of the features that they are using in the advertisement. I always presume that if they have included those features in their advertising then they must have determined that those features are going to be popular with the consumer.
Another place to look is the sales page, one of the many components they list on a sales page are feature of the product, alongside the benefits of each feature. Make a list of those features too, note that sometimes those features are listed in the order of importance, or what has been deemed as important to the consumer.
Check other reviews of the product by using the search engines and when you find them pay special attention to any comments that have been made on those pages. Make a note of any features which are being repeatedly mentioned, what are they excited about in the product, what are they saying about the product? Ask yourself these questions as you are reading through.
Once you've determined what the best features are then you can begin to write your review of those features knowing that they are the most important features to the people who are going to be buying the product.
Doing this will give you a better chance of people finding your review in the search engines because you have covered what they are searching for in your review.
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Monday, June 4, 2018

The Best Practice Guide for URLs

URLs form the basic building block of every business that has a web presence. The structure of a URL matters a lot to SEO. Here is a list of best practices that one can consider when creating a URL.
  • The most important advice from Google is to keep your URL structure simple and readable. The URL should include sentences and words that are logical and readable for human beings rather than confusing numbers and letters. This helps in a URL being remembered easily in case one needs to type it or refer offline.
  • It is advisable to make your URL in lower case letters. If you have a UR in capital letters, convert them into lower cases, an exception being when you have different pages of the same name.
  • To increase readability of URLs, use punctuation marks such as hyphens instead of using underscores.
  • Until a URL makes sense to the human brain, it can continue to have stop words such as a, an etc.
  • A good SEO practice is to ensure that the keywords for the page are near the front of the URL. However, it still needs to be readable and not just stuffed keywords.
  • It is not necessary to match your headline with that of the URL. In fact, varying the headline from the URL gives it a chance to be more concise.
  • It is better to use a single domain or a subdomain. The chances of a blog performing better if it is altogether on a root or one subdomain. The Rankings of such blog are also suggested to go higher.
  • It is a good practice to use verb stem in URLs. For instance, instead of using the term 'smearing', the term 'smear' should be used.
  • Avoid using overly complex URLs with multiple parameters. This can cause an issue with Googlebot since there will be too many URLs with similar content.
Ways of fixing URL issues
Google recommends these solutions to fixing URL issues.
  • Instead of using session IDs in URLs, use cookies.
  • Use a robots.txt file such as dynamic URLs or URLs generating search results to block Googlebot's access to few URLs.
  • Trim unnecessary parameters to shorten URLs
  • Add a no follow attribute to links so that dynamically future calendar pages are ceased, if you have an infinite calendar to your site
  • Broken relative links often cause hindrance. Check your sites for such links
There are some of the best practice tips or URLs.
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