The
online business world can be impersonal. There is very little
face-to-face human interaction. But does that matter? So long as
customers are coming to your website to buy something. Then another
customer will come along and the process repeats itself. But if you
build and maintain a relationship with your online customers, it will
seriously help your business.
1. They Will Buy Again
When
you maintain a relationship with your online customers, you'll see that
your sales conversions increase each time you send out an email with an
offer. That's because your audience trust you and your recommendations.
2. They Will Know You're There for Them
As
you connect more with your online audience, they will feel comfortable
with you. They'll see you as an expert in your market and come to you
with problems. Sometimes these will related to your niche, sometimes
not. This will open the doors for more sales. You'll become the "go to"
person that people aren't reluctant to communicate with.
3. Relationships Convert Into Sales
When
you maintain a relationship with your online customers, you'll get much
higher conversion rates. People don't stick around on websites where
they're not engaged. They land, take a quick glance at something, and
swiftly leave the site. Those business that have a relationship with
their customers will able to engage their audience for a lengthy visit
that converts into a sale.
4. Customers Become Sales People for Your Products
Your
own online customers could become sales people or affiliates for your
products. When someone purchases your products and sees that you deliver
top quality, they will gladly sign up to promote you as an affiliate.
They know that your products provide great value and that you're
ethical, honest and reliable.
5. They Spread The Word About Your Brand
A
customer who feels valued will be helpful in spreading the word about
your business. Even if they are not directly selling your products
they'll share your social media content to their followers and email
their friends your links. Every blog post you write, every email you
send and every social network or video you post online all have the
chance of going viral when you maintain a relationship with your
customers.
6. You Will Feel More Satisfied
Maintaining
customer relationships is more than just getting extra sales. There's
no better feeling than when a customer tells you how your product or
service has improved their life in some way! You'll even make friends
through your business. And that would never have happened had you not
taken the time to truly connect with your customers as real people,
rather than just dollar signs!
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