After
you've written a product review and published it on your website one of
your goals is to get people to find it, read it and then click on your
link to purchase the product that you're reviewing. In this article I'm
going to tell you a way of getting more views of your product review,
that is more people finding your review and more people reading it.
If
more people are finding your review and more people are reading it,
then of course your click through rate will increase as well as your
sales.
The best decision that you can make about reviewing
products is to write out a complete list of all the best features of
that product, then cover all of them in your review. You will get better
results by starting with all of the most popular features, that is
features that people are actively searching for online. Write out the
popular features first, then complete the rest of your list.
So, how do you determine what the most popular features are of a product that you
are reviewing?
First of all you should check the vendors
website, or the manufacturer and check to see if they have an
advertisement which they use for promoting that product. If they do,
then make a list of the features that they are using in the
advertisement. I always presume that if they have included those
features in their advertising then they must have determined that those
features are going to be popular with the consumer.
Another place
to look is the sales page, one of the many components they list on a
sales page are feature of the product, alongside the benefits of each
feature. Make a list of those features too, note that sometimes those
features are listed in the order of importance, or what has been deemed
as important to the consumer.
Check other reviews of the product
by using the search engines and when you find them pay special attention
to any comments that have been made on those pages. Make a note of any
features which are being repeatedly mentioned, what are they excited
about in the product, what are they saying about the product? Ask
yourself these questions as you are reading through.
Once you've
determined what the best features are then you can begin to write your
review of those features knowing that they are the most important
features to the people who are going to be buying the product.
Doing
this will give you a better chance of people finding your review in the
search engines because you have covered what they are searching for in
your review.
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