Depending on which internet marketing guru or teacher you follow,
or whichever is the flavor of the month, you are going to get
conflicting information on whether or not you should turn your passion
into your internet marketing business.
In this article I will share with you, the advantages of why you should consider choosing something you are passionate about; in addition to that I will share the three things to look out for in qualifying whether that passion should be turned into an internet marketing business.
Let's get started
Why choose a passion for your business?
Chances are your passion is something you love to do or have a very keen interest in, more than the average man or woman. It might be something that gets you all juices up and excited about. Also there is a high probability, it is a subject you are either knowable about or have experience in. Even if you don't have much knowledge or experience, gaining it wouldn't be a chore, it'd be joy.
Just selecting an online business, just solely based on your level of passion, could in and of itself set you up for failure, unless if the following criteria are valid for your chosen niche.
1 - Is their large audience or customer base?
It's pretty important to know and make sure there are a lot of people in the world who share your passion. Let's say you are passionate about vegan foods, right now there's a lot interest in that niche. However if you were to turn the clock back 30 or 40 years ago, the people who would be interested in that niche would be much less.
Niches, with a small customer base, are more often going to be less competitive, which could be seen as a good thing. However on the flip side, they won't be exposed to people providing them with a solution for a fee, whereby you could end up fighting an uphill battle right from the start.
2 - Do they have a disposable income to pay for solutions or are they willing to pay for it?
Having an audience or customer base is one thing. However, whatever you provide to your customer base has to be valuable enough for them to consider paying for it and do they have the money to pay for it?
3 - Is the market competitive?
If there's one a simple rule for you to remember, it is, competition is good. In essence they have validated the market. You know there is profit to be made. The level of competition in a market is, to a degree a good indicator that the market is profitable. However, saying that there always caveats to this rule.
Don't let the level of competition deter you from entering a niche, as you can always find ways to set you apart from the competition, identify what is under served by the existing players in the niche. You can achieve this by building a list and engaging with your list, whereby they will tell you what is under served by the existing players.
In this article I will share with you, the advantages of why you should consider choosing something you are passionate about; in addition to that I will share the three things to look out for in qualifying whether that passion should be turned into an internet marketing business.
Let's get started
Why choose a passion for your business?
Chances are your passion is something you love to do or have a very keen interest in, more than the average man or woman. It might be something that gets you all juices up and excited about. Also there is a high probability, it is a subject you are either knowable about or have experience in. Even if you don't have much knowledge or experience, gaining it wouldn't be a chore, it'd be joy.
Just selecting an online business, just solely based on your level of passion, could in and of itself set you up for failure, unless if the following criteria are valid for your chosen niche.
1 - Is their large audience or customer base?
It's pretty important to know and make sure there are a lot of people in the world who share your passion. Let's say you are passionate about vegan foods, right now there's a lot interest in that niche. However if you were to turn the clock back 30 or 40 years ago, the people who would be interested in that niche would be much less.
Niches, with a small customer base, are more often going to be less competitive, which could be seen as a good thing. However on the flip side, they won't be exposed to people providing them with a solution for a fee, whereby you could end up fighting an uphill battle right from the start.
2 - Do they have a disposable income to pay for solutions or are they willing to pay for it?
Having an audience or customer base is one thing. However, whatever you provide to your customer base has to be valuable enough for them to consider paying for it and do they have the money to pay for it?
3 - Is the market competitive?
If there's one a simple rule for you to remember, it is, competition is good. In essence they have validated the market. You know there is profit to be made. The level of competition in a market is, to a degree a good indicator that the market is profitable. However, saying that there always caveats to this rule.
Don't let the level of competition deter you from entering a niche, as you can always find ways to set you apart from the competition, identify what is under served by the existing players in the niche. You can achieve this by building a list and engaging with your list, whereby they will tell you what is under served by the existing players.
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